level up Audience in United States

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level up has an estimated audience of 362,988 people in United States. 38.9% are female, 61.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Internet celebrity, FIFA World Cup, La Liga, GameStop, Role-playing games.

The average level up fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Internet celebrity, FIFA World Cup, La Liga, with strongest over-indexing on Internet celebrity (2.44× the country average). Demographically, the level up audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

Demographics of level up fans

Demographic split for level up audience in United States
MetricValue
Female38.9%
Male61.1%
Average age33.6
Estimated audience size362,988

Audience persona

The typical level up fan in United States is more male, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Internet celebrity.

Top regions in United States

Top regions ranked by reach for level up in United States
RegionReachAffinity
California41,8411.05×
Texas29,6020.95×
Florida29,2061.19×
New York26,9961.33×
Georgia16,6681.49×
Illinois16,6061.37×
Pennsylvania16,4081.34×
Nevada14,6274.17×
Missouri13,7162.34×
Ohio13,5251.21×
North Carolina9,9180.91×
Michigan9,9151.04×
New Jersey9,0860.98×
Oregon8,3612.01×
Virginia7,2490.82×
Washington6,8310.94×
Massachusetts6,6030.92×
Arizona6,5140.88×
Tennessee6,4580.89×
Maryland6,1220.98×
Minnesota6,1161.18×
Colorado6,1081.07×
Indiana5,5620.84×
South Carolina4,9890.91×
Wisconsin3,9370.72×
Louisiana3,8610.82×
Utah3,7921.17×
Alabama3,5380.7×
Connecticut3,4280.94×
Oklahoma3,2010.79×
Kentucky3,0430.67×
Kansas2,5880.9×
Iowa2,3240.78×
Mississippi2,2240.74×
Arkansas2,0620.69×
Idaho1,4520.8×
Nebraska1,3980.77×
New Hampshire1,3680.96×
Washington, District of Columbia1,1581.06×
Hawaii1,0780.69×
New Mexico1,0770.59×
Alaska9081.17×
Rhode Island7940.69×
West Virginia7820.46×
Delaware7790.78×
Maine7300.56×
Montana6250.62×
South Dakota5000.6×
North Dakota4810.64×
Vermont2870.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for level up audience
BrandAffinityCategory
Internet celebrity2.44×Internet & Social Media
FIFA World Cup1.52×Sports
La Liga3.47×Sports
GameStop2.1×Games
Role-playing games2.05×Games
Real Madrid C.F.1.71×Sports
Mobile payment3.46×Business & Career
Ultimate Fighting Championship1.59×Sports
Shōnen manga3.07×Literature
Detroit Tigers1.91×Sports
Gangsta rap2.06×Music & Radio
FC Barcelona1.74×Sports
Fortnite1.99×Games
Virtual reality2.01×Technology & Electronics
Call of Duty2.2×Games
Whataburger1.78×Food & Beverages
League of Legends2.31×Games
The Legend of Zelda2.86×Games
Chicago Bears1.62×Sports
New York Knicks2.19×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by level up audience
TraitClusterScore
Career OrientationPOWER1.5
ExtroversionTHRILL1.46
Urban LifestyleOPEN1.27
Early Adopter MentalityPOWER1.27
IndividualismJOY1.19
LGBTQ+ IdentityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for level up
CountryShare
United States20.4%
Mexico9.8%
Brazil8.9%

See level up audiences in other countries

More Energy drink audiences in United States

Frequently asked questions

How many fans does level up have in United States?

level up has an estimated audience of 362,988 people in United States, concentrated in California and Texas.

What is the gender split and age of level up fans?

38.9% of level up fans are female, 61.1% are male, with an average age of 33.6 years.

Which brands do level up fans like most?

level up fans show strongest brand affinity for Internet celebrity (2.44×), FIFA World Cup (1.52×), and La Liga (3.47×) over the country average.

Where do level up fans live in United States?

level up fans in United States are most concentrated in California (reach 41,841), Texas (reach 29,602), and Florida (reach 29,206). These three regions account for the largest share of the active audience.

What other brands do level up fans also like?

Beyond level up itself, the audience over-indexes on FIFA World Cup (1.52×), La Liga (3.47×), GameStop (2.1×), and Role-playing games (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for level up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.