Wonderful Pistachios Audience in United States

Wonderful Pistachios has an estimated audience of 271,900 people in United States. 39.3% are female, 60.7% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: Yandex, Sheetz, Staples (Canada), Canva, Planet Fitness.

The average Wonderful Pistachios fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yandex, Sheetz, Staples (Canada), with strongest over-indexing on Yandex (208.78× the country average). Demographically, the Wonderful Pistachios audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Airport

Demographics of Wonderful Pistachios fans

Demographic split for Wonderful Pistachios audience in United States
MetricValue
Female39.3%
Male60.7%
Average age40.5
Estimated audience size271,900

Audience persona

The typical Wonderful Pistachios fan in United States is more male, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Yandex.

Top regions in United States

Top regions ranked by reach for Wonderful Pistachios in United States
RegionReachAffinity
California74,1112.48×
Texas22,3500.96×
New York20,4491.35×
Florida17,3090.94×
Illinois10,8441.2×
Pennsylvania10,2131.12×
New Jersey8,8151.27×
Michigan8,7431.23×
Georgia8,1220.97×
Ohio8,0810.96×
North Carolina7,5220.92×
Massachusetts7,1731.34×
Virginia6,9301.05×
Washington6,2301.14×
Arizona5,1550.93×
Maryland4,8541.04×
Tennessee4,8190.88×
Colorado4,7811.12×
Indiana4,6220.93×
Wisconsin4,1291.01×
Minnesota4,0971.05×
Missouri3,9750.91×
Oregon3,6961.19×
Connecticut3,5271.29×
South Carolina3,3740.82×
Kentucky2,8590.84×
Louisiana2,8570.81×
Nevada2,7781.06×
Alabama2,4650.65×
Utah2,4551.01×
Oklahoma2,4510.81×
Iowa1,9850.89×
Arkansas1,8100.81×
Kansas1,7730.83×
New Mexico1,5751.16×
Mississippi1,4370.64×
New Hampshire1,2621.18×
Idaho1,2350.91×
Nebraska1,2010.88×
Hawaii1,0650.91×
Maine9600.99×
West Virginia9490.75×
Washington, District of Columbia9431.15×
Rhode Island8580.99×
Delaware6450.86×
Montana5820.77×
North Dakota4870.87×
South Dakota4440.71×
Vermont4390.92×
Alaska3870.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wonderful Pistachios audience
BrandAffinityCategory
Yandex208.78×Technology & Electronics
Sheetz14.81×Cars & Mobility
Staples (Canada)7.54×Business & Career
Canva10.75×Technology & Electronics
Planet Fitness4.16×Sports
Hot pot24.59×Food & Beverages
Eli Manning18.32×Sports
StubHub8.5×Travel & Leisure
Milk substitute15.66×Food & Beverages
Diaper bag5.18×Kids & Family
5-hour Energy33.77×Food & Beverages
Pizza Hut3.07×Food & Beverages
Popcorn7.66×Food & Beverages
Summer vacation4.5×Travel & Leisure
Shutterfly6.41×Technology & Electronics
Grammarly10.33×Business & Career
Soy milk20×Food & Beverages
Protein bar6.09×Food & Beverages
Subway2.51×Food & Beverages
Taco Bell2.33×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wonderful Pistachios audience
TraitClusterScore
Convenience OrientationPREMIUM1.87
Family OrientationCONSERVATISM1.52
Design AffinityPREMIUM1.46
Quality AwarenessPREMIUM1.45
Career OrientationPOWER1.42
Price SensitivityPREMIUM1.36

Worldwide distribution

Worldwide audience distribution share by country for Wonderful Pistachios
CountryShare
United States74.2%
Canada3.4%
Italy3.0%

See Wonderful Pistachios audiences in other countries

More Airport audiences in United States

Frequently asked questions

How many fans does Wonderful Pistachios have in United States?

Wonderful Pistachios has an estimated audience of 271,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Wonderful Pistachios fans?

39.3% of Wonderful Pistachios fans are female, 60.7% are male, with an average age of 40.5 years.

Which brands do Wonderful Pistachios fans like most?

Wonderful Pistachios fans show strongest brand affinity for Yandex (208.78×), Sheetz (14.81×), and Staples (Canada) (7.54×) over the country average.

Where do Wonderful Pistachios fans live in United States?

Wonderful Pistachios fans in United States are most concentrated in California (reach 74,111), Texas (reach 22,350), and New York (reach 20,449). These three regions account for the largest share of the active audience.

What other brands do Wonderful Pistachios fans also like?

Beyond Wonderful Pistachios itself, the audience over-indexes on Sheetz (14.81×), Staples (Canada) (7.54×), Canva (10.75×), and Planet Fitness (4.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wonderful Pistachios. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.