chex mix Audience in United States

chex mix logo

chex mix has an estimated audience of 492,937 people in United States. 61.4% are female, 38.6% are male, average age 32.7. Top regions: California, Texas, Florida. Top brand affinities: Customer review, Dollar Tree, verizon, Kohl's, Hair products.

The average chex mix fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Customer review, Dollar Tree, verizon, with strongest over-indexing on Customer review (51.98× the country average). Demographically, the chex mix audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

Demographics of chex mix fans

Demographic split for chex mix audience in United States
MetricValue
Female61.4%
Male38.6%
Average age32.7
Estimated audience size492,937

Audience persona

The typical chex mix fan in United States is more female, around 32.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Customer review.

Top regions in United States

Top regions ranked by reach for chex mix in United States
RegionReachAffinity
California48,4830.89×
Texas46,3101.09×
Florida24,8560.74×
New York19,9740.73×
Illinois16,9751.03×
North Carolina16,7691.13×
Ohio15,7671.04×
Pennsylvania14,7600.89×
Georgia14,2250.94×
Michigan14,1641.1×
Indiana11,7341.3×
Virginia11,4690.96×
Tennessee10,8911.1×
Washington10,8471.1×
Wisconsin9,2691.25×
Missouri8,3991.06×
Arizona8,3820.83×
New Jersey8,3520.67×
Minnesota8,3401.18×
Massachusetts7,8410.81×
South Carolina7,4041×
Alabama6,9711.01×
Kentucky6,6041.07×
Oklahoma6,5481.2×
Colorado6,3960.82×
Maryland6,3090.74×
Iowa6,1931.52×
Oregon5,7811.02×
Louisiana5,5050.87×
Kansas5,1061.31×
Arkansas4,3391.07×
Utah4,0780.92×
Mississippi4,0441×
Connecticut3,8380.78×
Nevada3,6730.77×
Nebraska3,0981.25×
West Virginia2,8381.24×
Idaho2,3120.94×
Hawaii2,2711.07×
Maine2,1241.2×
New Hampshire2,0791.07×
New Mexico1,9170.78×
South Dakota1,6321.43×
Montana1,5031.1×
North Dakota1,2941.28×
Rhode Island1,1800.75×
Delaware1,0110.74×
Washington, District of Columbia9250.62×
Vermont8891.03×
Alaska7500.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for chex mix audience
BrandAffinityCategory
Customer review51.98×Shopping
Dollar Tree2.23×Shopping
verizon2.58×Technology & Electronics
Kohl's1.93×Shopping
Hair products1.65×Beauty & Wellness
Hobby Lobby1.85×Home & Garden
Motherhood1.55×Kids & Family
Infant1.69×Kids & Family
Dollar General1.81×Shopping
Beauty salons1.72×Beauty & Wellness
Pinterest1.55×Internet & Social Media
Macy's1.55×Shopping
Skin1.65×Beauty & Wellness
Dresses1.7×Fashion & Accessoires
Mammal1.61×Pets & Animals
Five Below2.36×Shopping
Blackhawk (DC Comics)6.56×Literature
Boutiques1.57×Fashion & Accessoires
Macy's1.64×Shopping
Desserts1.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by chex mix audience
TraitClusterScore
Luxury OrientationPREMIUM3.4
Convenience OrientationPREMIUM2.04
ExtroversionTHRILL1.75
Price SensitivityPREMIUM1.36
Risk AppetiteTHRILL1.31
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for chex mix
CountryShare
United States77.5%
Canada5.1%
United Kingdom3.0%

See chex mix audiences in other countries

More Breakfast audiences in United States

Frequently asked questions

How many fans does chex mix have in United States?

chex mix has an estimated audience of 492,937 people in United States, concentrated in California and Texas.

What is the gender split and age of chex mix fans?

61.4% of chex mix fans are female, 38.6% are male, with an average age of 32.7 years.

Which brands do chex mix fans like most?

chex mix fans show strongest brand affinity for Customer review (51.98×), Dollar Tree (2.23×), and verizon (2.58×) over the country average.

Where do chex mix fans live in United States?

chex mix fans in United States are most concentrated in California (reach 48,483), Texas (reach 46,310), and Florida (reach 24,856). These three regions account for the largest share of the active audience.

What other brands do chex mix fans also like?

Beyond chex mix itself, the audience over-indexes on Dollar Tree (2.23×), verizon (2.58×), Kohl's (1.93×), and Hair products (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for chex mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.