Monster Energy Audience in United States

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Monster Energy has an estimated audience of 3,368,007 people in United States. 33.3% are female, 66.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Casey, Greg Biffle, Motorcycle sport, Friends.

The average Monster Energy fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Casey, Greg Biffle, with strongest over-indexing on AutoZone (2.98× the country average). Demographically, the Monster Energy audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

Demographics of Monster Energy fans

Demographic split for Monster Energy audience in United States
MetricValue
Female33.3%
Male66.7%
Average age34.5
Estimated audience size3,368,007

Audience persona

The typical Monster Energy fan in United States is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Monster Energy in United States
RegionReachAffinity
California412,0131.11×
Texas313,4431.08×
Florida193,4330.85×
New York143,4960.76×
Ohio112,4081.08×
Pennsylvania108,5210.96×
Illinois105,1650.94×
North Carolina98,5790.97×
Georgia96,1260.93×
Michigan92,3061.05×
Arizona82,9931.21×
Virginia71,7780.87×
Indiana71,7021.17×
Tennessee68,2981.01×
Washington67,2971×
Missouri61,5051.13×
New Jersey55,7940.65×
Kentucky53,3951.26×
Minnesota52,8701.1×
Wisconsin51,8951.02×
Colorado49,5230.93×
Oklahoma47,2541.26×
Massachusetts47,1370.71×
Alabama46,6820.99×
Utah44,8261.49×
Louisiana42,9860.99×
Maryland42,5920.74×
South Carolina42,5780.84×
Oregon39,1851.01×
Iowa33,5401.21×
Kansas31,3361.18×
Arkansas31,2581.13×
Mississippi29,8471.08×
Nevada29,2700.9×
Connecticut25,4550.75×
West Virginia23,4761.5×
Idaho22,0121.3×
Nebraska20,0821.19×
New Mexico19,9771.18×
Hawaii12,2010.84×
New Hampshire11,2360.85×
Maine10,6890.89×
Montana9,8621.06×
South Dakota8,3301.07×
North Dakota7,8791.14×
Rhode Island7,1450.67×
Alaska6,1400.85×
Delaware6,0430.65×
Wyoming5,6051.12×
Washington, District of Columbia5,4900.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monster Energy audience
BrandAffinityCategory
AutoZone2.98×Cars & Mobility
Casey3.77×Music & Radio
Greg Biffle7.62×Sports
Motorcycle sport4.77×Sports
Friends2.09×Movies & TV
Video games1.9×Games
Turkey hunting3.67×Sports
Enduro motorcycle10.86×Sports
Road2.7×Travel & Leisure
Energy drinks4.39×Food & Beverages
Gaming5.13×Games
Motorcycling3.36×Cars & Mobility
Televisions1.55×Technology & Electronics
Freestyle Motocross6.36×Sports
Mobile game2.34×Games
Automobiles1.58×Cars & Mobility
GameStop2.96×Games
Motorcycle racing3.27×Cars & Mobility
MotoGP4.87×Sports
Taco Bell2.02×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monster Energy audience
TraitClusterScore
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.33
LGBTQ+ IdentityOPEN1.27
Convenience OrientationPREMIUM1.27
Family OrientationCONSERVATISM1.21
Sports ActivityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Monster Energy
CountryShare
United States31.3%
India6.3%
Germany6.2%

See Monster Energy audiences in other countries

More Energy drink audiences in United States

Frequently asked questions

How many fans does Monster Energy have in United States?

Monster Energy has an estimated audience of 3,368,007 people in United States, concentrated in California and Texas.

What is the gender split and age of Monster Energy fans?

33.3% of Monster Energy fans are female, 66.7% are male, with an average age of 34.5 years.

Which brands do Monster Energy fans like most?

Monster Energy fans show strongest brand affinity for AutoZone (2.98×), Casey (3.77×), and Greg Biffle (7.62×) over the country average.

Where do Monster Energy fans live in United States?

Monster Energy fans in United States are most concentrated in California (reach 412,013), Texas (reach 313,443), and Florida (reach 193,433). These three regions account for the largest share of the active audience.

What other brands do Monster Energy fans also like?

Beyond Monster Energy itself, the audience over-indexes on Casey (3.77×), Greg Biffle (7.62×), Motorcycle sport (4.77×), and Friends (2.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.