Customer review Audience in United States

Customer review logo

Customer review has an estimated audience of 583,687 people in United States. 56.1% are female, 43.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: All Nippon Airways, Warriors (novel series), Training, Blackhawk (DC Comics), Prime Minister of Japan.

The average Customer review fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include All Nippon Airways, Warriors (novel series), Training, with strongest over-indexing on All Nippon Airways (47.34× the country average). Demographically, the Customer review audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Customer review fans

Demographic split for Customer review audience in United States
MetricValue
Female56.1%
Male43.9%
Average age40.8
Estimated audience size583,687

Audience persona

The typical Customer review fan in United States is more female, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for All Nippon Airways.

Top regions in United States

Top regions ranked by reach for Customer review in United States
RegionReachAffinity
California65,1071.01×
Texas48,4140.96×
Florida46,9831.19×
New York39,8571.22×
North Carolina21,0741.2×
Georgia20,0281.11×
Illinois18,8860.97×
Pennsylvania17,8400.91×
Ohio17,1430.95×
Michigan15,3151×
Virginia14,9271.05×
Arizona13,9371.17×
New Jersey13,1260.88×
Tennessee12,3891.06×
Washington11,6470.99×
Indiana11,1541.05×
Missouri10,1131.07×
Massachusetts9,7180.85×
Alabama9,2711.14×
Maryland9,2700.92×
Kentucky9,0451.24×
South Carolina8,8911.01×
Colorado8,5240.93×
Wisconsin8,3780.95×
Oregon8,3181.24×
Louisiana8,1611.08×
Minnesota6,9030.83×
Oklahoma6,6231.02×
Nevada5,4460.96×
Utah5,0420.96×
Mississippi4,8231×
Connecticut4,7600.81×
Kansas4,6271.01×
Iowa4,5050.94×
Arkansas4,4230.92×
Idaho3,2021.09×
West Virginia2,1830.8×
Nebraska2,1760.74×
New Hampshire2,1160.92×
New Mexico2,0620.7×
Hawaii1,9260.77×
Washington, District of Columbia1,5860.9×
Montana1,5640.97×
Delaware1,5560.97×
Alaska1,5381.23×
Maine1,5320.73×
Rhode Island1,4310.77×
North Dakota1,3961.16×
South Dakota1,3230.98×
Wyoming1,2471.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Customer review audience
BrandAffinityCategory
All Nippon Airways47.34×Travel & Leisure
Warriors (novel series)4.07×Literature
Training2.12×Sports
Blackhawk (DC Comics)8.55×Literature
Prime Minister of Japan12.43×Politics & Society
Cross-stitch5.58×Home & Garden
Yahoo!ショッピング1.83×
Customer service1.71×Business & Career
President of the United States1.92×Politics & Society
Survivalism3.6×Politics & Society
Shooting sport2.07×Sports
All-terrain vehicle1.99×Cars & Mobility
Made in USA1.69×Business & Career
Money back guarantee1.59×Shopping
Diaper bag1.87×Kids & Family
Cabela's1.71×Sports
Drill1.69×Home & Garden
Power tool1.54×Home & Garden
Multi-tool2.34×Home & Garden
Shorts1.62×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Customer review audience
TraitClusterScore
Risk AppetiteTHRILL2.1
Luxury OrientationPREMIUM1.65
Price SensitivityPREMIUM1.55
Design AffinityPREMIUM1.35
ExtroversionTHRILL1.31
PatriotismCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Customer review
CountryShare
United States28.2%
Italy16.8%
Thailand10.4%

See Customer review audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Customer review have in United States?

Customer review has an estimated audience of 583,687 people in United States, concentrated in California and Texas.

What is the gender split and age of Customer review fans?

56.1% of Customer review fans are female, 43.9% are male, with an average age of 40.8 years.

Which brands do Customer review fans like most?

Customer review fans show strongest brand affinity for All Nippon Airways (47.34×), Warriors (novel series) (4.07×), and Training (2.12×) over the country average.

Where do Customer review fans live in United States?

Customer review fans in United States are most concentrated in California (reach 65,107), Texas (reach 48,414), and Florida (reach 46,983). These three regions account for the largest share of the active audience.

What other brands do Customer review fans also like?

Beyond Customer review itself, the audience over-indexes on Warriors (novel series) (4.07×), Training (2.12×), Blackhawk (DC Comics) (8.55×), and Prime Minister of Japan (12.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.