Rascasse Audience Intelligence

Customer review Audience in United States

A data profile of the people who buy, follow and care about Customer review in United States — modelled from more than twelve digital signal sources. Customer review has an estimated audience of 583,687 people in United States.

#10749among Topic in United States#476in Shopping

The average Customer review fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include All Nippon Airways, Dwarf (Warhammer), Training, with strongest over-indexing on All Nippon Airways (47.34× the country average).

Demographically, the Customer review audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Customer review fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for All Nippon Airways.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Customer review profile in United States.

Audience size
584K
in United States
Gender
56.1%♀
43.9% male
Age
40.8
average years
Country rank
#33366
Topic in United States
Fig. 01

Search interest · 12-month trend

+176%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Customer review fans

56.1% are female, 43.9% are male, average age 40.8.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Customer review audience in United States
MetricValue
Female56.1%
Male43.9%
Average age40.8
Estimated audience size583,687
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Customer review audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4922%
50+22%
Fig. 04

Worldwide distribution

28.2%

of the worldwide Customer review audience comes from United States.

Worldwide audience distribution share by country for Customer review
CountryShare
United States28.2%
Italy16.8%
Thailand10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Customer review audience in United States is strongest.

Fig. 05

Top regions by affinity

Customer review fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~8K1.17×
02Florida~50K1.14×
03Alabama~9K1.09×
04New York~40K1.08×
05Georgia~20K1.07×
06North Carolina~20K1.07×
07Tennessee~10K1.06×
08Kentucky~8K1.06×
09South Carolina~9K1.05×
10Alaska~1K1.05×
11Vermont~1K1.05×
12Missouri~10K1.04×
13Arkansas~5K1.04×
14Virginia~10K1.03×
15Kansas~5K1.03×
16Idaho~3K1.03×
17North Dakota~1K1.03×
18Arizona~10K1.02×
19Louisiana~8K1.02×
20West Virginia~3K1.02×
21Michigan~20K1.01×
22New Hampshire~2K1.01×
23Montana~2K1.01×
24Oklahoma~6K1.00×
25Mississippi~5K1.00×
26Iowa~5K1.00×
27Indiana~10K0.99×
28Rhode Island~2K0.99×
29Delaware~2K0.99×
30South Dakota~1K0.99×
31Ohio~20K0.97×
32Washington~10K0.97×
33Maryland~10K0.97×
34Hawaii~2K0.97×
35Maine~2K0.97×
36New Jersey~10K0.96×
37Nevada~5K0.96×
38Utah~5K0.96×
39Wisconsin~8K0.95×
40Texas~50K0.94×
41Connecticut~5K0.94×
42New Mexico~3K0.93×
43Nebraska~3K0.93×
44Washington, District of Columbia~2K0.93×
45California~60K0.92×
46Pennsylvania~20K0.91×
47Illinois~20K0.91×
48Colorado~8K0.90×
49Massachusetts~10K0.89×
50Minnesota~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Customer review, United States
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Customer review audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Customer review audience
#·InterestCategoryAffinity×
01Dwarf (Warhammer)Games105.49×
02All Nippon AirwaysTravel & Leisure47.34×
03Prime Minister of JapanPolitics & Society12.43×
04Cross-stitchHome & Garden5.58×
05Warriors (novel series)Literature4.07×
06SurvivalismPolitics & Society3.60×
07Multi-toolHome & Garden2.34×
08TrainingSports2.12×
09Shooting sportSports2.07×
10All-terrain vehicleCars & Mobility1.99×
11Self-defenseSports1.97×
12President of the United StatesPolitics & Society1.92×
13Diaper bagKids & Family1.87×
14Customer serviceBusiness & Career1.71×
15Cabela'sSports1.71×
16Made in USABusiness & Career1.69×
17DrillHome & Garden1.69×
18ShortsFashion & Accessoires1.62×
19Money back guaranteeShopping1.59×
20Power toolHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Customer review audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Customer review audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Need for SecurityCONSERVATISM1.21×
CreativityOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Customer review audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
MindfulnessBALANCE0.86×
Urban LifestyleOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Customer review have in United States?

Customer review has an estimated audience of 583,687 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Customer review fans?

56.1% of Customer review fans are female, 43.9% are male, with an average age of 40.8 years.

03

Which brands do Customer review fans like most?

Customer review fans show strongest brand affinity for All Nippon Airways (47.34×), Dwarf (Warhammer) (105.49×), and Training (2.12×) over the country average.

04

Where do Customer review fans live in United States?

Customer review fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Customer review fans also like?

Beyond Customer review itself, the audience over-indexes on Dwarf (Warhammer) (105.49×), Training (2.12×), Warriors (novel series) (4.07×), and Prime Minister of Japan (12.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Customer review audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Customer review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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