5-hour Energy Audience in United States

5-hour Energy has an estimated audience of 512,911 people in United States. 28.3% are female, 71.7% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Gabourey Sidibe, Rebel Wilson, Slow Food, National Kaohsiung First University of Science and Technology, Shutterfly.
The average 5-hour Energy fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gabourey Sidibe, Rebel Wilson, Slow Food, with strongest over-indexing on Gabourey Sidibe (91.36× the country average). Demographically, the 5-hour Energy audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Energy drink
Demographics of 5-hour Energy fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 35.3 |
| Estimated audience size | 512,911 |
Audience persona
The typical 5-hour Energy fan in United States is more male, around 35.3 years old, with strong Family Orientation tendencies and a notable affinity for Gabourey Sidibe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 58,096 | 1.03× |
| Texas | 50,231 | 1.14× |
| Florida | 34,567 | 1× |
| New York | 29,650 | 1.03× |
| Illinois | 18,763 | 1.1× |
| Michigan | 18,545 | 1.38× |
| Georgia | 17,743 | 1.12× |
| Ohio | 17,363 | 1.1× |
| Pennsylvania | 17,086 | 0.99× |
| North Carolina | 16,284 | 1.06× |
| Virginia | 13,356 | 1.07× |
| New Jersey | 13,298 | 1.02× |
| Indiana | 11,344 | 1.21× |
| Tennessee | 11,205 | 1.09× |
| Washington | 11,002 | 1.07× |
| Arizona | 10,607 | 1.01× |
| Massachusetts | 10,268 | 1.02× |
| Missouri | 8,969 | 1.08× |
| Maryland | 8,531 | 0.97× |
| Wisconsin | 8,388 | 1.09× |
| Louisiana | 8,082 | 1.22× |
| Alabama | 7,930 | 1.11× |
| Kentucky | 7,791 | 1.21× |
| South Carolina | 7,701 | 1× |
| Minnesota | 7,641 | 1.04× |
| Colorado | 7,361 | 0.91× |
| Oklahoma | 6,044 | 1.06× |
| Oregon | 5,565 | 0.95× |
| Nevada | 5,102 | 1.03× |
| Connecticut | 5,038 | 0.98× |
| Utah | 4,564 | 0.99× |
| Mississippi | 4,438 | 1.05× |
| Arkansas | 4,379 | 1.04× |
| Kansas | 4,377 | 1.08× |
| Iowa | 4,217 | 1× |
| Nebraska | 2,644 | 1.03× |
| West Virginia | 2,343 | 0.98× |
| New Mexico | 2,262 | 0.88× |
| Idaho | 2,196 | 0.85× |
| Hawaii | 1,974 | 0.9× |
| New Hampshire | 1,742 | 0.86× |
| Maine | 1,541 | 0.84× |
| Washington, District of Columbia | 1,341 | 0.87× |
| Rhode Island | 1,289 | 0.79× |
| Montana | 1,257 | 0.88× |
| Delaware | 1,255 | 0.89× |
| South Dakota | 983 | 0.83× |
| North Dakota | 928 | 0.88× |
| Alaska | 897 | 0.82× |
| Vermont | 648 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gabourey Sidibe | 91.36× | Movies & TV |
| Rebel Wilson | 35.97× | Movies & TV |
| Slow Food | 33.72× | Food & Beverages |
| National Kaohsiung First University of Science and Technology | 107.1× | Business & Career |
| Shutterfly | 13.74× | Technology & Electronics |
| NOS Energy Drink | 59.97× | Food & Beverages |
| Belvita | 60.6× | Food & Beverages |
| Wonderful Pistachios | 73.75× | Food & Beverages |
| Circuit training | 22.03× | Sports |
| Babybel | 52.99× | Food & Beverages |
| Hazmat | 44.01× | Movies & TV |
| Nature Valley | 32.68× | Food & Beverages |
| Dried fruit | 9.33× | Food & Beverages |
| Dodo (Alice's Adventures in Wonderland) | 4.8× | Literature |
| High-intensity interval training | 5.27× | Sports |
| Lada Niva | 68.49× | Cars & Mobility |
| Shazam (service) | 11.53× | Music & Radio |
| Lunch box | 9.61× | Home & Garden |
| Cracker (food) | 8.36× | Food & Beverages |
| Monster Energy | 9.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.14 |
| Quality Awareness | PREMIUM | 1.91 |
| LGBTQ+ Identity | OPEN | 1.81 |
| Career Orientation | POWER | 1.31 |
| Social Media Usage | JOY | 1.13 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.0% |
| Japan | 4.1% |
| Canada | 3.0% |
See 5-hour Energy audiences in other countries
More Energy drink audiences in United States
- Red Bull (5,697,666)
- Monster Energy (3,368,008)
- Burn (energy drink) (662,472)
- NOS Energy Drink (455,920)
- Air Up (371,152)
Frequently asked questions
How many fans does 5-hour Energy have in United States?
5-hour Energy has an estimated audience of 512,911 people in United States, concentrated in California and Texas.
What is the gender split and age of 5-hour Energy fans?
28.3% of 5-hour Energy fans are female, 71.7% are male, with an average age of 35.3 years.
Which brands do 5-hour Energy fans like most?
5-hour Energy fans show strongest brand affinity for Gabourey Sidibe (91.36×), Rebel Wilson (35.97×), and Slow Food (33.72×) over the country average.
Where do 5-hour Energy fans live in United States?
5-hour Energy fans in United States are most concentrated in California (reach 58,096), Texas (reach 50,231), and Florida (reach 34,567). These three regions account for the largest share of the active audience.
What other brands do 5-hour Energy fans also like?
Beyond 5-hour Energy itself, the audience over-indexes on Rebel Wilson (35.97×), Slow Food (33.72×), National Kaohsiung First University of Science and Technology (107.1×), and Shutterfly (13.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for 5-hour Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.