Vegan organic gardening Audience in Germany
Vegan organic gardening has an estimated audience of 1,814,784 people in Germany. 60.5% are female, 39.5% are male, average age 32.9. Top brand affinities: Progressive rock, Unique Gifts, Birthday Gifts, Eco Friendly Living, Faun (band).
Top brand affinities include Progressive rock, Unique Gifts, Birthday Gifts, with strongest over-indexing on Progressive rock (2.42× the country average). Demographically, the Vegan organic gardening audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Category: Home & Garden · Type: Topic
Demographics of Vegan organic gardening fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 32.9 |
| Estimated audience size | 1,814,784 |
Audience persona
The typical Vegan organic gardening fan in Germany is more female, around 32.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.42× | Music & Radio |
| Unique Gifts | 1.7× | Shopping |
| Birthday Gifts | 1.6× | Kids & Family |
| Eco Friendly Living | 3.08× | Home & Garden |
| Faun (band) | 3.6× | Music & Radio |
| Natural rubber | 1.64× | Cars & Mobility |
| Samanyolu Haber | 2.88× | Movies & TV |
| Home Delivery | 1.65× | Food & Beverages |
| Bugatti Chiron | 3.21× | Cars & Mobility |
| Graham Greene (actor) | 2.14× | |
| Bounce (film) | 5.24× | Movies & TV |
| Information sensitivity | 2.73× | Technology & Electronics |
| Gründerzeit | 2.76× | Politics & Society |
| EVO Fitness | 4.45× | Sports |
| Catania | 4.32× | Travel & Leisure |
| Roger Federer | 1.89× | Sports |
| Keeper (password manager) | 1.83× | Technology & Electronics |
| Volvo V60 | 1.96× | Cars & Mobility |
| Eigen Huis & Tuin | 3.73× | Movies & TV |
| Oktay Kaynarca | 2.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.71 |
| Sustainability | BALANCE | 1.57 |
| Pet Ownership | JOY | 1.55 |
| Sports Activity | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.8% |
| United States | 19.4% |
| United Kingdom | 5.6% |
See Vegan organic gardening audiences in other countries
- Vegan organic gardening — United States
- Vegan organic gardening — United Kingdom
- Vegan organic gardening — France
- Vegan organic gardening — Italy
- Vegan organic gardening — Spain
- Vegan organic gardening — Brazil
- Vegan organic gardening — Japan
- Vegan organic gardening — South Korea
- Vegan organic gardening — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegan organic gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.