Cheerios Audience in United States

Cheerios has an estimated audience of 1,815,528 people in United States. 75.7% are female, 24.3% are male, average age 45.9. Top regions: California, Texas, New York. Top brand affinities: Dollar General, Kia Sportage, The UPS Store, Family Dollar, Panda Express.

The average Cheerios fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dollar General, Kia Sportage, The UPS Store, with strongest over-indexing on Dollar General (3.65× the country average). Demographically, the Cheerios audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

Demographics of Cheerios fans

Demographic split for Cheerios audience in United States
MetricValue
Female75.7%
Male24.3%
Average age45.9
Estimated audience size1,815,528

Audience persona

The typical Cheerios fan in United States is more female, around 45.9 years old, with strong Family Orientation tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Cheerios in United States
RegionReachAffinity
California221,3461.11×
Texas167,9491.08×
New York130,6281.29×
Florida124,2621.01×
Illinois69,6411.15×
Pennsylvania66,2561.08×
Georgia60,1861.08×
North Carolina57,8611.06×
Ohio55,7551×
New Jersey55,5311.2×
Virginia51,6821.17×
Michigan49,9161.05×
Arizona45,4951.23×
Massachusetts43,0861.2×
Maryland37,5061.2×
Washington37,1021.02×
Tennessee36,3401×
Indiana32,7290.99×
Alabama32,2701.27×
Minnesota29,2981.13×
Wisconsin28,9011.06×
Missouri27,5880.94×
South Carolina25,3800.93×
Colorado24,8780.87×
Louisiana24,0221.03×
Kentucky22,8291×
Oregon20,6220.99×
Connecticut19,5191.07×
Oklahoma19,2850.96×
Nevada15,8320.9×
Iowa15,5701.04×
Arkansas14,8951×
Mississippi14,7800.99×
Utah14,7130.9×
Kansas13,6340.95×
Nebraska9,0861×
West Virginia7,9600.94×
Idaho7,3300.81×
New Hampshire7,0810.99×
New Mexico7,0200.77×
Hawaii6,8480.88×
Maine6,1550.95×
Rhode Island5,9851.04×
Washington, District of Columbia4,7140.86×
Delaware4,6270.92×
Alaska3,9721.02×
South Dakota3,5860.85×
Montana3,4240.68×
North Dakota3,3640.9×
Vermont2,6870.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheerios audience
BrandAffinityCategory
Dollar General3.65×Shopping
Kia Sportage16.88×Cars & Mobility
The UPS Store3.36×Shopping
Family Dollar4.57×Fashion & Accessoires
Panda Express3.44×Food & Beverages
Real property2.68×Home & Garden
Dentistry2.67×Business & Career
IHOP2.84×Food & Beverages
Texas Roadhouse1.85×Food & Beverages
Party City5.23×Kids & Family
Honda HR-V11.25×Cars & Mobility
Made in USA2.57×Business & Career
Publix2.29×Shopping
Little Caesars2.25×Food & Beverages
Dollar Tree1.67×Shopping
Kroger1.82×Food & Beverages
Applebee's2.83×Food & Beverages
Nostalgia1.94×Home & Garden
J. C. Penney1.88×Shopping
Mattress Firm4.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheerios audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Community OrientationOPEN1.21
IndividualismJOY1.18
Convenience OrientationPREMIUM1.17
Price SensitivityPREMIUM1.14
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Cheerios
CountryShare
United States66.5%
Canada5.9%
United Kingdom4.1%

See Cheerios audiences in other countries

More Breakfast audiences in United States

Frequently asked questions

How many fans does Cheerios have in United States?

Cheerios has an estimated audience of 1,815,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheerios fans?

75.7% of Cheerios fans are female, 24.3% are male, with an average age of 45.9 years.

Which brands do Cheerios fans like most?

Cheerios fans show strongest brand affinity for Dollar General (3.65×), Kia Sportage (16.88×), and The UPS Store (3.36×) over the country average.

Where do Cheerios fans live in United States?

Cheerios fans in United States are most concentrated in California (reach 221,346), Texas (reach 167,949), and New York (reach 130,628). These three regions account for the largest share of the active audience.

What other brands do Cheerios fans also like?

Beyond Cheerios itself, the audience over-indexes on Kia Sportage (16.88×), The UPS Store (3.36×), Family Dollar (4.57×), and Panda Express (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheerios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.