Rascasse Audience Intelligence

Lärabar Target Market in United States

A data profile of the people who buy, follow and care about Lärabar in United States — modelled from more than twelve digital signal sources. Lärabar has an estimated audience of 1,293,154 people in United States.

#2028among Brand in United States#1154in Food & Beverages

The average Lärabar fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Biohacking, Snack bar, Changing Habits, with strongest over-indexing on Biohacking (32.63× the country average).

Demographically, the Lärabar audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lärabar fan in United States is more female, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Biohacking.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lärabar profile in United States.

Audience size
1.3M
in United States
Gender
58.5%♀
41.5% male
Age
38.3
average years
Country rank
#19793
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lärabar

58.5% are female, 41.5% are male, average age 38.3.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Lärabar audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.3
Estimated audience size1,293,154
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Lärabar audience in United States
Age bracketShare%
16-1915%
20-2925%
30-3926%
40-4922%
50+13%
Fig. 04

Worldwide distribution

91.6%

of the worldwide Lärabar audience comes from United States.

Worldwide audience distribution share by country for Lärabar
CountryShare
United States91.6%
Canada7.3%
Mexico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lärabar audience in United States is strongest.

Fig. 05

Top regions by affinity

Lärabar customers by region in United States
#RegionReachAffinity×
01Rhode Island~6K1.55×
02Massachusetts~30K1.23×
03Wisconsin~20K1.20×
04Indiana~30K1.18×
05Pennsylvania~50K1.16×
06Minnesota~20K1.16×
07Connecticut~10K1.14×
08New Hampshire~6K1.14×
09Maine~5K1.13×
10Vermont~3K1.12×
11Colorado~20K1.11×
12Utah~10K1.11×
13Virginia~30K1.10×
14Ohio~40K1.09×
15North Carolina~40K1.09×
16Illinois~50K1.08×
17Oregon~20K1.07×
18Tennessee~30K1.06×
19New York~80K1.05×
20Michigan~40K1.05×
21Missouri~20K1.05×
22Iowa~10K1.05×
23New Jersey~30K1.03×
24Idaho~7K1.03×
25Nebraska~7K1.02×
26Washington~30K1.01×
27Kansas~10K1.00×
28Kentucky~20K0.99×
29Washington, District of Columbia~4K0.99×
30Maryland~20K0.96×
31Arkansas~10K0.96×
32South Dakota~3K0.96×
33Georgia~40K0.95×
34Montana~3K0.95×
35North Dakota~3K0.95×
36South Carolina~20K0.92×
37Delaware~3K0.92×
38Alaska~3K0.92×
39Oklahoma~10K0.91×
40West Virginia~6K0.91×
41California~100K0.90×
42Alabama~20K0.90×
43Florida~80K0.87×
44Arizona~20K0.87×
45Louisiana~10K0.86×
46Hawaii~5K0.85×
47Mississippi~9K0.83×
48Nevada~10K0.82×
49Texas~90K0.81×
50New Mexico~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Lärabar, United States
0.79×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lärabar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lärabar audience
#·InterestCategoryAffinity×
01KartellHome & Garden49.05×
02BiohackingTechnology & Electronics32.63×
03Snack barFood & Beverages22.89×
04Changing HabitsHealth20.60×
05Robert LewandowskiSports20.00×
06Fruit saladFood & Beverages19.84×
07Clif BarFood & Beverages19.50×
08PeanutsLiterature15.77×
09White wineFood & Beverages10.84×
10Red wineFood & Beverages8.07×
11High-intensity interval trainingSports7.11×
12Energy barFood & Beverages7.04×
13Natural foodsFood & Beverages6.67×
14NutritionistFood & Beverages6.28×
15PhilanthropyArts & Culture3.94×
16KitchenwareHome & Garden3.81×
17Discount storesShopping3.79×
18Organic foodFood & Beverages2.94×
19Pizza HutFood & Beverages2.56×
20PinterestInternet & Social Media2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lärabar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lärabar audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.45×
IndulgenceJOY2.32×
Convenience OrientationPREMIUM2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lärabar audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.87×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lärabar's target market in United States?

Lärabar's target market in United States covers an estimated 1,293,154 people, concentrated in California and Texas.

02

What is the gender split and age of Lärabar customers?

58.5% of the Lärabar audience are female, 41.5% are male, with an average age of 38.3 years.

03

Which brands do Lärabar fans like most?

Lärabar fans show strongest brand affinity for Biohacking (32.63×), Snack bar (22.89×), and Changing Habits (20.6×) over the country average.

04

Where do Lärabar fans live in United States?

Lärabar fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Lärabar fans also like?

Beyond Lärabar itself, the audience over-indexes on Snack bar (22.89×), Changing Habits (20.6×), White wine (10.84×), and Fruit salad (19.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Lärabar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lärabar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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