Rascasse Audience Intelligence

level up Target Market in United States

A data profile of the people who buy, follow and care about level up in United States — modelled from more than twelve digital signal sources. level up has an estimated audience of 377,928 people in United States.

#6among Energy drink in United States#4437among Brand in United States#2247in Food & Beverages

The average level up fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Mortgage loans, Solar energy, with strongest over-indexing on Pizza Hut (2.53× the country average).

Demographically, the level up audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical level up fan in United States is more male, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the level up profile in United States.

Audience size
378K
in United States
Gender
38.9%♀
61.1% male
Age
33.6
average years
Country rank
#42884
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of level up

38.9% are female, 61.1% are male, average age 33.6.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for level up audience in United States
MetricValue
Female38.9%
Male61.1%
Average age33.6
Estimated audience size377,928
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the level up audience in United States
Age bracketShare%
16-1929%
20-2927%
30-3921%
40-4915%
50+8%
Fig. 04

Worldwide distribution

19.1%

of the worldwide level up audience comes from United States.

Worldwide audience distribution share by country for level up
CountryShare
United States19.1%
Germany10.2%
Mexico10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the level up audience in United States is strongest.

Fig. 05

Top regions by affinity

level up customers by region in United States
#RegionReachAffinity×
01Nevada~30K7.66×
02Missouri~10K2.44×
03Oregon~7K1.72×
04New York~30K1.29×
05Illinois~20K1.27×
06Pennsylvania~20K1.26×
07Georgia~10K1.23×
08Florida~30K1.18×
09Delaware~1K1.08×
10Alaska<1K1.08×
11Ohio~10K1.07×
12Minnesota~5K1.02×
13Texas~30K0.99×
14Utah~3K0.99×
15Maryland~6K0.98×
16Mississippi~3K0.93×
17California~30K0.87×
18Idaho~2K0.87×
19North Dakota<1K0.87×
20North Carolina~9K0.86×
21Michigan~8K0.85×
22Washington~6K0.85×
23South Carolina~5K0.85×
24Colorado~5K0.84×
25Washington, District of Columbia<1K0.84×
26South Dakota<1K0.84×
27New Mexico~2K0.83×
28Louisiana~4K0.82×
29Connecticut~3K0.81×
30Vermont<1K0.81×
31Indiana~5K0.80×
32Hawaii~1K0.80×
33New Hampshire~1K0.80×
34New Jersey~7K0.77×
35Tennessee~6K0.77×
36Wisconsin~4K0.77×
37Arkansas~2K0.77×
38Kansas~2K0.76×
39West Virginia~1K0.76×
40Montana<1K0.76×
41Iowa~2K0.75×
42Nebraska~1K0.75×
43Rhode Island<1K0.75×
44Virginia~6K0.73×
45Arizona~5K0.73×
46Massachusetts~5K0.73×
47Oklahoma~3K0.73×
48Kentucky~3K0.72×
49Maine<1K0.71×
50Alabama~3K0.69×
Fig. 06

Affinity by region

Affinity by region — level up, United States
0.69×1.00×7.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the level up audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for level up audience
#·InterestCategoryAffinity×
01Solar energyHome & Garden3.17×
02Virtual realityTechnology & Electronics3.01×
03Non-alcoholic beverageFood & Beverages2.88×
04Tabloid (newspaper format)Literature2.79×
05Weather forecastingHome & Garden2.77×
06Renewable energyBusiness & Career2.67×
07FedExBusiness & Career2.66×
08Internet celebrityInternet & Social Media2.62×
09Sustainable energyHome & Garden2.54×
10Pizza HutFood & Beverages2.53×
11Vehicle insuranceCars & Mobility2.51×
12Mortgage loansBusiness & Career2.40×
13Domino's PizzaFood & Beverages2.24×
14SubwayFood & Beverages2.22×
15McDonald'sFood & Beverages2.08×
16Britney SpearsMusic & Radio2.08×
17Discount storesShopping2.03×
18TV game showsMovies & TV1.87×
19Shopping mallsShopping1.73×
20TMZInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the level up audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by level up audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
Career OrientationPOWER1.85×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by level up audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.56×
Design AffinityPREMIUM0.56×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is level up's target market in United States?

level up's target market in United States covers an estimated 377,928 people, concentrated in California and Texas.

02

What is the gender split and age of level up customers?

38.9% of the level up audience are female, 61.1% are male, with an average age of 33.6 years.

03

Which brands do level up fans like most?

level up fans show strongest brand affinity for Pizza Hut (2.53×), Mortgage loans (2.4×), and Solar energy (3.17×) over the country average.

04

Where do level up fans live in United States?

level up fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do level up fans also like?

Beyond level up itself, the audience over-indexes on Mortgage loans (2.4×), Solar energy (3.17×), McDonald's (2.08×), and Subway (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy drink audiences in United States

See level up audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for level up. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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