Vegan organic gardening Audience in Germany
Vegan organic gardening has an estimated audience of 1,814,784 people in Germany. 60.5% are female, 39.5% are male, average age 32.9. Top brand affinities: Ethical consumerism, Livemusic, Natural foods, Drop shipping, Pets.
Top brand affinities include Ethical consumerism, Livemusic, Natural foods, with strongest over-indexing on Ethical consumerism (6.45× the country average). Demographically, the Vegan organic gardening audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Category: Home & Garden · Type: Topic
Demographics of Vegan organic gardening fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 32.9 |
| Estimated audience size | 1,814,784 |
Audience persona
The typical Vegan organic gardening fan in Germany is more female, around 32.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Ethical consumerism.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ethical consumerism | 6.45× | Shopping |
| Livemusic | 3.69× | Music & Radio |
| Natural foods | 4.66× | Food & Beverages |
| Drop shipping | 3.06× | Shopping |
| Pets | 1.75× | Pets & Animals |
| Fried chicken | 8.33× | Food & Beverages |
| Arnold Schwarzenegger | 5.37× | Movies & TV |
| Tagesschau | 1.57× | Movies & TV |
| FIFA World Cup | 1.69× | Sports |
| Netto Marken-Discount | 1.8× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Burger King | 2× | Food & Beverages |
| Veganism | 1.74× | Food & Beverages |
| Westdeutscher Rundfunk | 2.77× | Movies & TV |
| Focus | 2.66× | News |
| Paleolithic diet | 5.24× | Health |
| Art exhibition | 2.8× | Arts & Culture |
| Cat food | 2.38× | Pets & Animals |
| Lieferando.de | 1.61× | Food & Beverages |
| Ariana Grande | 3.38× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.71 |
| Sustainability | BALANCE | 1.57 |
| Pet Ownership | JOY | 1.55 |
| Sports Activity | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.8% |
| United States | 19.4% |
| United Kingdom | 5.6% |
See Vegan organic gardening audiences in other countries
- Vegan organic gardening — United States
- Vegan organic gardening — United Kingdom
- Vegan organic gardening — France
- Vegan organic gardening — Italy
- Vegan organic gardening — Spain
- Vegan organic gardening — Brazil
- Vegan organic gardening — Japan
- Vegan organic gardening — South Korea
- Vegan organic gardening — India
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vegan organic gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.