Rascasse Audience Intelligence

chex mix Target Market in United States

A data profile of the people who buy, follow and care about chex mix in United States — modelled from more than twelve digital signal sources. chex mix has an estimated audience of 505,334 people in United States.

#6among Breakfast in United States#3747among Brand in United States#1942in Food & Beverages

The average chex mix fan in United States is 32.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Customer review, Dollar Tree, verizon, with strongest over-indexing on Customer review (51.98× the country average).

Demographically, the chex mix audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical chex mix fan in United States is more female, around 32.7 years old, with strong Extroversion tendencies and a notable affinity for Customer review.

Category: Food & Beverages · Type: Brand · Subtype: Breakfast

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the chex mix profile in United States.

Audience size
505K
in United States
Gender
61.4%♀
38.6% male
Age
32.7
average years
Country rank
#36416
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of chex mix

61.4% are female, 38.6% are male, average age 32.7.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for chex mix audience in United States
MetricValue
Female61.4%
Male38.6%
Average age32.7
Estimated audience size505,334
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the chex mix audience in United States
Age bracketShare%
16-1932%
20-2926%
30-3921%
40-4913%
50+7%
Fig. 04

Worldwide distribution

77.8%

of the worldwide chex mix audience comes from United States.

Worldwide audience distribution share by country for chex mix
CountryShare
United States77.8%
Canada5.0%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the chex mix audience in United States is strongest.

Fig. 05

Top regions by affinity

chex mix customers by region in United States
#RegionReachAffinity×
01Iowa~6K1.50×
02North Dakota~1K1.34×
03Nebraska~3K1.32×
04South Dakota~2K1.32×
05Kansas~5K1.31×
06Wisconsin~9K1.26×
07West Virginia~3K1.23×
08Indiana~10K1.21×
09Texas~50K1.20×
10Oklahoma~7K1.20×
11Maine~2K1.15×
12North Carolina~20K1.14×
13Minnesota~8K1.13×
14Kentucky~7K1.12×
15Arkansas~5K1.12×
16Missouri~9K1.09×
17Michigan~10K1.07×
18Tennessee~10K1.05×
19Alabama~7K1.04×
20Hawaii~2K1.04×
21Ohio~20K1.03×
22Mississippi~4K1.03×
23New Hampshire~2K1.03×
24South Carolina~7K1.00×
25Vermont<1K0.98×
26Washington~9K0.96×
27Louisiana~6K0.96×
28Georgia~10K0.95×
29Montana~1K0.95×
30Illinois~20K0.94×
31Virginia~10K0.93×
32Oregon~5K0.93×
33Idaho~2K0.93×
34Pennsylvania~20K0.92×
35Arizona~9K0.91×
36Alaska<1K0.90×
37Utah~4K0.86×
38Delaware~1K0.86×
39Connecticut~4K0.85×
40California~50K0.84×
41New Mexico~2K0.84×
42Massachusetts~8K0.81×
43Colorado~6K0.79×
44Rhode Island~1K0.79×
45Nevada~4K0.78×
46Maryland~6K0.74×
47Florida~20K0.73×
48New York~20K0.71×
49New Jersey~9K0.68×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — chex mix, United States
0.68×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the chex mix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for chex mix audience
#·InterestCategoryAffinity×
01Customer reviewShopping51.98×
02Carnation (brand)Food & Beverages10.22×
03DSW Designer Shoe WarehouseFashion & Accessoires4.68×
04verizonTechnology & Electronics2.58×
05Five BelowShopping2.36×
06Dollar TreeShopping2.23×
07Kohl'sShopping1.93×
08Hobby LobbyHome & Garden1.85×
09Dollar GeneralShopping1.81×
10Beauty salonsBeauty & Wellness1.72×
11DressesFashion & Accessoires1.70×
12InfantKids & Family1.69×
13Hair productsBeauty & Wellness1.65×
14SkinBeauty & Wellness1.65×
15Macy'sShopping1.64×
16DessertsFood & Beverages1.62×
17MammalPets & Animals1.61×
18BoutiquesFashion & Accessoires1.57×
19MotherhoodKids & Family1.55×
20PinterestInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the chex mix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by chex mix audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
CreativityOPEN1.37×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by chex mix audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Early Adopter MentalityPOWER0.78×
PatriotismCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is chex mix's target market in United States?

chex mix's target market in United States covers an estimated 505,334 people, concentrated in Texas and California.

02

What is the gender split and age of chex mix customers?

61.4% of the chex mix audience are female, 38.6% are male, with an average age of 32.7 years.

03

Which brands do chex mix fans like most?

chex mix fans show strongest brand affinity for Customer review (51.98×), Dollar Tree (2.23×), and verizon (2.58×) over the country average.

04

Where do chex mix fans live in United States?

chex mix fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do chex mix fans also like?

Beyond chex mix itself, the audience over-indexes on Dollar Tree (2.23×), verizon (2.58×), Kohl's (1.93×), and Carnation (brand) (10.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Breakfast audiences in United States

See chex mix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for chex mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →