Cheerios Audience in United States
Cheerios has an estimated audience of 1,815,528 people in United States. 75.7% are female, 24.3% are male, average age 45.9. Top regions: California, Texas, New York. Top brand affinities: Elsword, Whataburger, Pillow, Birthday Gifts, Jack White.
The average Cheerios fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Whataburger, Pillow, with strongest over-indexing on Elsword (16.88× the country average). Demographically, the Cheerios audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Breakfast
Demographics of Cheerios fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 45.9 |
| Estimated audience size | 1,815,528 |
Audience persona
The typical Cheerios fan in United States is more female, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 221,346 | 1.11× |
| Texas | 167,949 | 1.08× |
| New York | 130,628 | 1.29× |
| Florida | 124,262 | 1.01× |
| Illinois | 69,641 | 1.15× |
| Pennsylvania | 66,256 | 1.08× |
| Georgia | 60,186 | 1.08× |
| North Carolina | 57,861 | 1.06× |
| Ohio | 55,755 | 1× |
| New Jersey | 55,531 | 1.2× |
| Virginia | 51,682 | 1.17× |
| Michigan | 49,916 | 1.05× |
| Arizona | 45,495 | 1.23× |
| Massachusetts | 43,086 | 1.2× |
| Maryland | 37,506 | 1.2× |
| Washington | 37,102 | 1.02× |
| Tennessee | 36,340 | 1× |
| Indiana | 32,729 | 0.99× |
| Alabama | 32,270 | 1.27× |
| Minnesota | 29,298 | 1.13× |
| Wisconsin | 28,901 | 1.06× |
| Missouri | 27,588 | 0.94× |
| South Carolina | 25,380 | 0.93× |
| Colorado | 24,878 | 0.87× |
| Louisiana | 24,022 | 1.03× |
| Kentucky | 22,829 | 1× |
| Oregon | 20,622 | 0.99× |
| Connecticut | 19,519 | 1.07× |
| Oklahoma | 19,285 | 0.96× |
| Nevada | 15,832 | 0.9× |
| Iowa | 15,570 | 1.04× |
| Arkansas | 14,895 | 1× |
| Mississippi | 14,780 | 0.99× |
| Utah | 14,713 | 0.9× |
| Kansas | 13,634 | 0.95× |
| Nebraska | 9,086 | 1× |
| West Virginia | 7,960 | 0.94× |
| Idaho | 7,330 | 0.81× |
| New Hampshire | 7,081 | 0.99× |
| New Mexico | 7,020 | 0.77× |
| Hawaii | 6,848 | 0.88× |
| Maine | 6,155 | 0.95× |
| Rhode Island | 5,985 | 1.04× |
| Washington, District of Columbia | 4,714 | 0.86× |
| Delaware | 4,627 | 0.92× |
| Alaska | 3,972 | 1.02× |
| South Dakota | 3,586 | 0.85× |
| Montana | 3,424 | 0.68× |
| North Dakota | 3,364 | 0.9× |
| Vermont | 2,687 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 16.88× | Games |
| Whataburger | 1.69× | Food & Beverages |
| Pillow | 1.78× | Home & Garden |
| Birthday Gifts | 1.55× | Kids & Family |
| Jack White | 1.58× | Movies & TV |
| American's Got Talent | 2.58× | Movies & TV |
| Hebe | 1.88× | Home & Garden |
| Hattiesburg, Mississippi | 2.84× | Travel & Leisure |
| Kakashi Hatake (Naruto) | 4.77× | Literature |
| WKRN-TV | 1.72× | Movies & TV |
| International University of Business Agriculture and Technology | 2.66× | Business & Career |
| Brunello Cucinelli | 1.89× | Fashion & Accessoires |
| Gaelic football | 1.65× | Sports |
| Picnic | 1.6× | Kids & Family |
| English literature | 1.58× | Literature |
| Solo climbing | 1.56× | Sports |
| Cockpit | 2.11× | Travel & Leisure |
| Sinister (band) | 3.87× | Music & Radio |
| Eli Lilly | 1.52× | Health |
| Software widget | 2.62× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.36 |
| Community Orientation | OPEN | 1.21 |
| Individualism | JOY | 1.18 |
| Convenience Orientation | PREMIUM | 1.17 |
| Price Sensitivity | PREMIUM | 1.14 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.5% |
| Canada | 5.9% |
| United Kingdom | 4.1% |
See Cheerios audiences in other countries
More Breakfast audiences in United States
- Nutella (3,269,389)
- Dave's Killer Bread (855,717)
- Cap'n Crunch (561,984)
- chex mix (492,937)
- Froot Loops (472,032)
Frequently asked questions
How many fans does Cheerios have in United States?
Cheerios has an estimated audience of 1,815,528 people in United States, concentrated in California and Texas.
What is the gender split and age of Cheerios fans?
75.7% of Cheerios fans are female, 24.3% are male, with an average age of 45.9 years.
Which brands do Cheerios fans like most?
Cheerios fans show strongest brand affinity for Elsword (16.88×), Whataburger (1.69×), and Pillow (1.78×) over the country average.
Where do Cheerios fans live in United States?
Cheerios fans in United States are most concentrated in California (reach 221,346), Texas (reach 167,949), and New York (reach 130,628). These three regions account for the largest share of the active audience.
What other brands do Cheerios fans also like?
Beyond Cheerios itself, the audience over-indexes on Whataburger (1.69×), Pillow (1.78×), Birthday Gifts (1.55×), and Jack White (1.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cheerios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.