Ice cream sandwich Audience in United States

Ice cream sandwich logo

Ice cream sandwich has an estimated audience of 428,892 people in United States. 68.2% are female, 31.8% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Cold Stone Creamery, Waffle House, Kia Sportage, Magnum (ice cream), Snack bar.

The average Ice cream sandwich fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cold Stone Creamery, Waffle House, Kia Sportage, with strongest over-indexing on Cold Stone Creamery (30.24× the country average). Demographically, the Ice cream sandwich audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Ice cream sandwich fans

Demographic split for Ice cream sandwich audience in United States
MetricValue
Female68.2%
Male31.8%
Average age35.4
Estimated audience size428,892

Audience persona

The typical Ice cream sandwich fan in United States is more female, around 35.4 years old, with strong Indulgence tendencies and a notable affinity for Cold Stone Creamery.

Top regions in United States

Top regions ranked by reach for Ice cream sandwich in United States
RegionReachAffinity
California59,7151.27×
Texas39,3401.07×
Florida27,4170.94×
New York25,7251.07×
Illinois15,0381.05×
Pennsylvania14,4631×
Georgia13,7851.04×
North Carolina12,7610.99×
New Jersey12,0911.11×
Ohio11,4910.87×
Virginia11,1901.07×
Michigan10,8320.97×
Washington9,6361.12×
Massachusetts9,5281.13×
Arizona8,7581×
Maryland8,6861.18×
Wisconsin8,5771.33×
Minnesota7,5471.23×
Indiana7,5200.96×
Tennessee7,3270.85×
Louisiana6,5961.19×
Colorado6,4480.95×
Missouri6,1810.89×
South Carolina5,8800.91×
Oregon5,5041.12×
Alabama5,4820.92×
Iowa4,9201.39×
Oklahoma4,6090.97×
Utah4,5691.19×
Kentucky4,3780.81×
Connecticut4,0040.93×
Nevada3,9720.96×
Mississippi3,6791.04×
Arkansas3,3060.94×
Kansas3,1250.92×
Idaho2,3161.08×
Hawaii2,1901.19×
Nebraska1,9950.93×
New Mexico1,8410.86×
Washington, District of Columbia1,7191.33×
West Virginia1,5010.75×
New Hampshire1,4000.83×
Rhode Island1,2870.94×
Maine1,2340.8×
Montana1,0440.88×
Alaska8880.97×
Delaware8660.73×
North Dakota8460.96×
South Dakota7250.73×
Vermont6570.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice cream sandwich audience
BrandAffinityCategory
Cold Stone Creamery30.24×Food & Beverages
Waffle House15.94×Food & Beverages
Kia Sportage42.41×Cars & Mobility
Magnum (ice cream)33.33×Food & Beverages
Snack bar28.67×Food & Beverages
Dairy Queen8.47×Food & Beverages
Breyers47.84×Food & Beverages
Honda HR-V28.62×Cars & Mobility
Pre-school playgroup31.22×Kids & Family
Wegmans5.7×Shopping
Frappuccino11.49×Food & Beverages
Jeep Grand Cherokee7.59×Cars & Mobility
Meijer4.43×Shopping
Buffalo Wild Wings3.38×Food & Beverages
Wingstop3.07×Food & Beverages
Publix3.44×Shopping
Chocolate brownie6.16×Food & Beverages
Kroger2.7×Food & Beverages
Pastry3.47×Food & Beverages
Superman1.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice cream sandwich audience
TraitClusterScore
IndulgenceJOY1.71
SustainabilityBALANCE1.3
Convenience OrientationPREMIUM1.28
Healthy LifestyleBALANCE1.22
Sports ActivityPOWER1.19
Early Adopter MentalityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Ice cream sandwich
CountryShare
United States28.5%
Japan19.4%
Netherlands15.8%

See Ice cream sandwich audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Ice cream sandwich have in United States?

Ice cream sandwich has an estimated audience of 428,892 people in United States, concentrated in California and Texas.

What is the gender split and age of Ice cream sandwich fans?

68.2% of Ice cream sandwich fans are female, 31.8% are male, with an average age of 35.4 years.

Which brands do Ice cream sandwich fans like most?

Ice cream sandwich fans show strongest brand affinity for Cold Stone Creamery (30.24×), Waffle House (15.94×), and Kia Sportage (42.41×) over the country average.

Where do Ice cream sandwich fans live in United States?

Ice cream sandwich fans in United States are most concentrated in California (reach 59,715), Texas (reach 39,340), and Florida (reach 27,417). These three regions account for the largest share of the active audience.

What other brands do Ice cream sandwich fans also like?

Beyond Ice cream sandwich itself, the audience over-indexes on Waffle House (15.94×), Kia Sportage (42.41×), Magnum (ice cream) (33.33×), and Snack bar (28.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice cream sandwich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.