Veggie burger Audience in United States

Veggie burger logo

Veggie burger has an estimated audience of 1,868,451 people in United States. 72.5% are female, 27.5% are male, average age 33.9. Top regions: California, Texas, New York. Top brand affinities: Vegetarian cuisine, Verizon FiOS, Vegan Recipes, Vegan organic gardening, Dairy Queen.

The average Veggie burger fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vegetarian cuisine, Verizon FiOS, Vegan Recipes, with strongest over-indexing on Vegetarian cuisine (9.12× the country average). Demographically, the Veggie burger audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Veggie burger fans

Demographic split for Veggie burger audience in United States
MetricValue
Female72.5%
Male27.5%
Average age33.9
Estimated audience size1,868,451

Audience persona

The typical Veggie burger fan in United States is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Vegetarian cuisine.

Top regions in United States

Top regions ranked by reach for Veggie burger in United States
RegionReachAffinity
California247,5841.2×
Texas174,7491.09×
New York142,6881.37×
Florida132,8611.05×
Illinois68,4041.1×
Georgia67,5851.17×
North Carolina66,0621.18×
Pennsylvania65,4081.04×
New Jersey61,5101.29×
Virginia54,8521.21×
Ohio54,1390.94×
Washington49,1221.31×
Michigan48,2370.99×
Massachusetts47,3551.29×
Tennessee41,9771.12×
Maryland38,4331.2×
Arizona35,9690.94×
Colorado31,3681.07×
South Carolina29,0141.03×
Indiana28,9520.85×
Oregon28,3001.32×
Missouri26,5380.88×
Wisconsin24,7860.88×
Connecticut24,3801.3×
Alabama24,0150.92×
Louisiana23,1980.96×
Minnesota23,0590.86×
Kentucky19,9460.85×
Nevada19,8621.1×
Mississippi16,3371.06×
Oklahoma15,4650.75×
Utah14,3820.86×
Arkansas14,3690.93×
Hawaii12,3121.53×
Kansas11,5280.78×
Iowa9,1200.59×
New Hampshire8,9571.22×
New Mexico8,8320.94×
Maine7,8431.17×
Washington, District of Columbia7,8021.39×
Idaho6,6920.71×
Rhode Island6,6201.11×
Nebraska6,1720.66×
Delaware5,0680.98×
West Virginia5,0330.58×
Montana4,2610.82×
Vermont3,7811.15×
Alaska2,4780.62×
South Dakota2,3050.53×
North Dakota1,8510.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Veggie burger audience
BrandAffinityCategory
Vegetarian cuisine9.12×Food & Beverages
Verizon FiOS16.29×Technology & Electronics
Vegan Recipes9.04×Food & Beverages
Vegan organic gardening17.47×Home & Garden
Dairy Queen3.69×Food & Beverages
Sprouts Farmers Market4.46×Shopping
Plant-based diet5.56×Health
Superfood4.87×Food & Beverages
Healthy habits3.01×Health
Healthy food4.09×Health
Wasabi (film)11.97×Movies & TV
Aldi1.97×Shopping
Natural foods4.04×Food & Beverages
Snacking3.38×Food & Beverages
Recipes1.53×Food & Beverages
Self care2.18×Health
Snack bar9.4×Food & Beverages
japanese music14.01×Music & Radio
Snack mix7.79×Food & Beverages
Vegan nutrition3.88×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Veggie burger audience
TraitClusterScore
SustainabilityBALANCE2.39
IndulgenceJOY2.31
Urban LifestyleOPEN2.07
Healthy LifestyleBALANCE2.01
Luxury OrientationPREMIUM2
LGBTQ+ IdentityOPEN1.86

Worldwide distribution

Worldwide audience distribution share by country for Veggie burger
CountryShare
United States21.0%
Brazil6.4%
Japan6.2%

See Veggie burger audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Veggie burger have in United States?

Veggie burger has an estimated audience of 1,868,451 people in United States, concentrated in California and Texas.

What is the gender split and age of Veggie burger fans?

72.5% of Veggie burger fans are female, 27.5% are male, with an average age of 33.9 years.

Which brands do Veggie burger fans like most?

Veggie burger fans show strongest brand affinity for Vegetarian cuisine (9.12×), Verizon FiOS (16.29×), and Vegan Recipes (9.04×) over the country average.

Where do Veggie burger fans live in United States?

Veggie burger fans in United States are most concentrated in California (reach 247,584), Texas (reach 174,749), and New York (reach 142,688). These three regions account for the largest share of the active audience.

What other brands do Veggie burger fans also like?

Beyond Veggie burger itself, the audience over-indexes on Verizon FiOS (16.29×), Vegan Recipes (9.04×), Vegan organic gardening (17.47×), and Dairy Queen (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Veggie burger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.