Hazmat Audience in United States

Hazmat has an estimated audience of 366,166 people in United States. 31.9% are female, 68.1% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: ECS Tuning, BMW M1, Brain teaser, Brain fitness, Public security.

The average Hazmat fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include ECS Tuning, BMW M1, Brain teaser, with strongest over-indexing on ECS Tuning (180.46× the country average). Demographically, the Hazmat audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: NGO / Political Party

Demographics of Hazmat fans

Demographic split for Hazmat audience in United States
MetricValue
Female31.9%
Male68.1%
Average age41.0
Estimated audience size366,166

Audience persona

The typical Hazmat fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for ECS Tuning.

Top regions in United States

Top regions ranked by reach for Hazmat in United States
RegionReachAffinity
California55,8181.39×
Texas41,9871.33×
Florida28,6021.15×
New York21,5791.05×
Illinois13,8231.13×
Georgia12,7931.13×
Pennsylvania12,2440.99×
Ohio11,6361.03×
North Carolina11,5661.05×
Virginia11,3781.28×
New Jersey11,3291.22×
Maryland10,9321.74×
Washington9,8121.34×
Arizona8,7281.17×
Michigan8,3090.87×
Tennessee7,0820.96×
Massachusetts6,4430.89×
Indiana6,1770.92×
Kentucky5,4921.2×
Colorado5,4850.95×
Missouri5,4520.92×
Louisiana5,4501.15×
Minnesota5,3251.02×
Alabama5,2861.03×
South Carolina5,1010.93×
Wisconsin4,2740.78×
Oregon4,1040.98×
Oklahoma3,9500.97×
Nevada3,4890.99×
Utah3,1260.95×
Connecticut3,0970.84×
Arkansas3,0741.02×
Mississippi3,0551.01×
Kansas2,9051.01×
Iowa2,4380.81×
Hawaii1,9031.21×
Nebraska1,8881.03×
New Mexico1,5730.86×
Washington, District of Columbia1,5241.39×
Idaho1,4030.76×
West Virginia1,1850.7×
New Hampshire1,0520.73×
Alaska9551.22×
Rhode Island9430.81×
Delaware8880.88×
Maine8340.64×
Montana6610.65×
North Dakota6610.88×
South Dakota5610.66×
Vermont4160.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hazmat audience
BrandAffinityCategory
ECS Tuning180.46×Cars & Mobility
BMW M1163.38×Cars & Mobility
Brain teaser25.68×Business & Career
Brain fitness28.83×Health
Public security9.74×Politics & Society
Indianapolis Motor Speedway13.26×Sports
Planet Fitness3.48×Sports
Day trading10.49×Business & Career
Horoscope8.17×Health
Volunteer fire department11.39×Health
Diaper bag5.14×Kids & Family
5-hour Energy33.77×Food & Beverages
Critical illness insurance13.76×Business & Career
Max Verstappen8.76×Sports
Blended whiskey8.43×Food & Beverages
Fox News Channel1.96×Movies & TV
Property insurance11.47×Home & Garden
AutoZone2.5×Cars & Mobility
Golf Channel3.71×Sports
Home inspection11.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hazmat audience
TraitClusterScore
PatriotismCONSERVATISM9.26
Risk AppetiteTHRILL2.51
Family OrientationCONSERVATISM1.77
Need for SecurityCONSERVATISM1.7
Career OrientationPOWER1.53
IndividualismJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Hazmat
CountryShare
United States56.0%
Indonesia4.3%
United Kingdom4.0%

See Hazmat audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hazmat have in United States?

Hazmat has an estimated audience of 366,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Hazmat fans?

31.9% of Hazmat fans are female, 68.1% are male, with an average age of 41.0 years.

Which brands do Hazmat fans like most?

Hazmat fans show strongest brand affinity for ECS Tuning (180.46×), BMW M1 (163.38×), and Brain teaser (25.68×) over the country average.

Where do Hazmat fans live in United States?

Hazmat fans in United States are most concentrated in California (reach 55,818), Texas (reach 41,987), and Florida (reach 28,602). These three regions account for the largest share of the active audience.

What other brands do Hazmat fans also like?

Beyond Hazmat itself, the audience over-indexes on BMW M1 (163.38×), Brain teaser (25.68×), Brain fitness (28.83×), and Public security (9.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hazmat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.