Rascasse Audience Intelligence

Veggie burger Audience in United States

A data profile of the people who buy, follow and care about Veggie burger in United States — modelled from more than twelve digital signal sources. Veggie burger has an estimated audience of 1,868,451 people in United States.

#104among Dish in United States#6556among Topic in United States#907in Food & Beverages

The average Veggie burger fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, Vegetarian cuisine, Verizon FiOS, with strongest over-indexing on Trader Joe's (5.74× the country average).

Demographically, the Veggie burger audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veggie burger fan in United States is more female, around 33.9 years old, with strong Mindfulness tendencies and a notable affinity for Trader Joe's.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veggie burger profile in United States.

Audience size
1.9M
in United States
Gender
72.5%♀
27.5% male
Age
33.9
average years
Country rank
#15035
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veggie burger fans

72.5% are female, 27.5% are male, average age 33.9.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Veggie burger audience in United States
MetricValue
Female72.5%
Male27.5%
Average age33.9
Estimated audience size1,868,451
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Veggie burger audience in United States
Age bracketShare%
16-1928%
20-2927%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Veggie burger audience comes from United States.

Worldwide audience distribution share by country for Veggie burger
CountryShare
United States21.0%
Brazil6.4%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veggie burger audience in United States is strongest.

Fig. 05

Top regions by affinity

Veggie burger fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K1.52×
02Oregon~30K1.32×
03Washington, District of Columbia~7K1.27×
04New York~100K1.26×
05Washington~50K1.26×
06Massachusetts~40K1.22×
07Connecticut~20K1.22×
08California~200K1.20×
09Maine~8K1.20×
10New Jersey~60K1.19×
11Maryland~40K1.18×
12New Hampshire~9K1.18×
13Vermont~4K1.17×
14Georgia~70K1.14×
15Virginia~50K1.14×
16Colorado~30K1.09×
17Rhode Island~6K1.09×
18North Carolina~60K1.08×
19Tennessee~40K1.08×
20Nevada~20K1.08×
21Texas~200K1.04×
22Illinois~60K1.04×
23South Carolina~30K1.03×
24Mississippi~20K1.01×
25Delaware~5K1.01×
26Florida~100K0.98×
27New Mexico~9K0.98×
28Montana~5K0.98×
29Arkansas~10K0.97×
30Pennsylvania~60K0.96×
31Michigan~50K0.95×
32Alabama~20K0.95×
33Arizona~40K0.94×
34Louisiana~20K0.94×
35Ohio~50K0.91×
36Kentucky~20K0.90×
37Utah~20K0.90×
38Missouri~30K0.89×
39Wisconsin~20K0.87×
40Alaska~3K0.87×
41Minnesota~20K0.86×
42Indiana~30K0.83×
43Idaho~8K0.83×
44Kansas~10K0.82×
45South Dakota~4K0.82×
46North Dakota~3K0.81×
47Nebraska~7K0.80×
48Oklahoma~20K0.78×
49West Virginia~7K0.75×
50Iowa~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Veggie burger, United States
0.69×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veggie burger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veggie burger audience
#·InterestCategoryAffinity×
01Vegan organic gardeningHome & Garden17.47×
02Verizon FiOSTechnology & Electronics16.29×
03japanese musicMusic & Radio14.01×
04Wasabi (film)Movies & TV11.97×
05Snack barFood & Beverages9.40×
06Vegetarian cuisineFood & Beverages9.12×
07Vegan RecipesFood & Beverages9.04×
08Snack mixFood & Beverages7.79×
09Trader Joe'sShopping5.74×
10Plant-based dietHealth5.56×
11SuperfoodFood & Beverages4.87×
12Sprouts Farmers MarketShopping4.46×
13Healthy foodHealth4.09×
14Natural foodsFood & Beverages4.04×
15Dairy QueenFood & Beverages3.69×
16SnackingFood & Beverages3.38×
17Healthy habitsHealth3.01×
18Self careHealth2.18×
19AldiShopping1.97×
20RecipesFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veggie burger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veggie burger audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.88×
Healthy LifestyleBALANCE1.79×
IndulgenceJOY1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veggie burger audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
SpiritualityBALANCE0.79×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veggie burger have in United States?

Veggie burger has an estimated audience of 1,868,451 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Veggie burger fans?

72.5% of Veggie burger fans are female, 27.5% are male, with an average age of 33.9 years.

03

Which brands do Veggie burger fans like most?

Veggie burger fans show strongest brand affinity for Trader Joe's (5.74×), Vegetarian cuisine (9.12×), and Verizon FiOS (16.29×) over the country average.

04

Where do Veggie burger fans live in United States?

Veggie burger fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Veggie burger fans also like?

Beyond Veggie burger itself, the audience over-indexes on Vegetarian cuisine (9.12×), Verizon FiOS (16.29×), Sprouts Farmers Market (4.46×), and Vegan Recipes (9.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in United States

See Veggie burger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veggie burger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →