Mountain Equipment Co-op Audience in United States

Mountain Equipment Co-op logo

Mountain Equipment Co-op has an estimated audience of 311,014 people in United States. 45.0% are female, 55.0% are male, average age 37.4. Top regions: Mississippi, Michigan, California. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, Product design.

The average Mountain Equipment Co-op fan in United States is 37.4 years old, balanced, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Michigan, California. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mountain Equipment Co-op audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Mountain Equipment Co-op fans

Demographic split for Mountain Equipment Co-op audience in United States
MetricValue
Female45.0%
Male55.0%
Average age37.4
Estimated audience size311,014

Audience persona

The typical Mountain Equipment Co-op fan in United States is balanced, around 37.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mountain Equipment Co-op in United States
RegionReachAffinity
Mississippi42,94916.76×
Michigan23,6092.9×
California21,9950.64×
Florida15,8030.75×
Texas13,6010.51×
New York11,4180.66×
Illinois9,3800.91×
North Carolina9,0230.96×
Washington5,5980.9×
Missouri5,5901.11×
Georgia5,4670.57×
Pennsylvania5,2120.5×
Indiana5,1610.91×
Ohio5,0440.53×
Virginia4,9170.65×
Arizona4,0980.65×
Wisconsin3,8260.82×
New Jersey3,8070.48×
Tennessee3,6890.59×
Oregon3,4450.97×
Massachusetts3,3260.54×
Colorado3,1810.65×
Maryland2,6540.5×
West Virginia2,6521.83×
Alabama2,3270.54×
Louisiana2,2960.57×
South Carolina2,2880.49×
Minnesota2,2690.51×
Nevada1,8690.62×
Kentucky1,6320.42×
Utah1,6240.58×
Arkansas1,5370.6×
Oklahoma1,5180.44×
Connecticut1,3600.44×
Iowa1,2280.48×
Kansas1,1310.46×
Idaho9420.6×
New Mexico9320.6×
Washington, District of Columbia8940.96×
Hawaii8940.67×
Montana8510.99×
Maine6600.59×
Nebraska6240.4×
New Hampshire5800.47×
Rhode Island3920.4×
Alaska3650.55×
North Dakota3650.57×
Vermont3470.64×
Delaware3160.37×
South Dakota2600.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mountain Equipment Co-op audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Lulu 黃路梓茵3.37×Movies & TV
Product design2.22×Business & Career
The Historian16.48×Literature
Bruce Fairbairn85×Music & Radio
Mothercare2.94×Kids & Family
Israel1.88×Travel & Leisure
Kansas2.24×Travel & Leisure
Embroidery Library12.98×Home & Garden
Home equity1.52×Home & Garden
Eurail16.57×Cars & Mobility
Ivonne Montero17.99×Movies & TV
Cherish (group)8.01×Music & Radio
Regional styles of Mexican music2.09×Music & Radio
Apostrophe18.58×Literature
JDSU2.17×Business & Career
Oliver Platt5.49×Movies & TV
Hipster6×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mountain Equipment Co-op audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Risk AppetiteTHRILL2.09
Healthy LifestyleBALANCE1.97
SustainabilityBALANCE1.65
Sports ActivityPOWER1.63
IndulgenceJOY1.61

Worldwide distribution

Worldwide audience distribution share by country for Mountain Equipment Co-op
CountryShare
Canada40.8%
Brazil30.8%
United States6.4%

See Mountain Equipment Co-op audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Mountain Equipment Co-op have in United States?

Mountain Equipment Co-op has an estimated audience of 311,014 people in United States, concentrated in Mississippi and Michigan.

What is the gender split and age of Mountain Equipment Co-op fans?

45.0% of Mountain Equipment Co-op fans are female, 55.0% are male, with an average age of 37.4 years.

Which brands do Mountain Equipment Co-op fans like most?

Mountain Equipment Co-op fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Mountain Equipment Co-op fans live in United States?

Mountain Equipment Co-op fans in United States are most concentrated in Mississippi (reach 42,949), Michigan (reach 23,609), and California (reach 21,995). These three regions account for the largest share of the active audience.

What other brands do Mountain Equipment Co-op fans also like?

Beyond Mountain Equipment Co-op itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Lulu 黃路梓茵 (3.37×), and Product design (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mountain Equipment Co-op. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.