Rascasse Audience Intelligence

Slow Food Audience in United States

A data profile of the people who buy, follow and care about Slow Food in United States — modelled from more than twelve digital signal sources. Slow Food has an estimated audience of 2,980,080 people in United States.

#5136among Topic in United States#649in Food & Beverages

The average Slow Food fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Vegetable juice, Mountain Equipment Co-op, Keen (shoe company), with strongest over-indexing on Vegetable juice (48.45× the country average).

Demographically, the Slow Food audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slow Food fan in United States is more female, around 34.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vegetable juice.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slow Food profile in United States.

Audience size
3M
in United States
Gender
61.2%♀
38.8% male
Age
34.8
average years
Country rank
#10370
Topic in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slow Food fans

61.2% are female, 38.8% are male, average age 34.8.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Slow Food audience in United States
MetricValue
Female61.2%
Male38.8%
Average age34.8
Estimated audience size2,980,080
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Slow Food audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Slow Food audience comes from United States.

Worldwide audience distribution share by country for Slow Food
CountryShare
Italy27.7%
Japan16.0%
United States14.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slow Food audience in United States is strongest.

Fig. 05

Top regions by affinity

Slow Food fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K4.37×
02Wisconsin~90K1.98×
03Alaska~8K1.28×
04New York~200K1.12×
05North Dakota~7K1.12×
06Washington, District of Columbia~10K1.11×
07Montana~9K1.09×
08South Dakota~7K1.07×
09Nebraska~20K1.04×
10Delaware~9K1.04×
11Rhode Island~10K1.03×
12Hawaii~10K1.02×
13Colorado~50K1.01×
14Maine~10K1.01×
15New Hampshire~10K1.00×
16Oregon~30K0.99×
17West Virginia~10K0.99×
18Idaho~10K0.98×
19New Mexico~10K0.95×
20Mississippi~20K0.94×
21Arkansas~20K0.93×
22Utah~20K0.92×
23Massachusetts~50K0.91×
24Kansas~20K0.91×
25Washington~50K0.90×
26Iowa~20K0.90×
27Oklahoma~30K0.89×
28Connecticut~30K0.89×
29Louisiana~30K0.88×
30Kentucky~30K0.88×
31Nevada~30K0.88×
32Alabama~40K0.87×
33Missouri~40K0.85×
34South Carolina~40K0.85×
35Arizona~50K0.83×
36Minnesota~40K0.83×
37California~300K0.82×
38Tennessee~50K0.82×
39Indiana~40K0.82×
40Maryland~40K0.82×
41Georgia~70K0.81×
42North Carolina~70K0.79×
43Virginia~60K0.78×
44Illinois~80K0.77×
45Michigan~60K0.77×
46New Jersey~60K0.77×
47Pennsylvania~80K0.76×
48Ohio~70K0.76×
49Texas~200K0.74×
50Florida~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Slow Food, United States
0.63×1.00×4.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slow Food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slow Food audience
#·InterestCategoryAffinity×
01Mountain Equipment Co-opSports81.12×
02Vegetable juiceFood & Beverages48.45×
03Keen (shoe company)Fashion & Accessoires27.12×
04Indoor climbingSports9.95×
05Wine tastingFood & Beverages3.08×
06South KoreaTravel & Leisure3.06×
07Local foodFood & Beverages2.97×
08Self careHealth2.92×
09Hair ExtensionsBeauty & Wellness2.88×
10Organic farmingFood & Beverages2.48×
11Self-loveHealth2.38×
12Dog walkingPets & Animals2.21×
13Old NavyFashion & Accessoires1.88×
14ShoesFashion & Accessoires1.87×
15Whole Foods MarketShopping1.85×
16Trader Joe'sShopping1.83×
17Men's clothingFashion & Accessoires1.81×
18Alcoholic beveragesFood & Beverages1.78×
19BeautyBeauty & Wellness1.75×
20WomanKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slow Food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slow Food audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE7.84×
Design AffinityPREMIUM2.00×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slow Food audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.43×
Need for SecurityCONSERVATISM0.54×
Price SensitivityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slow Food have in United States?

Slow Food has an estimated audience of 2,980,080 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Slow Food fans?

61.2% of Slow Food fans are female, 38.8% are male, with an average age of 34.8 years.

03

Which brands do Slow Food fans like most?

Slow Food fans show strongest brand affinity for Vegetable juice (48.45×), Mountain Equipment Co-op (81.12×), and Keen (shoe company) (27.12×) over the country average.

04

Where do Slow Food fans live in United States?

Slow Food fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Slow Food fans also like?

Beyond Slow Food itself, the audience over-indexes on Mountain Equipment Co-op (81.12×), Keen (shoe company) (27.12×), Beauty (1.75×), and Self care (2.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Slow Food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slow Food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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