Hazmat Audience in United States
Hazmat has an estimated audience of 366,166 people in United States. 31.9% are female, 68.1% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Nebraska Cornhuskers football, La Opinión, Historic site, Superior Hiking Trail.
The average Hazmat fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Nebraska Cornhuskers football, La Opinión, with strongest over-indexing on Alaska (2.17× the country average). Demographically, the Hazmat audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: NGO / Political Party
Demographics of Hazmat fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 41.0 |
| Estimated audience size | 366,166 |
Audience persona
The typical Hazmat fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,818 | 1.39× |
| Texas | 41,987 | 1.33× |
| Florida | 28,602 | 1.15× |
| New York | 21,579 | 1.05× |
| Illinois | 13,823 | 1.13× |
| Georgia | 12,793 | 1.13× |
| Pennsylvania | 12,244 | 0.99× |
| Ohio | 11,636 | 1.03× |
| North Carolina | 11,566 | 1.05× |
| Virginia | 11,378 | 1.28× |
| New Jersey | 11,329 | 1.22× |
| Maryland | 10,932 | 1.74× |
| Washington | 9,812 | 1.34× |
| Arizona | 8,728 | 1.17× |
| Michigan | 8,309 | 0.87× |
| Tennessee | 7,082 | 0.96× |
| Massachusetts | 6,443 | 0.89× |
| Indiana | 6,177 | 0.92× |
| Kentucky | 5,492 | 1.2× |
| Colorado | 5,485 | 0.95× |
| Missouri | 5,452 | 0.92× |
| Louisiana | 5,450 | 1.15× |
| Minnesota | 5,325 | 1.02× |
| Alabama | 5,286 | 1.03× |
| South Carolina | 5,101 | 0.93× |
| Wisconsin | 4,274 | 0.78× |
| Oregon | 4,104 | 0.98× |
| Oklahoma | 3,950 | 0.97× |
| Nevada | 3,489 | 0.99× |
| Utah | 3,126 | 0.95× |
| Connecticut | 3,097 | 0.84× |
| Arkansas | 3,074 | 1.02× |
| Mississippi | 3,055 | 1.01× |
| Kansas | 2,905 | 1.01× |
| Iowa | 2,438 | 0.81× |
| Hawaii | 1,903 | 1.21× |
| Nebraska | 1,888 | 1.03× |
| New Mexico | 1,573 | 0.86× |
| Washington, District of Columbia | 1,524 | 1.39× |
| Idaho | 1,403 | 0.76× |
| West Virginia | 1,185 | 0.7× |
| New Hampshire | 1,052 | 0.73× |
| Alaska | 955 | 1.22× |
| Rhode Island | 943 | 0.81× |
| Delaware | 888 | 0.88× |
| Maine | 834 | 0.64× |
| Montana | 661 | 0.65× |
| North Dakota | 661 | 0.88× |
| South Dakota | 561 | 0.66× |
| Vermont | 416 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.17× | Travel & Leisure |
| Nebraska Cornhuskers football | 3.87× | Sports |
| La Opinión | 7.58× | News |
| Historic site | 4.31× | Arts & Culture |
| Superior Hiking Trail | 14.49× | Travel & Leisure |
| Nationality | 2× | Politics & Society |
| Minnesota | 1.62× | Travel & Leisure |
| ABC TV | 9.92× | Movies & TV |
| Pillow | 1.93× | Home & Garden |
| Iyanla Vanzant | 12.72× | Business & Career |
| Nebraska | 2.35× | Travel & Leisure |
| Eden Lake | 7.01× | Movies & TV |
| Litter box | 1.7× | Pets & Animals |
| Keith Stanfield | 5.17× | Movies & TV |
| JDSU | 2.17× | Business & Career |
| Academy Award for Best Original Score | 11.86× | Movies & TV |
| Google Analytics | 3.19× | Internet & Social Media |
| Noodle (Gorillaz) | 2.29× | Music & Radio |
| N1 road (South Africa) | 2.49× | Travel & Leisure |
| Hog Hunting | 2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 9.26 |
| Risk Appetite | THRILL | 2.51 |
| Family Orientation | CONSERVATISM | 1.77 |
| Need for Security | CONSERVATISM | 1.7 |
| Career Orientation | POWER | 1.53 |
| Individualism | JOY | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.0% |
| Indonesia | 4.3% |
| United Kingdom | 4.0% |
See Hazmat audiences in other countries
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Frequently asked questions
How many fans does Hazmat have in United States?
Hazmat has an estimated audience of 366,166 people in United States, concentrated in California and Texas.
What is the gender split and age of Hazmat fans?
31.9% of Hazmat fans are female, 68.1% are male, with an average age of 41.0 years.
Which brands do Hazmat fans like most?
Hazmat fans show strongest brand affinity for Alaska (2.17×), Nebraska Cornhuskers football (3.87×), and La Opinión (7.58×) over the country average.
Where do Hazmat fans live in United States?
Hazmat fans in United States are most concentrated in California (reach 55,818), Texas (reach 41,987), and Florida (reach 28,602). These three regions account for the largest share of the active audience.
What other brands do Hazmat fans also like?
Beyond Hazmat itself, the audience over-indexes on Nebraska Cornhuskers football (3.87×), La Opinión (7.58×), Historic site (4.31×), and Superior Hiking Trail (14.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hazmat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.