Rascasse Audience Intelligence

Belvita Target Market in United States

A data profile of the people who buy, follow and care about Belvita in United States — modelled from more than twelve digital signal sources. Belvita has an estimated audience of 421,476 people in United States.

#8among Breakfast in United States#4185among Brand in United States#2134in Food & Beverages

The average Belvita fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belvita profile in United States.

Audience size
421K
in United States
Gender
41.5%♀
58.5% male
Age
41.2
average years
Country rank
#40418
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Belvita

41.5% are female, 58.5% are male, average age 41.2.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Belvita audience in United States
MetricValue
Female41.5%
Male58.5%
Average age41.2
Estimated audience size421,476
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Belvita audience in United States
Age bracketShare%
16-196%
20-2922%
30-3928%
40-4931%
50+13%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Belvita audience comes from United States.

Worldwide audience distribution share by country for Belvita
CountryShare
United States48.8%
United Kingdom13.3%
France7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belvita audience in United States is strongest.

Fig. 05

Top regions by affinity

Belvita customers by region in United States
#RegionReachAffinity×
01Nebraska~3K1.43×
02Maryland~9K1.24×
03Iowa~4K1.24×
04New Jersey~10K1.23×
05Illinois~20K1.22×
06Missouri~8K1.18×
07Texas~40K1.17×
08Virginia~10K1.16×
09Louisiana~6K1.16×
10Kansas~4K1.12×
11Michigan~10K1.10×
12Indiana~8K1.10×
13Minnesota~7K1.10×
14Oklahoma~5K1.10×
15Connecticut~5K1.09×
16South Dakota~1K1.08×
17Pennsylvania~20K1.07×
18North Carolina~10K1.07×
19North Dakota<1K1.07×
20Ohio~10K1.06×
21Georgia~10K1.06×
22Massachusetts~9K1.05×
23Wisconsin~7K1.04×
24Washington, District of Columbia~1K1.03×
25Delaware~1K1.02×
26Tennessee~8K1.01×
27New York~20K1.00×
28Arkansas~3K1.00×
29Florida~30K0.99×
30South Carolina~6K0.99×
31Mississippi~3K0.99×
32California~50K0.98×
33Kentucky~5K0.98×
34Alabama~6K0.96×
35Rhode Island~1K0.95×
36Utah~3K0.93×
37Hawaii~2K0.92×
38Arizona~8K0.91×
39New Hampshire~1K0.90×
40Alaska<1K0.89×
41West Virginia~2K0.88×
42Washington~7K0.87×
43Colorado~6K0.87×
44Maine~1K0.87×
45Vermont<1K0.87×
46Oregon~4K0.84×
47Nevada~3K0.84×
48Montana<1K0.84×
49Idaho~2K0.80×
50New Mexico~2K0.80×
Fig. 06

Affinity by region

Affinity by region — Belvita, United States
0.80×1.00×1.43×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Belvita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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