Rascasse Audience Intelligence

Wonderful Pistachios Target Market in United States

A data profile of the people who buy, follow and care about Wonderful Pistachios in United States — modelled from more than twelve digital signal sources. Wonderful Pistachios has an estimated audience of 278,388 people in United States.

#5214among Brand in United States#2575in Food & Beverages

The average Wonderful Pistachios fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Yandex, Trader Joe's, 5-hour Energy, with strongest over-indexing on Yandex (122.64× the country average).

Demographically, the Wonderful Pistachios audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wonderful Pistachios fan in United States is more male, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Yandex.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wonderful Pistachios profile in United States.

Audience size
278K
in United States
Gender
39.3%♀
60.7% male
Age
40.5
average years
Country rank
#50208
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wonderful Pistachios

39.3% are female, 60.7% are male, average age 40.5.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Wonderful Pistachios audience in United States
MetricValue
Female39.3%
Male60.7%
Average age40.5
Estimated audience size278,388
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Wonderful Pistachios audience in United States
Age bracketShare%
16-197%
20-2928%
30-3924%
40-4924%
50+17%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Wonderful Pistachios audience comes from United States.

Worldwide audience distribution share by country for Wonderful Pistachios
CountryShare
United States74.6%
Canada3.4%
Italy2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wonderful Pistachios audience in United States is strongest.

Fig. 05

Top regions by affinity

Wonderful Pistachios customers by region in United States
#RegionReachAffinity×
01California~80K2.52×
02New York~20K1.29×
03Massachusetts~7K1.29×
04New Jersey~8K1.22×
05Connecticut~3K1.18×
06Oregon~4K1.15×
07Michigan~8K1.14×
08Illinois~10K1.13×
09New Hampshire~1K1.11×
10Pennsylvania~10K1.10×
11Colorado~5K1.08×
12Washington~6K1.07×
13Washington, District of Columbia<1K1.06×
14Nevada~3K1.05×
15New Mexico~1K1.05×
16Rhode Island<1K1.04×
17Minnesota~4K1.03×
18Maryland~5K1.02×
19Wisconsin~4K1.01×
20Utah~2K1.00×
21Virginia~7K0.99×
22Idaho~1K0.99×
23Vermont<1K0.99×
24Arizona~5K0.98×
25Maine<1K0.98×
26Delaware<1K0.97×
27Ohio~8K0.96×
28Hawaii~1K0.96×
29North Dakota<1K0.96×
30Montana<1K0.95×
31Florida~20K0.94×
32Kansas~2K0.94×
33Nebraska~1K0.94×
34Alaska<1K0.94×
35Georgia~8K0.93×
36South Dakota<1K0.93×
37Texas~20K0.92×
38North Carolina~8K0.92×
39Indiana~5K0.91×
40Iowa~2K0.91×
41Missouri~4K0.90×
42Arkansas~2K0.90×
43West Virginia~1K0.89×
44Tennessee~5K0.88×
45South Carolina~4K0.88×
46Louisiana~3K0.88×
47Oklahoma~3K0.87×
48Kentucky~3K0.86×
49Mississippi~2K0.81×
50Alabama~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Wonderful Pistachios, United States
0.79×1.00×2.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wonderful Pistachios audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wonderful Pistachios audience
#·InterestCategoryAffinity×
01YandexTechnology & Electronics122.64×
025-hour EnergyFood & Beverages73.75×
03Eli ManningSports20.92×
04Peyton ManningSports17.77×
05Milk substituteFood & Beverages16.95×
06CanvaTechnology & Electronics10.36×
07SheetzCars & Mobility9.10×
08Staples (Canada)Business & Career7.73×
09Trader Joe'sShopping7.68×
10Google VoiceTechnology & Electronics7.47×
11LotteryGames6.77×
12StubHubTravel & Leisure6.27×
13FedExBusiness & Career5.93×
14QVCMovies & TV5.64×
15Pizza HutFood & Beverages4.69×
16Renewable energyBusiness & Career4.53×
17Discount storesShopping4.30×
18SubwayFood & Beverages4.08×
19Domino's PizzaFood & Beverages3.15×
20Planet FitnessSports2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wonderful Pistachios audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wonderful Pistachios audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.00×
Family OrientationCONSERVATISM2.10×
Price SensitivityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wonderful Pistachios audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Healthy LifestyleBALANCE0.74×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wonderful Pistachios's target market in United States?

Wonderful Pistachios's target market in United States covers an estimated 278,388 people, concentrated in California and Texas.

02

What is the gender split and age of Wonderful Pistachios customers?

39.3% of the Wonderful Pistachios audience are female, 60.7% are male, with an average age of 40.5 years.

03

Which brands do Wonderful Pistachios fans like most?

Wonderful Pistachios fans show strongest brand affinity for Yandex (122.64×), Trader Joe's (7.68×), and 5-hour Energy (73.75×) over the country average.

04

Where do Wonderful Pistachios fans live in United States?

Wonderful Pistachios fans in United States are most concentrated in California (reach ~80K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Wonderful Pistachios fans also like?

Beyond Wonderful Pistachios itself, the audience over-indexes on Trader Joe's (7.68×), 5-hour Energy (73.75×), Staples (Canada) (7.73×), and Pizza Hut (4.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Wonderful Pistachios audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wonderful Pistachios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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