Rascasse Audience Intelligence

Hazmat Audience in United States

A data profile of the people who buy, follow and care about Hazmat in United States — modelled from more than twelve digital signal sources. Hazmat has an estimated audience of 371,358 people in United States.

#567among NGO / Political Party in United States#7925in Movies & TV

The average Hazmat fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ECS Tuning, BMW M1, Brain teaser, with strongest over-indexing on ECS Tuning (415.22× the country average).

Demographically, the Hazmat audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hazmat fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for ECS Tuning.

Category: Movies & TV · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hazmat profile in United States.

Audience size
371K
in United States
Gender
31.9%♀
68.1% male
Age
41.0
average years
Country rank
#43248
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hazmat fans

31.9% are female, 68.1% are male, average age 41.0.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Hazmat audience in United States
MetricValue
Female31.9%
Male68.1%
Average age41.0
Estimated audience size371,358
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Hazmat audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Hazmat audience comes from United States.

Worldwide audience distribution share by country for Hazmat
CountryShare
United States53.4%
Canada4.3%
Indonesia4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hazmat audience in United States is strongest.

Fig. 05

Top regions by affinity

Hazmat fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~10K1.54×
02California~60K1.41×
03Texas~40K1.31×
04Washington, District of Columbia~1K1.25×
05Washington~9K1.24×
06Virginia~10K1.23×
07Alaska<1K1.20×
08Louisiana~6K1.18×
09Hawaii~2K1.18×
10New Mexico~2K1.14×
11New Jersey~10K1.12×
12Arizona~8K1.12×
13Kentucky~5K1.12×
14Georgia~10K1.11×
15Florida~30K1.07×
16Illinois~10K1.05×
17North Carolina~10K1.04×
18Mississippi~3K1.04×
19Kansas~3K1.04×
20Arkansas~3K1.01×
21New York~20K1.00×
22Oklahoma~4K1.00×
23Nevada~4K1.00×
24Alabama~5K0.99×
25Nebraska~2K0.98×
26Ohio~10K0.97×
27Tennessee~7K0.96×
28South Carolina~5K0.96×
29Minnesota~5K0.96×
30North Dakota<1K0.96×
31Indiana~6K0.95×
32Colorado~6K0.95×
33Oregon~4K0.95×
34Utah~3K0.95×
35Pennsylvania~10K0.94×
36Delaware<1K0.94×
37Missouri~5K0.90×
38Connecticut~3K0.90×
39Rhode Island~1K0.90×
40South Dakota<1K0.90×
41Iowa~3K0.89×
42Massachusetts~6K0.88×
43Vermont<1K0.88×
44Wisconsin~5K0.86×
45Idaho~2K0.85×
46West Virginia~1K0.85×
47Montana<1K0.84×
48Michigan~8K0.83×
49New Hampshire~1K0.83×
50Maine~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Hazmat, United States
0.79×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hazmat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hazmat audience
#·InterestCategoryAffinity×
01ECS TuningCars & Mobility415.22×
02BMW M1Cars & Mobility208.80×
035-hour EnergyFood & Beverages44.01×
04Brain fitnessHealth23.04×
05KT TAPEHealth20.00×
06Brain teaserBusiness & Career19.75×
07Public securityPolitics & Society12.79×
08Max VerstappenSports11.00×
09Berlin WallTravel & Leisure8.36×
10CarcareCars & Mobility7.10×
11MotorboatCars & Mobility6.92×
12Weather forecastingHome & Garden6.35×
13Driver's licenseCars & Mobility5.61×
14Solar energyHome & Garden5.30×
15Renewable energyBusiness & Career4.91×
16FedExBusiness & Career4.53×
17Sustainable energyHome & Garden4.46×
18Rail transportTravel & Leisure4.05×
19Mortgage loansBusiness & Career2.99×
20Planet FitnessSports2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hazmat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hazmat audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM14.34×
Convenience OrientationPREMIUM2.25×
Family OrientationCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hazmat audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.53×
MindfulnessBALANCE0.62×
Healthy LifestyleBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hazmat have in United States?

Hazmat has an estimated audience of 371,358 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hazmat fans?

31.9% of Hazmat fans are female, 68.1% are male, with an average age of 41.0 years.

03

Which brands do Hazmat fans like most?

Hazmat fans show strongest brand affinity for ECS Tuning (415.22×), BMW M1 (208.8×), and Brain teaser (19.75×) over the country average.

04

Where do Hazmat fans live in United States?

Hazmat fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hazmat fans also like?

Beyond Hazmat itself, the audience over-indexes on BMW M1 (208.8×), Brain teaser (19.75×), Public security (12.79×), and Brain fitness (23.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Hazmat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hazmat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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