Rascasse Audience Intelligence

5-hour Energy Target Market in United States

A data profile of the people who buy, follow and care about 5-hour Energy in United States — modelled from more than twelve digital signal sources. 5-hour Energy has an estimated audience of 517,274 people in United States.

#4among Energy drink in United States#3688among Brand in United States#1914in Food & Beverages

The average 5-hour Energy fan in United States is 35.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gabourey Sidibe, Rebel Wilson, Slow Food, with strongest over-indexing on Gabourey Sidibe (91.36× the country average).

Demographically, the 5-hour Energy audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 5-hour Energy fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for Gabourey Sidibe.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 5-hour Energy profile in United States.

Audience size
517K
in United States
Gender
28.3%♀
71.7% male
Age
35.3
average years
Country rank
#35910
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 5-hour Energy

28.3% are female, 71.7% are male, average age 35.3.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for 5-hour Energy audience in United States
MetricValue
Female28.3%
Male71.7%
Average age35.3
Estimated audience size517,274
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the 5-hour Energy audience in United States
Age bracketShare%
16-1923%
20-2926%
30-3925%
40-4917%
50+9%
Fig. 04

Worldwide distribution

70.0%

of the worldwide 5-hour Energy audience comes from United States.

Worldwide audience distribution share by country for 5-hour Energy
CountryShare
United States70.0%
Japan4.0%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 5-hour Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

5-hour Energy customers by region in United States
#RegionReachAffinity×
01Michigan~20K1.33×
02Indiana~10K1.16×
03Kentucky~7K1.15×
04Louisiana~8K1.14×
05Alabama~8K1.13×
06Wisconsin~8K1.10×
07Tennessee~10K1.09×
08Texas~50K1.08×
09Missouri~9K1.08×
10Georgia~20K1.07×
11Kansas~4K1.07×
12Ohio~20K1.06×
13Washington~10K1.06×
14Arkansas~4K1.06×
15Nebraska~3K1.04×
16West Virginia~2K1.04×
17North Carolina~20K1.03×
18Oklahoma~6K1.03×
19Iowa~4K1.03×
20Mississippi~4K1.03×
21Illinois~20K1.02×
22Virginia~10K1.02×
23Minnesota~7K1.01×
24Nevada~5K1.00×
25Alaska~1K1.00×
26Pennsylvania~20K0.99×
27North Dakota~1K0.99×
28Utah~5K0.98×
29Maine~2K0.98×
30South Dakota~1K0.98×
31Maryland~9K0.97×
32South Carolina~8K0.97×
33Connecticut~5K0.97×
34New York~30K0.96×
35Massachusetts~10K0.96×
36Oregon~6K0.96×
37New Hampshire~2K0.96×
38Delaware~1K0.96×
39New Jersey~10K0.95×
40Arizona~10K0.95×
41Idaho~2K0.95×
42California~50K0.94×
43New Mexico~2K0.94×
44Vermont<1K0.94×
45Florida~30K0.93×
46Montana~1K0.92×
47Colorado~7K0.91×
48Rhode Island~1K0.90×
49Washington, District of Columbia~1K0.90×
50Hawaii~2K0.89×
Fig. 06

Affinity by region

Affinity by region — 5-hour Energy, United States
0.89×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 5-hour Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 5-hour Energy audience
#·InterestCategoryAffinity×
01National Kaohsiung First University of Science and TechnologyBusiness & Career107.10×
02Gabourey SidibeMovies & TV91.36×
03Wonderful PistachiosFood & Beverages73.75×
04Lada NivaCars & Mobility68.49×
05BelvitaFood & Beverages60.60×
06NOS Energy DrinkFood & Beverages59.97×
07BabybelFood & Beverages52.99×
08HazmatMovies & TV44.01×
09Rebel WilsonMovies & TV35.97×
10Slow FoodFood & Beverages33.72×
11Nature ValleyFood & Beverages32.68×
12Circuit trainingSports22.03×
13ShutterflyTechnology & Electronics13.74×
14Shazam (service)Music & Radio11.53×
15Monster EnergyFood & Beverages9.65×
16Lunch boxHome & Garden9.61×
17Dried fruitFood & Beverages9.33×
18Cracker (food)Food & Beverages8.36×
19High-intensity interval trainingSports5.27×
20Dodo (Alice's Adventures in Wonderland)Literature4.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 5-hour Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 5-hour Energy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.21×
Convenience OrientationPREMIUM1.17×
Social Media UsageJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 5-hour Energy audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Quality AwarenessPREMIUM0.83×
TravellingTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 5-hour Energy's target market in United States?

5-hour Energy's target market in United States covers an estimated 517,274 people, concentrated in California and Texas.

02

What is the gender split and age of 5-hour Energy customers?

28.3% of the 5-hour Energy audience are female, 71.7% are male, with an average age of 35.3 years.

03

Which brands do 5-hour Energy fans like most?

5-hour Energy fans show strongest brand affinity for Gabourey Sidibe (91.36×), Rebel Wilson (35.97×), and Slow Food (33.72×) over the country average.

04

Where do 5-hour Energy fans live in United States?

5-hour Energy fans in United States are most concentrated in California (reach ~50K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 5-hour Energy fans also like?

Beyond 5-hour Energy itself, the audience over-indexes on Rebel Wilson (35.97×), Slow Food (33.72×), National Kaohsiung First University of Science and Technology (107.1×), and Shutterfly (13.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy drink audiences in United States

See 5-hour Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 5-hour Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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