Snack bar Audience in United States

Snack bar logo

Snack bar has an estimated audience of 2,434,395 people in United States. 59.4% are female, 40.6% are male, average age 38.4. Top regions: Minnesota, Texas, California. Top brand affinities: Energy bar, Kashi (company), Tasty Bite, chex mix, Snack mix.

The average Snack bar fan in United States is 38.4 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Texas, California. Top brand affinities include Energy bar, Kashi (company), Tasty Bite, with strongest over-indexing on Energy bar (13.82× the country average). Demographically, the Snack bar audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Snack bar fans

Demographic split for Snack bar audience in United States
MetricValue
Female59.4%
Male40.6%
Average age38.4
Estimated audience size2,434,395

Audience persona

The typical Snack bar fan in United States is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Energy bar.

Top regions in United States

Top regions ranked by reach for Snack bar in United States
RegionReachAffinity
Minnesota327,6839.39×
Texas223,7791.07×
California214,1050.8×
New York120,0900.88×
Florida95,0600.58×
North Carolina87,0351.19×
Mississippi72,8073.63×
Illinois53,5940.66×
Georgia47,6510.64×
Michigan44,7700.7×
Pennsylvania44,2230.54×
Ohio41,1960.55×
New Jersey38,2510.62×
Massachusetts37,9980.79×
Virginia37,4710.63×
Tennessee36,8520.75×
Arizona35,9870.72×
South Carolina34,7180.95×
Idaho34,6982.84×
Washington32,3930.66×
Colorado27,0430.7×
Kansas26,2601.37×
Maryland25,8780.62×
Missouri22,4960.57×
Indiana22,2100.5×
Alabama21,5570.63×
Louisiana20,5130.65×
Wisconsin20,4650.56×
Nevada16,7710.71×
Connecticut16,1820.66×
Oklahoma15,9290.59×
Oregon15,7360.56×
Arkansas15,0990.75×
Kentucky14,9510.49×
Vermont14,4703.39×
New Mexico13,1031.07×
Iowa12,0650.6×
Utah11,7500.54×
Hawaii10,5321.01×
Washington, District of Columbia8,2651.13×
Nebraska8,0360.66×
Maine5,3010.61×
New Hampshire5,0880.53×
West Virginia4,7340.42×
Rhode Island4,3090.56×
Delaware3,1520.47×
North Dakota2,9610.59×
South Dakota2,5690.46×
Montana2,4430.36×
Alaska2,2010.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snack bar audience
BrandAffinityCategory
Energy bar13.82×Food & Beverages
Kashi (company)45.31×Food & Beverages
Tasty Bite58.01×Food & Beverages
chex mix48.18×Food & Beverages
Snack mix18.18×Food & Beverages
Hershey's Cookies 'n' Creme91.29×Food & Beverages
Ice cream maker32.68×Food & Beverages
Protein bar9.74×Food & Beverages
Chocolate Lovers23.8×Food & Beverages
Lärabar22.89×Food & Beverages
Snacking5.23×Food & Beverages
Food and drink1.7×Food & Beverages
Ice cream sandwich34.76×Food & Beverages
Nature Valley32.45×Food & Beverages
Aldi2.8×Shopping
Pastel (food)16.68×Food & Beverages
Dollar Tree2.79×Shopping
Food1.65×Food & Beverages
Mixed nuts17.06×Food & Beverages
Fitness and wellness1.57×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snack bar audience
TraitClusterScore
Luxury OrientationPREMIUM1.9
Urban LifestyleOPEN1.56
Risk AppetiteTHRILL1.53
Design AffinityPREMIUM1.47
Career OrientationPOWER1.41
Price SensitivityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Snack bar
CountryShare
United States17.5%
Brazil15.2%
Italy10.1%

See Snack bar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Snack bar have in United States?

Snack bar has an estimated audience of 2,434,395 people in United States, concentrated in Minnesota and Texas.

What is the gender split and age of Snack bar fans?

59.4% of Snack bar fans are female, 40.6% are male, with an average age of 38.4 years.

Which brands do Snack bar fans like most?

Snack bar fans show strongest brand affinity for Energy bar (13.82×), Kashi (company) (45.31×), and Tasty Bite (58.01×) over the country average.

Where do Snack bar fans live in United States?

Snack bar fans in United States are most concentrated in Minnesota (reach 327,683), Texas (reach 223,779), and California (reach 214,105). These three regions account for the largest share of the active audience.

What other brands do Snack bar fans also like?

Beyond Snack bar itself, the audience over-indexes on Kashi (company) (45.31×), Tasty Bite (58.01×), chex mix (48.18×), and Snack mix (18.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snack bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.