Rascasse Audience Intelligence

Veggie burger Audience in Germany

A data profile of the people who buy, follow and care about Veggie burger in Germany — modelled from more than twelve digital signal sources. Veggie burger has an estimated audience of 500,129 people in Germany.

#57among Dish in Germany#4682among Topic in Germany#567in Food & Beverages

The average Veggie burger fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vegan organic gardening, Vegetarian cuisine, Ovo-lacto vegetarianism, with strongest over-indexing on Vegan organic gardening (13.38× the country average).

Demographically, the Veggie burger audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Veggie burger fan in Germany is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Vegan organic gardening.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veggie burger profile in Germany.

Audience size
500K
in Germany
Gender
61.6%♀
38.4% male
Age
32.8
average years
Country rank
#11746
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veggie burger fans

61.6% are female, 38.4% are male, average age 32.8.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Veggie burger audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age32.8
Estimated audience size500,129
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Veggie burger audience in Germany
Age bracketShare%
16-1936%
20-2923%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Veggie burger audience comes from Germany.

Worldwide audience distribution share by country for Veggie burger
CountryShare
United States21.0%
Brazil6.4%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veggie burger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Veggie burger fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.58×
02Bayern~100K1.38×
03Hamburg~20K1.33×
04Baden-Württemberg~80K1.18×
05Nordrhein-Westfalen~100K1.09×
06Hessen~40K1.07×
07Niedersachsen~50K1.01×
08Bremen~4K0.98×
09Rheinland-Pfalz~20K0.97×
10Saarland~6K0.94×
11Schleswig-Holstein~20K0.91×
12Thüringen~10K0.88×
13Mecklenburg-Vorpommern~8K0.87×
14Sachsen~20K0.85×
15Brandenburg~10K0.84×
16Sachsen-Anhalt~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Veggie burger, Germany
0.83×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veggie burger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veggie burger audience
#·InterestCategoryAffinity×
01Ovo vegetarianismFood & Beverages26.43×
02Ovo-lacto vegetarianismFood & Beverages25.61×
03Lacto vegetarianismFood & Beverages14.89×
04Semi-vegetarianismFood & Beverages14.06×
05Vegan organic gardeningHome & Garden13.38×
06Milk substituteFood & Beverages9.05×
07myDealZShopping8.48×
08Animal lawPets & Animals5.03×
09Sustainable clothingFashion & Accessoires5.02×
10Energy barFood & Beverages4.61×
11Vegan RecipesFood & Beverages4.34×
12Vegetarian cuisineFood & Beverages4.33×
13Animal ethicsPolitics & Society3.68×
14Healthy foodHealth3.45×
15Natural foodsFood & Beverages3.34×
16Vegan nutritionHealth3.17×
17Animal rightsPolitics & Society3.14×
18Plant nurseryHome & Garden3.10×
19Horse & RiderPets & Animals2.53×
20Horse trainingPets & Animals2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veggie burger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veggie burger audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.11×
Healthy LifestyleBALANCE1.56×
MindfulnessBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veggie burger audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Social Media UsageJOY0.55×
Early Adopter MentalityPOWER0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veggie burger have in Germany?

Veggie burger has an estimated audience of 500,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Veggie burger fans?

61.6% of Veggie burger fans are female, 38.4% are male, with an average age of 32.8 years.

03

Which brands do Veggie burger fans like most?

Veggie burger fans show strongest brand affinity for Vegan organic gardening (13.38×), Vegetarian cuisine (4.33×), and Ovo-lacto vegetarianism (25.61×) over the country average.

04

Where do Veggie burger fans live in Germany?

Veggie burger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Veggie burger fans also like?

Beyond Veggie burger itself, the audience over-indexes on Vegetarian cuisine (4.33×), Ovo-lacto vegetarianism (25.61×), Ovo vegetarianism (26.43×), and Sustainable clothing (5.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Veggie burger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Veggie burger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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