Vegan organic gardening Audience in United States
Vegan organic gardening has an estimated audience of 1,365,953 people in United States. 71.7% are female, 28.3% are male, average age 35.7. Top regions: Oklahoma, Florida, Texas. Top brand affinities: Global warming, PSV Eindhoven, Organic farming, Back to the Future, Feyenoord.
The average Vegan organic gardening fan in United States is 35.7 years old, more female, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, Florida, Texas. Top brand affinities include Global warming, PSV Eindhoven, Organic farming, with strongest over-indexing on Global warming (12.26× the country average). Demographically, the Vegan organic gardening audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Urban Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Vegan organic gardening fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 35.7 |
| Estimated audience size | 1,365,953 |
Audience persona
The typical Vegan organic gardening fan in United States is more female, around 35.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Global warming.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Oklahoma | 34,298 | 2.26× |
| Florida | 28,937 | 0.31× |
| Texas | 28,771 | 0.25× |
| North Carolina | 27,998 | 0.68× |
| Ohio | 27,885 | 0.66× |
| Georgia | 27,771 | 0.66× |
| Michigan | 27,759 | 0.78× |
| California | 26,604 | 0.18× |
| Arizona | 26,590 | 0.95× |
| Pennsylvania | 26,473 | 0.58× |
| Connecticut | 26,255 | 1.92× |
| New Mexico | 26,158 | 3.82× |
| Oregon | 25,740 | 1.64× |
| Virginia | 25,421 | 0.76× |
| Maryland | 25,294 | 1.08× |
| New Jersey | 25,232 | 0.73× |
| Illinois | 24,831 | 0.55× |
| New York | 24,489 | 0.32× |
| Massachusetts | 24,416 | 0.91× |
| Washington | 23,834 | 0.87× |
| Colorado | 23,768 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Global warming | 12.26× | Politics & Society |
| PSV Eindhoven | 37.96× | Sports |
| Organic farming | 5.81× | Food & Beverages |
| Back to the Future | 14.09× | Movies & TV |
| Feyenoord | 38.72× | Sports |
| FC Bayern Munich | 5.94× | Sports |
| Natural foods | 6.48× | Food & Beverages |
| Frozen food | 7.77× | Food & Beverages |
| Veggie burger | 17.78× | Food & Beverages |
| Google Maps | 3× | Internet & Social Media |
| Uniqlo | 5.95× | Shopping |
| Deutsche Eishockey Liga | 25.82× | Sports |
| Indeed.com | 2.7× | Business & Career |
| Nike | 3.2× | Fashion & Accessoires |
| Fast food restaurants | 3.7× | Food & Beverages |
| Breast pump | 9.6× | Kids & Family |
| Capital One | 2.27× | Business & Career |
| In-N-Out Burger | 2.63× | Food & Beverages |
| Personal care | 2.41× | Health |
| Italian cuisine | 2.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.33 |
| LGBTQ+ Identity | OPEN | 2 |
| Healthy Lifestyle | BALANCE | 1.98 |
| Luxury Orientation | PREMIUM | 1.84 |
| Mindfulness | BALANCE | 1.77 |
| Indulgence | JOY | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.8% |
| United States | 19.4% |
| United Kingdom | 5.6% |
See Vegan organic gardening audiences in other countries
- Vegan organic gardening — Germany
- Vegan organic gardening — United Kingdom
- Vegan organic gardening — France
- Vegan organic gardening — Italy
- Vegan organic gardening — Spain
- Vegan organic gardening — Brazil
- Vegan organic gardening — Japan
- Vegan organic gardening — South Korea
- Vegan organic gardening — India
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Vegan organic gardening have in United States?
Vegan organic gardening has an estimated audience of 1,365,953 people in United States, concentrated in Oklahoma and Florida.
What is the gender split and age of Vegan organic gardening fans?
71.7% of Vegan organic gardening fans are female, 28.3% are male, with an average age of 35.7 years.
Which brands do Vegan organic gardening fans like most?
Vegan organic gardening fans show strongest brand affinity for Global warming (12.26×), PSV Eindhoven (37.96×), and Organic farming (5.81×) over the country average.
Where do Vegan organic gardening fans live in United States?
Vegan organic gardening fans in United States are most concentrated in Oklahoma (reach 34,298), Florida (reach 28,937), and Texas (reach 28,771). These three regions account for the largest share of the active audience.
What other brands do Vegan organic gardening fans also like?
Beyond Vegan organic gardening itself, the audience over-indexes on PSV Eindhoven (37.96×), Organic farming (5.81×), Back to the Future (14.09×), and Feyenoord (38.72×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Vegan organic gardening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.