Rascasse Audience Intelligence

Cheerios Target Market in United States

A data profile of the people who buy, follow and care about Cheerios in United States — modelled from more than twelve digital signal sources. Cheerios has an estimated audience of 1,837,233 people in United States.

#3among Breakfast in United States#1559among Brand in United States#921in Food & Beverages

The average Cheerios fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dollar General, Panda Express, The UPS Store, with strongest over-indexing on Dollar General (2.4× the country average).

Demographically, the Cheerios audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheerios fan in United States is more female, around 45.9 years old, with strong Community Orientation tendencies and a notable affinity for Dollar General.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheerios profile in United States.

Audience size
1.8M
in United States
Gender
75.7%♀
24.3% male
Age
45.9
average years
Country rank
#15227
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cheerios

75.7% are female, 24.3% are male, average age 45.9.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Cheerios audience in United States
MetricValue
Female75.7%
Male24.3%
Average age45.9
Estimated audience size1,837,233
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Cheerios audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4920%
50+40%
Fig. 04

Worldwide distribution

65.5%

of the worldwide Cheerios audience comes from United States.

Worldwide audience distribution share by country for Cheerios
CountryShare
United States65.5%
Canada5.8%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheerios audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheerios customers by region in United States
#RegionReachAffinity×
01New York~100K1.22×
02New Jersey~60K1.19×
03Massachusetts~40K1.17×
04Maryland~40K1.16×
05Virginia~50K1.14×
06Alabama~30K1.13×
07Pennsylvania~70K1.10×
08Minnesota~30K1.09×
09Connecticut~20K1.09×
10Illinois~70K1.08×
11California~200K1.07×
12Arizona~40K1.07×
13Nebraska~10K1.07×
14Rhode Island~6K1.07×
15Wisconsin~30K1.06×
16Iowa~20K1.06×
17Texas~200K1.05×
18North Carolina~60K1.05×
19Georgia~60K1.04×
20Michigan~50K1.04×
21Delaware~5K1.04×
22Louisiana~20K1.03×
23North Dakota~4K1.03×
24Indiana~30K1.02×
25Arkansas~20K1.02×
26New Hampshire~7K1.02×
27Kentucky~20K1.01×
28Alaska~4K1.01×
29Mississippi~10K1.00×
30Kansas~10K1.00×
31South Dakota~4K1.00×
32Ohio~60K0.99×
33Washington~40K0.99×
34West Virginia~8K0.99×
35Oregon~20K0.98×
36Oklahoma~20K0.97×
37Maine~6K0.97×
38Florida~100K0.96×
39Tennessee~30K0.95×
40Missouri~30K0.95×
41South Carolina~30K0.93×
42Vermont~3K0.93×
43Utah~10K0.92×
44Hawaii~7K0.90×
45Nevada~20K0.89×
46Idaho~8K0.85×
47Washington, District of Columbia~5K0.85×
48Colorado~20K0.83×
49New Mexico~7K0.81×
50Montana~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Cheerios, United States
0.78×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheerios audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheerios audience
#·InterestCategoryAffinity×
01HypermarketShopping4.02×
02Non-alcoholic beverageFood & Beverages3.48×
03Family DollarFashion & Accessoires3.14×
04Microwave ovenHome & Garden2.83×
05Panda ExpressFood & Beverages2.79×
06Britney SpearsMusic & Radio2.61×
07The UPS StoreShopping2.60×
08Dollar GeneralShopping2.40×
09Hardware storeHome & Garden2.34×
10Charitable organizationPolitics & Society2.34×
11PharmacyBusiness & Career2.33×
12Discount storesShopping2.31×
13NostalgiaHome & Garden2.11×
14Real propertyHome & Garden2.07×
15GeneticsKids & Family2.01×
16SupermarketShopping1.93×
17Pizza HutFood & Beverages1.91×
18TraditionPolitics & Society1.87×
19Nonprofit organizationPolitics & Society1.81×
20SubwayFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheerios audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheerios audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.86×
PatriotismCONSERVATISM1.75×
Family OrientationCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheerios audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Design AffinityPREMIUM0.73×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cheerios's target market in United States?

Cheerios's target market in United States covers an estimated 1,837,233 people, concentrated in California and Texas.

02

What is the gender split and age of Cheerios customers?

75.7% of the Cheerios audience are female, 24.3% are male, with an average age of 45.9 years.

03

Which brands do Cheerios fans like most?

Cheerios fans show strongest brand affinity for Dollar General (2.4×), Panda Express (2.79×), and The UPS Store (2.6×) over the country average.

04

Where do Cheerios fans live in United States?

Cheerios fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cheerios fans also like?

Beyond Cheerios itself, the audience over-indexes on Panda Express (2.79×), The UPS Store (2.6×), Hypermarket (4.02×), and Family Dollar (3.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Breakfast audiences in United States

See Cheerios audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheerios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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