Rascasse Audience Intelligence

Vegan organic gardening Audience in United States

A data profile of the people who buy, follow and care about Vegan organic gardening in United States — modelled from more than twelve digital signal sources. Vegan organic gardening has an estimated audience of 1,365,953 people in United States.

#7614among Topic in United States#986in Home & Garden

The average Vegan organic gardening fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Global warming, Napoleon Dynamite, Frozen food, with strongest over-indexing on Global warming (17.94× the country average).

Demographically, the Vegan organic gardening audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.

The typical Vegan organic gardening fan in United States is more female, around 35.7 years old, with strong Indulgence tendencies and a notable affinity for Global warming.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vegan organic gardening profile in United States.

Audience size
1.4M
in United States
Gender
71.7%♀
28.3% male
Age
35.7
average years
Country rank
#19011
Topic in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vegan organic gardening fans

71.7% are female, 28.3% are male, average age 35.7.

Fig. 02

Gender split

71.7%
Female
28.3%
Male
Demographic split for Vegan organic gardening audience in United States
MetricValue
Female71.7%
Male28.3%
Average age35.7
Estimated audience size1,365,953
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Vegan organic gardening audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Vegan organic gardening audience comes from United States.

Worldwide audience distribution share by country for Vegan organic gardening
CountryShare
Germany25.8%
United States19.4%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vegan organic gardening audience in United States is strongest.

Fig. 05

Top regions by affinity

Vegan organic gardening fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~9K1.32×
02Oklahoma~20K1.13×
03Connecticut~20K1.10×
04Oregon~20K1.07×
05Maryland~20K1.01×
06Colorado~20K1.01×
07Arizona~30K0.99×
08Massachusetts~30K0.99×
09Michigan~30K0.98×
10Washington~30K0.98×
11New Jersey~30K0.97×
12Virginia~30K0.97×
13Ohio~40K0.96×
14Georgia~40K0.96×
15North Carolina~40K0.96×
16Pennsylvania~40K0.95×
17Illinois~40K0.95×
18Florida~90K0.93×
19New York~70K0.93×
20Texas~100K0.92×
21California~100K0.91×
Fig. 06

Affinity by region

Affinity by region — Vegan organic gardening, United States
0.91×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vegan organic gardening audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vegan organic gardening audience
#·InterestCategoryAffinity×
01Napoleon DynamiteMovies & TV20.00×
02Global warmingPolitics & Society17.94×
03Veggie burgerFood & Beverages17.47×
04Frozen foodFood & Beverages10.51×
05Natural foodsFood & Beverages7.04×
06Organic farmingFood & Beverages5.66×
07Snack foodFood & Beverages4.41×
08VeganismFood & Beverages3.93×
09Italian cuisineFood & Beverages3.84×
10Fast food restaurantsFood & Beverages3.72×
11MilkFood & Beverages3.39×
12BakingFood & Beverages3.26×
13IKEAHome & Garden3.01×
14McDonald'sFood & Beverages2.81×
15NordstromShopping2.76×
16In-N-Out BurgerFood & Beverages2.76×
17RecipesFood & Beverages2.64×
18CookingFood & Beverages2.23×
19Trader Joe'sShopping2.23×
20Home improvementHome & Garden1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vegan organic gardening audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vegan organic gardening audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.59×
Healthy LifestyleBALANCE2.46×
Urban LifestyleOPEN2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vegan organic gardening audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Social Media UsageJOY0.81×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vegan organic gardening have in United States?

Vegan organic gardening has an estimated audience of 1,365,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vegan organic gardening fans?

71.7% of Vegan organic gardening fans are female, 28.3% are male, with an average age of 35.7 years.

03

Which brands do Vegan organic gardening fans like most?

Vegan organic gardening fans show strongest brand affinity for Global warming (17.94×), Napoleon Dynamite (20×), and Frozen food (10.51×) over the country average.

04

Where do Vegan organic gardening fans live in United States?

Vegan organic gardening fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Vegan organic gardening fans also like?

Beyond Vegan organic gardening itself, the audience over-indexes on Napoleon Dynamite (20×), Frozen food (10.51×), Organic farming (5.66×), and Veganism (3.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Vegan organic gardening audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vegan organic gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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