Lärabar Audience in United States

Lärabar logo

Lärabar has an estimated audience of 1,293,900 people in United States. 58.5% are female, 41.5% are male, average age 38.3. Top regions: California, Texas, New York. Top brand affinities: Hebe, Historic site, Mothercare, Mackenzie Foy, Guitarist (magazine).

The average Lärabar fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hebe, Historic site, Mothercare, with strongest over-indexing on Hebe (20× the country average). Demographically, the Lärabar audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Lärabar fans

Demographic split for Lärabar audience in United States
MetricValue
Female58.5%
Male41.5%
Average age38.3
Estimated audience size1,293,900

Audience persona

The typical Lärabar fan in United States is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Lärabar in United States
RegionReachAffinity
California131,9450.93×
Texas91,4060.82×
New York80,2651.11×
Florida78,4830.9×
Pennsylvania52,8361.21×
Illinois48,7241.13×
Ohio43,8941.1×
North Carolina43,4691.12×
Georgia38,2590.96×
New Jersey35,8501.09×
Michigan35,7151.06×
Virginia34,4741.09×
Massachusetts33,6371.32×
Indiana29,0011.23×
Washington26,7251.03×
Tennessee26,4751.02×
Wisconsin24,2121.24×
Minnesota22,8151.23×
Colorado22,7791.12×
Arizona22,6800.86×
Missouri22,4981.08×
Maryland21,2110.95×
South Carolina18,1410.93×
Kentucky15,3660.95×
Oregon15,3561.04×
Alabama15,3430.85×
Connecticut14,7831.14×
Utah13,6091.17×
Louisiana12,7830.77×
Oklahoma12,7370.89×
Iowa11,0921.04×
Kansas10,0970.99×
Nevada9,9330.79×
Arkansas9,5790.9×
Rhode Island8,5732.08×
Mississippi6,8100.64×
Idaho6,6341.02×
Nebraska6,0480.93×
New Hampshire6,0481.19×
Maine5,5261.19×
West Virginia5,1540.86×
Washington, District of Columbia3,9371.01×
Hawaii3,9260.71×
New Mexico3,8230.59×
Montana2,9210.81×
Vermont2,8111.24×
Delaware2,6710.75×
South Dakota2,3470.78×
North Dakota1,8930.71×
Alaska1,7140.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lärabar audience
BrandAffinityCategory
Hebe20×Home & Garden
Historic site10.55×Arts & Culture
Mothercare7.94×Kids & Family
Mackenzie Foy18.05×Fashion & Accessoires
Guitarist (magazine)23.74×Music & Radio
Goop10.62×Internet & Social Media
Mathcore15.84×Music & Radio
Vocal harmony8.65×Music & Radio
Grinch7.65×Movies & TV
Governor of Michigan13.47×Politics & Society
Emperor Entertainment Group20×Business & Career
Fairmont Mayakoba, Riviera Maya108.51×Travel & Leisure
Fairy godmother11.5×Literature
Cherish (group)15.7×Music & Radio
Hipster11.48×Politics & Society
Wok7.6×Food & Beverages
Yoga Journal20×Sports
Hibachi8.7×Food & Beverages
Harlow12.37×Travel & Leisure
headspace9.6×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lärabar audience
TraitClusterScore
Luxury OrientationPREMIUM2.82
Design AffinityPREMIUM2.3
Healthy LifestyleBALANCE1.85
Family OrientationCONSERVATISM1.71
SustainabilityBALANCE1.7
IndulgenceJOY1.68

Worldwide distribution

Worldwide audience distribution share by country for Lärabar
CountryShare
United States91.6%
Canada7.3%
Mexico0.9%

See Lärabar audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Lärabar have in United States?

Lärabar has an estimated audience of 1,293,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Lärabar fans?

58.5% of Lärabar fans are female, 41.5% are male, with an average age of 38.3 years.

Which brands do Lärabar fans like most?

Lärabar fans show strongest brand affinity for Hebe (20×), Historic site (10.55×), and Mothercare (7.94×) over the country average.

Where do Lärabar fans live in United States?

Lärabar fans in United States are most concentrated in California (reach 131,945), Texas (reach 91,406), and New York (reach 80,265). These three regions account for the largest share of the active audience.

What other brands do Lärabar fans also like?

Beyond Lärabar itself, the audience over-indexes on Historic site (10.55×), Mothercare (7.94×), Mackenzie Foy (18.05×), and Guitarist (magazine) (23.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lärabar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.