Rascasse Audience Intelligence

Nature Valley Target Market in United States

A data profile of the people who buy, follow and care about Nature Valley in United States — modelled from more than twelve digital signal sources. Nature Valley has an estimated audience of 473,727 people in United States.

#3883among Brand in United States#2017in Food & Beverages

The average Nature Valley fan in United States is 42.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Snack bar, Super Size Me, Mortgage loans, with strongest over-indexing on Snack bar (32.45× the country average).

Demographically, the Nature Valley audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nature Valley fan in United States is balanced, around 42.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Snack bar.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nature Valley profile in United States.

Audience size
474K
in United States
Gender
49.6%♀
50.4% male
Age
42.3
average years
Country rank
#37829
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nature Valley

49.6% are female, 50.4% are male, average age 42.3.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Nature Valley audience in United States
MetricValue
Female49.6%
Male50.4%
Average age42.3
Estimated audience size473,727
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Nature Valley audience in United States
Age bracketShare%
16-192%
20-2924%
30-3930%
40-4926%
50+18%
Fig. 04

Worldwide distribution

49.9%

of the worldwide Nature Valley audience comes from United States.

Worldwide audience distribution share by country for Nature Valley
CountryShare
United States49.9%
Canada9.6%
France8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nature Valley audience in United States is strongest.

Fig. 05

Top regions by affinity

Nature Valley customers by region in United States
#RegionReachAffinity×
01Pennsylvania~20K1.50×
02New York~40K1.47×
03Minnesota~10K1.45×
04New Jersey~20K1.26×
05Illinois~20K1.25×
06Georgia~20K1.24×
07Massachusetts~10K1.18×
08Connecticut~6K1.17×
09Louisiana~7K1.16×
10Maryland~9K1.14×
11Texas~50K1.13×
12Florida~40K1.13×
13North Carolina~20K1.11×
14Indiana~9K1.07×
15Alabama~7K1.06×
16Michigan~10K1.05×
17Virginia~10K1.05×
18Wisconsin~7K1.05×
19South Carolina~7K1.05×
20Mississippi~4K1.03×
21Rhode Island~2K1.02×
22Nebraska~2K1.01×
23Delaware~1K1.01×
24California~50K0.98×
25Ohio~10K0.98×
26New Hampshire~2K0.98×
27Hawaii~2K0.97×
28Tennessee~9K0.96×
29Oklahoma~5K0.96×
30Washington, District of Columbia~1K0.96×
31Missouri~7K0.95×
32Kansas~4K0.95×
33Maine~2K0.95×
34North Dakota<1K0.95×
35Vermont<1K0.95×
36Iowa~4K0.94×
37South Dakota~1K0.94×
38Arkansas~4K0.93×
39Alaska<1K0.93×
40Kentucky~5K0.92×
41Arizona~9K0.91×
42Washington~9K0.91×
43Nevada~4K0.90×
44Colorado~6K0.87×
45Utah~4K0.87×
46West Virginia~2K0.87×
47Montana~1K0.87×
48Oregon~5K0.86×
49New Mexico~2K0.85×
50Idaho~2K0.84×
Fig. 06

Affinity by region

Affinity by region — Nature Valley, United States
0.84×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nature Valley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nature Valley audience
#·InterestCategoryAffinity×
015-hour EnergyFood & Beverages32.68×
02Snack barFood & Beverages32.45×
03Super Size MeMovies & TV22.23×
04General MillsFood & Beverages13.21×
05PeanutsLiterature10.00×
06StubHubTravel & Leisure5.38×
07Tampa Bay BuccaneersSports4.67×
08Miami DolphinsSports4.12×
09Buffalo BillsSports3.94×
10Mortgage loansBusiness & Career3.24×
11Vehicle insuranceCars & Mobility3.14×
12FedExBusiness & Career3.09×
13Domino's PizzaFood & Beverages2.98×
14Discount storesShopping2.97×
15Pizza HutFood & Beverages2.94×
16McDonald'sFood & Beverages2.76×
17SubwayFood & Beverages2.70×
18Shopping mallsShopping2.45×
19StarbucksFood & Beverages2.16×
20PinterestInternet & Social Media2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nature Valley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nature Valley audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.95×
IndulgenceJOY1.72×
Family OrientationCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nature Valley audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
TraditionCONSERVATISM0.83×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nature Valley's target market in United States?

Nature Valley's target market in United States covers an estimated 473,727 people, concentrated in California and Texas.

02

What is the gender split and age of Nature Valley customers?

49.6% of the Nature Valley audience are female, 50.4% are male, with an average age of 42.3 years.

03

Which brands do Nature Valley fans like most?

Nature Valley fans show strongest brand affinity for Snack bar (32.45×), Super Size Me (22.23×), and Mortgage loans (3.24×) over the country average.

04

Where do Nature Valley fans live in United States?

Nature Valley fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nature Valley fans also like?

Beyond Nature Valley itself, the audience over-indexes on Super Size Me (22.23×), Mortgage loans (3.24×), 5-hour Energy (32.68×), and McDonald's (2.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Nature Valley audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nature Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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