NOS Energy Drink Audience in United States

NOS Energy Drink logo

NOS Energy Drink has an estimated audience of 455,920 people in United States. Top brand affinities: Home construction, Nuts (film), Vacuum packing, Combat sport, Electrolyte.

Top brand affinities include Home construction, Nuts (film), Vacuum packing, with strongest over-indexing on Home construction (3.81× the country average).

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

Demographics of NOS Energy Drink fans

Demographic split for NOS Energy Drink audience in United States
MetricValue
Estimated audience size455,920

Audience persona

The typical NOS Energy Drink fan in United States shows strong Extroversion tendencies and a notable affinity for Home construction.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NOS Energy Drink audience
BrandAffinityCategory
Home construction3.81×Home & Garden
Nuts (film)14.81×Movies & TV
Vacuum packing21.7×Home & Garden
Combat sport1.99×Sports
Electrolyte5.31×Health
Alaska1.81×Travel & Leisure
Elsword16.15×Games
Kona Grill9.68×Food & Beverages
Rapid prototyping14.81×Business & Career
Kendra Scott2.33×Fashion & Accessoires
WESH3.77×Movies & TV
Racing1.95×Cars & Mobility
Better Off Dead (film)7.87×Movies & TV
Vocal harmony3.2×Music & Radio
Kansas1.72×Travel & Leisure
N1 road (South Africa)2.59×Travel & Leisure
Hocus Pocus2.87×Movies & TV
Jeep Grand Cherokee (WJ)3.73×Cars & Mobility
Portia de Rossi4.45×Movies & TV
Hog Hunting1.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NOS Energy Drink audience
TraitClusterScore
ExtroversionTHRILL1.56
Quality AwarenessPREMIUM1.37
Social Media UsageJOY1.24
Early Adopter MentalityPOWER1.07
IndividualismJOY0.98
Family OrientationCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for NOS Energy Drink
CountryShare
United States73.0%
India4.8%
Canada4.6%

See NOS Energy Drink audiences in other countries

More Energy drink audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for NOS Energy Drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.