Rascasse Audience Intelligence

Snack bar Audience in United States

A data profile of the people who buy, follow and care about Snack bar in United States — modelled from more than twelve digital signal sources. Snack bar has an estimated audience of 2,434,395 people in United States.

#5700among Topic in United States#742in Food & Beverages

The average Snack bar fan in United States is 38.4 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Top brand affinities include Energy bar, Kashi (company), Tasty Bite, with strongest over-indexing on Energy bar (13.82× the country average).

Demographically, the Snack bar audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snack bar fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Energy bar.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snack bar profile in United States.

Audience size
2.4M
in United States
Gender
59.4%♀
40.6% male
Age
38.4
average years
Country rank
#12153
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snack bar fans

59.4% are female, 40.6% are male, average age 38.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Snack bar audience in United States
MetricValue
Female59.4%
Male40.6%
Average age38.4
Estimated audience size2,434,395
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Snack bar audience in United States
Age bracketShare%
16-1917%
20-2924%
30-3923%
40-4920%
50+16%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Snack bar audience comes from United States.

Worldwide audience distribution share by country for Snack bar
CountryShare
United States17.5%
Brazil15.2%
Italy10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snack bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Snack bar fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~300K8.42×
02Mississippi~60K3.16×
03Vermont~10K2.91×
04Kansas~60K2.90×
05Idaho~30K2.22×
06New Jersey~100K1.89×
07Wyoming~5K1.40×
08Nebraska~10K1.22×
09Washington, District of Columbia~8K1.07×
10New York~100K1.06×
11North Carolina~70K1.02×
12South Carolina~40K1.02×
13Hawaii~10K1.02×
14New Mexico~10K0.99×
15Texas~200K0.97×
16Colorado~40K0.95×
17Alaska~5K0.93×
18Arkansas~20K0.90×
19California~200K0.86×
20South Dakota~5K0.85×
21Virginia~50K0.84×
22Montana~5K0.81×
23New Hampshire~8K0.79×
24Maine~7K0.78×
25Tennessee~40K0.77×
26Missouri~30K0.77×
27Connecticut~20K0.77×
28Iowa~20K0.77×
29Rhode Island~6K0.77×
30Delaware~5K0.76×
31West Virginia~8K0.74×
32Michigan~50K0.73×
33Massachusetts~30K0.73×
34Louisiana~20K0.73×
35Nevada~20K0.73×
36Washington~40K0.72×
37Alabama~20K0.70×
38Ohio~50K0.69×
39Arizona~30K0.69×
40Oklahoma~20K0.69×
41Illinois~60K0.68×
42Maryland~30K0.67×
43Georgia~50K0.66×
44Utah~10K0.65×
45Pennsylvania~50K0.63×
46Kentucky~20K0.63×
47Oregon~20K0.63×
48Wisconsin~20K0.61×
49Florida~100K0.60×
50Indiana~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Snack bar, United States
0.57×1.00×8.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snack bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snack bar audience
#·InterestCategoryAffinity×
01Hershey's Cookies 'n' CremeFood & Beverages91.29×
02Tasty BiteFood & Beverages58.01×
03chex mixFood & Beverages48.18×
04Kashi (company)Food & Beverages45.31×
05Ice cream sandwichFood & Beverages34.76×
06Ice cream makerFood & Beverages32.68×
07Nature ValleyFood & Beverages32.45×
08Chocolate LoversFood & Beverages23.80×
09LärabarFood & Beverages22.89×
10Snack mixFood & Beverages18.18×
11Mixed nutsFood & Beverages17.06×
12Pastel (food)Food & Beverages16.68×
13Energy barFood & Beverages13.82×
14Protein barFood & Beverages9.74×
15SnackingFood & Beverages5.23×
16Trader Joe'sShopping3.59×
17AldiShopping2.80×
18Dollar TreeShopping2.79×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snack bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snack bar audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.20×
Healthy LifestyleBALANCE2.18×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snack bar audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM1.00×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snack bar have in United States?

Snack bar has an estimated audience of 2,434,395 people in United States, concentrated in Minnesota and California.

02

What is the gender split and age of Snack bar fans?

59.4% of Snack bar fans are female, 40.6% are male, with an average age of 38.4 years.

03

Which brands do Snack bar fans like most?

Snack bar fans show strongest brand affinity for Energy bar (13.82×), Kashi (company) (45.31×), and Tasty Bite (58.01×) over the country average.

04

Where do Snack bar fans live in United States?

Snack bar fans in United States are most concentrated in Minnesota (reach ~300K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Snack bar fans also like?

Beyond Snack bar itself, the audience over-indexes on Kashi (company) (45.31×), Tasty Bite (58.01×), chex mix (48.18×), and Snack mix (18.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Snack bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snack bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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