Rascasse Audience Intelligence

NOS Energy Drink Target Market in United States

A data profile of the people who buy, follow and care about NOS Energy Drink in United States — modelled from more than twelve digital signal sources. NOS Energy Drink has an estimated audience of 466,691 people in United States.

#5among Energy drink in United States#3921among Brand in United States#2033in Food & Beverages

NOS Energy Drink fans in United States are concentrated in California, with strong brand affinity for 5-hour Energy.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 5-hour Energy, ECS Tuning, Pokémon, with strongest over-indexing on 5-hour Energy (59.97× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NOS Energy Drink fan in United States shows strong Quality Awareness tendencies and a notable affinity for 5-hour Energy.

Category: Food & Beverages · Type: Brand · Subtype: Energy drink

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NOS Energy Drink profile in United States.

Audience size
467K
in United States
Country rank
#38144
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of NOS Energy Drink

Fig. 02

Gender split

Demographic split for NOS Energy Drink audience in United States
MetricValue
Estimated audience size466,691
Fig. 04

Worldwide distribution

73.4%

of the worldwide NOS Energy Drink audience comes from United States.

Worldwide audience distribution share by country for NOS Energy Drink
CountryShare
United States73.4%
India4.8%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NOS Energy Drink audience in United States is strongest.

Fig. 05

Top regions by affinity

NOS Energy Drink customers by region in United States
#RegionReachAffinity×
01Oklahoma~8K1.50×
02Mississippi~5K1.42×
03Alabama~9K1.35×
04Arkansas~5K1.33×
05Alaska~1K1.32×
06Louisiana~7K1.24×
07Kansas~4K1.23×
08Nebraska~3K1.22×
09South Dakota~1K1.21×
10Iowa~4K1.19×
11Kentucky~7K1.17×
12New Mexico~3K1.16×
13Tennessee~10K1.15×
14Utah~5K1.14×
15Indiana~9K1.10×
16West Virginia~2K1.10×
17Texas~40K1.08×
18Idaho~2K1.08×
19North Dakota~1K1.08×
20Oregon~6K1.06×
21Arizona~10K1.05×
22Washington~10K1.05×
23Missouri~8K1.04×
24Nevada~5K1.03×
25Georgia~10K1.00×
26North Carolina~10K0.99×
27Wisconsin~7K0.98×
28South Carolina~7K0.97×
29Ohio~10K0.96×
30Minnesota~6K0.96×
31Montana~1K0.95×
32Wyoming<1K0.95×
33Colorado~7K0.93×
34California~50K0.92×
35Maine~2K0.92×
36Vermont<1K0.90×
37Virginia~10K0.89×
38Michigan~10K0.87×
39New Hampshire~2K0.85×
40Hawaii~2K0.83×
41Rhode Island~1K0.82×
42Pennsylvania~10K0.79×
43Illinois~10K0.77×
44Connecticut~4K0.77×
45Maryland~6K0.76×
46Washington, District of Columbia~1K0.75×
47Florida~20K0.74×
48Massachusetts~6K0.65×
49New Jersey~6K0.55×
50New York~10K0.49×
Fig. 06

Affinity by region

Affinity by region — NOS Energy Drink, United States
0.49×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NOS Energy Drink audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NOS Energy Drink audience
#·InterestCategoryAffinity×
015-hour EnergyFood & Beverages59.97×
02ECS TuningCars & Mobility40.20×
03Mutual insuranceBusiness & Career14.81×
04Northwestern MutualBusiness & Career14.62×
05Keri RussellMovies & TV13.00×
06State Farm InsuranceBusiness & Career12.74×
07Walden UniversityBusiness & Career9.66×
08The ConjuringMovies & TV9.19×
09SunocoCars & Mobility6.78×
10PokémonGames5.72×
11Discount TireShopping5.65×
12Solar energyHome & Garden4.48×
13NASDAQBusiness & Career4.27×
14Financial servicesBusiness & Career3.76×
15Papa John's PizzaFood & Beverages3.54×
16Facebook MessengerInternet & Social Media3.10×
17Game consolesTechnology & Electronics3.00×
18SubwayFood & Beverages2.69×
19GamblingGames2.63×
20Pizza HutFood & Beverages2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NOS Energy Drink audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NOS Energy Drink audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.09×
Convenience OrientationPREMIUM1.97×
PatriotismCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NOS Energy Drink audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.46×
CreativityOPEN0.49×
Healthy LifestyleBALANCE0.58×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for NOS Energy Drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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