NOS Energy Drink Audience in United States
NOS Energy Drink has an estimated audience of 455,920 people in United States. Top brand affinities: ECS Tuning, Lewis Hamilton, Keri Russell, Gala, The Conjuring.
Top brand affinities include ECS Tuning, Lewis Hamilton, Keri Russell, with strongest over-indexing on ECS Tuning (61.47× the country average).
Category: Food & Beverages · Type: Brand · Subtype: Energy drink
Demographics of NOS Energy Drink fans
| Metric | Value |
|---|---|
| Estimated audience size | 455,920 |
Audience persona
The typical NOS Energy Drink fan in United States shows strong Extroversion tendencies and a notable affinity for ECS Tuning.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ECS Tuning | 61.47× | Cars & Mobility |
| Lewis Hamilton | 18.26× | Sports |
| Keri Russell | 21.7× | Movies & TV |
| Gala | 40.35× | News |
| The Conjuring | 8.31× | Movies & TV |
| Discount Tire | 5.42× | Shopping |
| Pokémon | 5.02× | Games |
| Sunoco | 8.24× | Cars & Mobility |
| Kia Sportage | 16.15× | Cars & Mobility |
| 5-hour Energy | 33.77× | Food & Beverages |
| Energy drinks | 6.02× | Food & Beverages |
| Club América | 8.07× | Sports |
| GameStop | 4.39× | Games |
| Call of Duty | 5.46× | Games |
| Safelite AutoGlass | 12.03× | Cars & Mobility |
| Western Union | 5.71× | Business & Career |
| Elizabeth Banks | 9.55× | Movies & TV |
| Mutual insurance | 12.88× | Business & Career |
| Audi R8 | 11.97× | Cars & Mobility |
| Financial services | 2.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.56 |
| Quality Awareness | PREMIUM | 1.37 |
| Social Media Usage | JOY | 1.24 |
| Early Adopter Mentality | POWER | 1.07 |
| Individualism | JOY | 0.98 |
| Family Orientation | CONSERVATISM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 73.0% |
| India | 4.8% |
| Canada | 4.6% |
See NOS Energy Drink audiences in other countries
More Energy drink audiences in United States
- Red Bull (5,697,666)
- Monster Energy (3,368,008)
- Burn (energy drink) (662,472)
- 5-hour Energy (512,911)
- Air Up (371,152)
How to read this data
Audience size is the estimated number of people in United States who actively search for NOS Energy Drink. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.