Rascasse Audience Intelligence

Monster Energy Target Market in United States

A data profile of the people who buy, follow and care about Monster Energy in United States — modelled from more than twelve digital signal sources. Monster Energy has an estimated audience of 3,375,612 people in United States.

#2among Energy drink in United States#973among Brand in United States#596in Food & Beverages

The average Monster Energy fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Red Bull Records, AutoZone, Casey, with strongest over-indexing on Red Bull Records (16.64× the country average).

Demographically, the Monster Energy audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monster Energy fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Red Bull Records.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monster Energy profile in United States.

Audience size
3.4M
in United States
Gender
33.3%♀
66.7% male
Age
34.5
average years
Country rank
#9314
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Monster Energy

33.3% are female, 66.7% are male, average age 34.5.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Monster Energy audience in United States
MetricValue
Female33.3%
Male66.7%
Average age34.5
Estimated audience size3,375,612
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Monster Energy audience in United States
Age bracketShare%
16-1929%
20-2927%
30-3918%
40-4914%
50+13%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Monster Energy audience comes from United States.

Worldwide audience distribution share by country for Monster Energy
CountryShare
United States30.8%
India7.6%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monster Energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Monster Energy customers by region in United States
#RegionReachAffinity×
01Utah~50K1.53×
02West Virginia~20K1.47×
03Idaho~20K1.33×
04Kentucky~50K1.26×
05North Dakota~9K1.24×
06Oklahoma~50K1.21×
07South Dakota~9K1.20×
08Iowa~30K1.19×
09Arizona~80K1.18×
10New Mexico~20K1.17×
11Arkansas~30K1.16×
12Nebraska~20K1.16×
13Kansas~30K1.15×
14Indiana~70K1.14×
15Mississippi~30K1.14×
16Missouri~60K1.12×
17Montana~10K1.08×
18Ohio~100K1.06×
19Minnesota~50K1.05×
20Texas~300K1.04×
21Michigan~90K1.03×
22Wisconsin~50K1.03×
23California~400K1.01×
24Alaska~7K1.01×
25Washington~70K1.00×
26Alabama~50K0.99×
27Oregon~40K0.98×
28Tennessee~60K0.96×
29Maine~10K0.96×
30Pennsylvania~100K0.95×
31Vermont~6K0.94×
32North Carolina~90K0.93×
33Nevada~30K0.93×
34Louisiana~40K0.92×
35Colorado~50K0.91×
36New Hampshire~10K0.91×
37Virginia~70K0.88×
38Illinois~100K0.87×
39Georgia~90K0.87×
40South Carolina~40K0.85×
41Hawaii~10K0.83×
42Florida~200K0.79×
43Connecticut~30K0.76×
44Delaware~7K0.73×
45Rhode Island~8K0.72×
46Maryland~40K0.71×
47New York~100K0.70×
48Massachusetts~50K0.70×
49New Jersey~50K0.64×
50Washington, District of Columbia~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Monster Energy, United States
0.56×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monster Energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monster Energy audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio16.64×
02Enduro motorcycleSports10.86×
03Greg BiffleSports7.62×
04Freestyle MotocrossSports6.36×
05GamingGames5.13×
06MotoGPSports4.87×
07Motorcycle sportSports4.77×
08Energy drinksFood & Beverages4.39×
09Kyle BuschSports4.01×
10CaseyMusic & Radio3.77×
11Turkey huntingSports3.67×
12MotorcyclingCars & Mobility3.36×
13Motorcycle racingCars & Mobility3.27×
14AutoZoneCars & Mobility2.98×
15GameStopGames2.96×
16RoadTravel & Leisure2.70×
17Mobile gameGames2.34×
18Video gamesGames1.90×
19AutomobilesCars & Mobility1.58×
20TelevisionsTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monster Energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monster Energy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Risk AppetiteTHRILL1.24×
Convenience OrientationPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monster Energy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.53×
SustainabilityBALANCE0.54×
Design AffinityPREMIUM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Monster Energy's target market in United States?

Monster Energy's target market in United States covers an estimated 3,375,612 people, concentrated in California and Texas.

02

What is the gender split and age of Monster Energy customers?

33.3% of the Monster Energy audience are female, 66.7% are male, with an average age of 34.5 years.

03

Which brands do Monster Energy fans like most?

Monster Energy fans show strongest brand affinity for Red Bull Records (16.64×), AutoZone (2.98×), and Casey (3.77×) over the country average.

04

Where do Monster Energy fans live in United States?

Monster Energy fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Monster Energy fans also like?

Beyond Monster Energy itself, the audience over-indexes on AutoZone (2.98×), Casey (3.77×), Greg Biffle (7.62×), and Motorcycle sport (4.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Energy drink audiences in United States

See Monster Energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monster Energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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