5-hour Energy Audience in United States

5-hour Energy logo

5-hour Energy has an estimated audience of 512,911 people in United States. 28.3% are female, 71.7% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Gabourey Sidibe, Rebel Wilson, Slow Food, National Kaohsiung First University of Science and Technology, Shutterfly.

The average 5-hour Energy fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gabourey Sidibe, Rebel Wilson, Slow Food, with strongest over-indexing on Gabourey Sidibe (91.36× the country average). Demographically, the 5-hour Energy audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

Demographics of 5-hour Energy fans

Demographic split for 5-hour Energy audience in United States
MetricValue
Female28.3%
Male71.7%
Average age35.3
Estimated audience size512,911

Audience persona

The typical 5-hour Energy fan in United States is more male, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Gabourey Sidibe.

Top regions in United States

Top regions ranked by reach for 5-hour Energy in United States
RegionReachAffinity
California58,0961.03×
Texas50,2311.14×
Florida34,567
New York29,6501.03×
Illinois18,7631.1×
Michigan18,5451.38×
Georgia17,7431.12×
Ohio17,3631.1×
Pennsylvania17,0860.99×
North Carolina16,2841.06×
Virginia13,3561.07×
New Jersey13,2981.02×
Indiana11,3441.21×
Tennessee11,2051.09×
Washington11,0021.07×
Arizona10,6071.01×
Massachusetts10,2681.02×
Missouri8,9691.08×
Maryland8,5310.97×
Wisconsin8,3881.09×
Louisiana8,0821.22×
Alabama7,9301.11×
Kentucky7,7911.21×
South Carolina7,701
Minnesota7,6411.04×
Colorado7,3610.91×
Oklahoma6,0441.06×
Oregon5,5650.95×
Nevada5,1021.03×
Connecticut5,0380.98×
Utah4,5640.99×
Mississippi4,4381.05×
Arkansas4,3791.04×
Kansas4,3771.08×
Iowa4,217
Nebraska2,6441.03×
West Virginia2,3430.98×
New Mexico2,2620.88×
Idaho2,1960.85×
Hawaii1,9740.9×
New Hampshire1,7420.86×
Maine1,5410.84×
Washington, District of Columbia1,3410.87×
Rhode Island1,2890.79×
Montana1,2570.88×
Delaware1,2550.89×
South Dakota9830.83×
North Dakota9280.88×
Alaska8970.82×
Vermont6480.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 5-hour Energy audience
BrandAffinityCategory
Gabourey Sidibe91.36×Movies & TV
Rebel Wilson35.97×Movies & TV
Slow Food33.72×Food & Beverages
National Kaohsiung First University of Science and Technology107.1×Business & Career
Shutterfly13.74×Technology & Electronics
NOS Energy Drink59.97×Food & Beverages
Belvita60.6×Food & Beverages
Wonderful Pistachios73.75×Food & Beverages
Circuit training22.03×Sports
Babybel52.99×Food & Beverages
Hazmat44.01×Movies & TV
Nature Valley32.68×Food & Beverages
Dried fruit9.33×Food & Beverages
Dodo (Alice's Adventures in Wonderland)4.8×Literature
High-intensity interval training5.27×Sports
Lada Niva68.49×Cars & Mobility
Shazam (service)11.53×Music & Radio
Lunch box9.61×Home & Garden
Cracker (food)8.36×Food & Beverages
Monster Energy9.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 5-hour Energy audience
TraitClusterScore
Family OrientationCONSERVATISM2.14
Quality AwarenessPREMIUM1.91
LGBTQ+ IdentityOPEN1.81
Career OrientationPOWER1.31
Social Media UsageJOY1.13
Need for SecurityCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for 5-hour Energy
CountryShare
United States70.0%
Japan4.1%
Canada3.0%

See 5-hour Energy audiences in other countries

More Energy drink audiences in United States

Frequently asked questions

How many fans does 5-hour Energy have in United States?

5-hour Energy has an estimated audience of 512,911 people in United States, concentrated in California and Texas.

What is the gender split and age of 5-hour Energy fans?

28.3% of 5-hour Energy fans are female, 71.7% are male, with an average age of 35.3 years.

Which brands do 5-hour Energy fans like most?

5-hour Energy fans show strongest brand affinity for Gabourey Sidibe (91.36×), Rebel Wilson (35.97×), and Slow Food (33.72×) over the country average.

Where do 5-hour Energy fans live in United States?

5-hour Energy fans in United States are most concentrated in California (reach 58,096), Texas (reach 50,231), and Florida (reach 34,567). These three regions account for the largest share of the active audience.

What other brands do 5-hour Energy fans also like?

Beyond 5-hour Energy itself, the audience over-indexes on Rebel Wilson (35.97×), Slow Food (33.72×), National Kaohsiung First University of Science and Technology (107.1×), and Shutterfly (13.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 5-hour Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.