Nature Valley Audience in United States

Nature Valley logo

Nature Valley has an estimated audience of 472,990 people in United States. 49.6% are female, 50.4% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Product design, Governor of Michigan, Goop, Ken Griffey Jr., Graham Greene (actor).

The average Nature Valley fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Governor of Michigan, Goop, with strongest over-indexing on Product design (3.03× the country average). Demographically, the Nature Valley audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Nature Valley fans

Demographic split for Nature Valley audience in United States
MetricValue
Female49.6%
Male50.4%
Average age42.3
Estimated audience size472,990

Audience persona

The typical Nature Valley fan in United States is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Nature Valley in United States
RegionReachAffinity
California54,4361.05×
Texas47,7021.17×
New York41,3001.56×
Florida37,2011.16×
Pennsylvania24,5661.54×
Illinois21,4331.36×
Georgia18,1751.25×
New Jersey16,2101.35×
North Carolina15,6711.1×
Ohio14,4620.99×
Michigan13,9071.12×
Virginia12,3431.07×
Massachusetts11,9271.28×
Minnesota11,0001.62×
Tennessee9,2110.97×
Arizona9,2040.95×
Maryland9,1221.12×
Indiana8,9851.04×
Washington8,8260.93×
Missouri7,7081.01×
South Carolina7,5011.05×
Wisconsin7,2841.02×
Alabama7,1281.08×
Louisiana6,8691.13×
Colorado6,7750.91×
Connecticut5,9001.24×
Kentucky5,0950.86×
Oklahoma4,8710.93×
Oregon4,4280.82×
Mississippi3,9121×
Nevada3,7800.83×
Arkansas3,5720.92×
Utah3,5570.84×
Iowa3,4540.89×
Kansas3,2670.88×
Nebraska2,2960.97×
Hawaii2,0491.01×
New Hampshire1,7280.93×
Idaho1,6340.69×
New Mexico1,6170.68×
Rhode Island1,5471.03×
West Virginia1,4710.67×
Washington, District of Columbia1,4130.99×
Maine1,3910.82×
Delaware1,3131.01×
South Dakota9130.83×
Montana7820.6×
North Dakota7110.73×
Vermont6430.77×
Alaska5710.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nature Valley audience
BrandAffinityCategory
Product design3.03×Business & Career
Governor of Michigan10.48×Politics & Society
Goop5.88×Internet & Social Media
Ken Griffey Jr.8.67×Sports
Graham Greene (actor)6.4×
Israel2.16×Travel & Leisure
Grinch3.91×Movies & TV
Wok5.93×Food & Beverages
Fernando Valenzuela10.65×Sports
El Paso County, Colorado10.13×Travel & Leisure
Lulu 黃路梓茵2×Movies & TV
Grover Cleveland6.5×Politics & Society
Iron Man (film)3.5×Movies & TV
Grace Slick6.38×Music & Radio
edureka25.49×Business & Career
Hibachi5.46×Food & Beverages
Unique Gifts1.64×Shopping
Vocal harmony2.88×Music & Radio
Google Home4.02×Technology & Electronics
headspace5.58×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nature Valley audience
TraitClusterScore
IndulgenceJOY1.57
ExtroversionTHRILL1.56
Urban LifestyleOPEN1.48
Sports ActivityPOWER1.38
Luxury OrientationPREMIUM1.38
DIY MentalityTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Nature Valley
CountryShare
United States50.3%
Canada9.7%
France8.2%

See Nature Valley audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Nature Valley have in United States?

Nature Valley has an estimated audience of 472,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Nature Valley fans?

49.6% of Nature Valley fans are female, 50.4% are male, with an average age of 42.3 years.

Which brands do Nature Valley fans like most?

Nature Valley fans show strongest brand affinity for Product design (3.03×), Governor of Michigan (10.48×), and Goop (5.88×) over the country average.

Where do Nature Valley fans live in United States?

Nature Valley fans in United States are most concentrated in California (reach 54,436), Texas (reach 47,702), and New York (reach 41,300). These three regions account for the largest share of the active audience.

What other brands do Nature Valley fans also like?

Beyond Nature Valley itself, the audience over-indexes on Governor of Michigan (10.48×), Goop (5.88×), Ken Griffey Jr. (8.67×), and Graham Greene (actor) (6.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nature Valley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.