Slow Food Audience in United States

Slow Food logo

Slow Food has an estimated audience of 2,980,080 people in United States. 61.2% are female, 38.8% are male, average age 34.8. Top regions: California, New York, Wisconsin. Top brand affinities: Vegetable juice, Mountain Equipment Co-op, Keen (shoe company), Beauty, Self care.

The average Slow Food fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Wisconsin. Top brand affinities include Vegetable juice, Mountain Equipment Co-op, Keen (shoe company), with strongest over-indexing on Vegetable juice (48.45× the country average). Demographically, the Slow Food audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Slow Food fans

Demographic split for Slow Food audience in United States
MetricValue
Female61.2%
Male38.8%
Average age34.8
Estimated audience size2,980,080

Audience persona

The typical Slow Food fan in United States is more female, around 34.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vegetable juice.

Top regions in United States

Top regions ranked by reach for Slow Food in United States
RegionReachAffinity
California256,8620.78×
New York214,2461.29×
Wisconsin104,9022.34×
Texas94,2660.37×
Florida88,7590.44×
Pennsylvania65,5150.65×
Illinois61,4490.62×
Georgia54,2070.59×
North Carolina53,6740.6×
Massachusetts52,7650.9×
Washington50,6770.85×
Ohio47,6250.52×
Colorado44,7360.95×
Arizona42,6340.7×
Virginia41,6450.57×
Michigan39,6700.51×
New Jersey39,5770.52×
Wyoming38,5958.74×
Oregon37,6821.1×
Tennessee27,1230.45×
Maryland26,4490.52×
South Carolina22,6210.5×
Minnesota21,4970.5×
Missouri19,3120.4×
Indiana18,8910.35×
Connecticut17,3880.58×
Louisiana17,1280.45×
Utah16,9450.63×
Mississippi16,5120.67×
Kentucky16,4710.44×
Arkansas15,8910.65×
Alabama14,8050.36×
Oklahoma14,3460.43×
Hawaii14,0291.1×
Nevada13,6320.47×
West Virginia13,6310.98×
Alaska13,6032.13×
Washington, District of Columbia13,4411.5×
Kansas12,5910.54×
Idaho12,5880.84×
Iowa11,9530.49×
Montana11,8581.43×
South Dakota11,7051.7×
Vermont11,5562.21×
North Dakota11,3961.86×
New Hampshire11,2320.96×
Nebraska10,9980.74×
New Mexico10,9410.73×
Rhode Island10,8461.14×
Maine10,8391.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slow Food audience
BrandAffinityCategory
Vegetable juice48.45×Food & Beverages
Mountain Equipment Co-op81.12×Sports
Keen (shoe company)27.12×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Self care2.92×Health
Shoes1.87×Fashion & Accessoires
Alcoholic beverages1.78×Food & Beverages
Local food2.97×Food & Beverages
Euphoria1.59×Movies & TV
Woman1.55×Kids & Family
Old Navy1.88×Fashion & Accessoires
Hair Extensions2.88×Beauty & Wellness
Whole Foods Market1.85×Shopping
Self-love2.38×Health
South Korea3.06×Travel & Leisure
Indoor climbing9.95×Sports
Organic farming2.48×Food & Beverages
Men's clothing1.81×Fashion & Accessoires
Wine tasting3.08×Food & Beverages
Dog walking2.21×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slow Food audience
TraitClusterScore
Healthy LifestyleBALANCE2.69
LGBTQ+ IdentityOPEN2.38
Luxury OrientationPREMIUM1.92
Design AffinityPREMIUM1.88
Risk AppetiteTHRILL1.78
Pet OwnershipJOY1.76

Worldwide distribution

Worldwide audience distribution share by country for Slow Food
CountryShare
Italy27.7%
Japan16.0%
United States14.2%

See Slow Food audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Slow Food have in United States?

Slow Food has an estimated audience of 2,980,080 people in United States, concentrated in California and New York.

What is the gender split and age of Slow Food fans?

61.2% of Slow Food fans are female, 38.8% are male, with an average age of 34.8 years.

Which brands do Slow Food fans like most?

Slow Food fans show strongest brand affinity for Vegetable juice (48.45×), Mountain Equipment Co-op (81.12×), and Keen (shoe company) (27.12×) over the country average.

Where do Slow Food fans live in United States?

Slow Food fans in United States are most concentrated in California (reach 256,862), New York (reach 214,246), and Wisconsin (reach 104,902). These three regions account for the largest share of the active audience.

What other brands do Slow Food fans also like?

Beyond Slow Food itself, the audience over-indexes on Mountain Equipment Co-op (81.12×), Keen (shoe company) (27.12×), Beauty (1.75×), and Self care (2.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slow Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.