Veggie burger Audience in Germany
Veggie burger has an estimated audience of 500,129 people in Germany. 61.6% are female, 38.4% are male, average age 32.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vegan organic gardening, Vegetarian cuisine, Ovo-lacto vegetarianism, Ovo vegetarianism, Sustainable clothing.
The average Veggie burger fan in Germany is 32.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vegan organic gardening, Vegetarian cuisine, Ovo-lacto vegetarianism, with strongest over-indexing on Vegan organic gardening (13.38× the country average). Demographically, the Veggie burger audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Veggie burger fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 32.8 |
| Estimated audience size | 500,129 |
Audience persona
The typical Veggie burger fan in Germany is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Vegan organic gardening.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,041 | 1.09× |
| Bayern | 111,985 | 1.39× |
| Baden-Württemberg | 81,943 | 1.2× |
| Niedersachsen | 48,406 | 1× |
| Hessen | 43,752 | 1.15× |
| Berlin | 42,449 | 1.9× |
| Rheinland-Pfalz | 24,570 | 0.98× |
| Sachsen | 19,943 | 0.81× |
| Hamburg | 16,858 | 1.49× |
| Schleswig-Holstein | 15,637 | 0.87× |
| Brandenburg | 10,255 | 0.66× |
| Thüringen | 8,257 | 0.65× |
| Sachsen-Anhalt | 7,309 | 0.56× |
| Mecklenburg-Vorpommern | 6,249 | 0.65× |
| Saarland | 4,526 | 0.74× |
| Bremen | 3,658 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vegan organic gardening | 13.38× | Home & Garden |
| Vegetarian cuisine | 4.33× | Food & Beverages |
| Ovo-lacto vegetarianism | 25.61× | Food & Beverages |
| Ovo vegetarianism | 26.43× | Food & Beverages |
| Sustainable clothing | 5.02× | Fashion & Accessoires |
| myDealZ | 8.48× | Shopping |
| Healthy food | 3.45× | Health |
| Animal law | 5.03× | Pets & Animals |
| Vegan Recipes | 4.34× | Food & Beverages |
| Animal rights | 3.14× | Politics & Society |
| Lacto vegetarianism | 14.89× | Food & Beverages |
| Energy bar | 4.61× | Food & Beverages |
| Natural foods | 3.34× | Food & Beverages |
| Animal ethics | 3.68× | Politics & Society |
| Milk substitute | 9.05× | Food & Beverages |
| Vegan nutrition | 3.17× | Health |
| Semi-vegetarianism | 14.06× | Food & Beverages |
| Plant nursery | 3.1× | Home & Garden |
| Horse training | 2.48× | Pets & Animals |
| Horse & Rider | 2.53× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.7 |
| Sports Activity | POWER | 1.93 |
| Healthy Lifestyle | BALANCE | 1.92 |
| Pet Ownership | JOY | 1.82 |
| Design Affinity | PREMIUM | 1.63 |
| Mindfulness | BALANCE | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Brazil | 6.4% |
| Japan | 6.2% |
See Veggie burger audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Veggie burger have in Germany?
Veggie burger has an estimated audience of 500,129 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Veggie burger fans?
61.6% of Veggie burger fans are female, 38.4% are male, with an average age of 32.8 years.
Which brands do Veggie burger fans like most?
Veggie burger fans show strongest brand affinity for Vegan organic gardening (13.38×), Vegetarian cuisine (4.33×), and Ovo-lacto vegetarianism (25.61×) over the country average.
Where do Veggie burger fans live in Germany?
Veggie burger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,041), Bayern (reach 111,985), and Baden-Württemberg (reach 81,943). These three regions account for the largest share of the active audience.
What other brands do Veggie burger fans also like?
Beyond Veggie burger itself, the audience over-indexes on Vegetarian cuisine (4.33×), Ovo-lacto vegetarianism (25.61×), Ovo vegetarianism (26.43×), and Sustainable clothing (5.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Veggie burger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.