Rascasse Audience Intelligence

Snack mix Audience in United States

A data profile of the people who buy, follow and care about Snack mix in United States — modelled from more than twelve digital signal sources. Snack mix has an estimated audience of 3,431,725 people in United States.

#4720among Topic in United States#591in Food & Beverages

The average Snack mix fan in United States is 37.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michelin Guide, Sunday Brunch, Pizza Hut, with strongest over-indexing on Michelin Guide (51.43× the country average).

Demographically, the Snack mix audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snack mix fan in United States is balanced, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Michelin Guide.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snack mix profile in United States.

Audience size
3.4M
in United States
Gender
52.7%♀
47.3% male
Age
37.4
average years
Country rank
#9187
Topic in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snack mix fans

52.7% are female, 47.3% are male, average age 37.4.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Snack mix audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.4
Estimated audience size3,431,725
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Snack mix audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3923%
40-4918%
50+15%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Snack mix audience comes from United States.

Worldwide audience distribution share by country for Snack mix
CountryShare
United States26.3%
Germany5.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snack mix audience in United States is strongest.

Fig. 05

Top regions by affinity

Snack mix fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~60K2.13×
02South Dakota~10K1.59×
03Kansas~40K1.42×
04Nebraska~20K1.40×
05Wisconsin~70K1.39×
06North Dakota~9K1.34×
07Minnesota~70K1.33×
08Missouri~70K1.22×
09Mississippi~30K1.20×
10Indiana~70K1.13×
11Oklahoma~40K1.13×
12Ohio~100K1.05×
13Illinois~100K1.03×
14Maine~10K1.02×
15Texas~300K1.01×
16Arkansas~30K1.00×
17Michigan~90K0.99×
18Alabama~50K0.99×
19Louisiana~40K0.99×
20Tennessee~70K0.98×
21North Carolina~100K0.97×
22Montana~9K0.97×
23Delaware~9K0.96×
24Alaska~7K0.96×
25Vermont~6K0.96×
26Pennsylvania~100K0.95×
27Kentucky~40K0.94×
28West Virginia~20K0.94×
29New Hampshire~10K0.94×
30Oregon~40K0.93×
31Washington~60K0.92×
32South Carolina~50K0.92×
33Hawaii~10K0.92×
34Georgia~100K0.91×
35Idaho~20K0.91×
36Utah~30K0.90×
37Rhode Island~10K0.89×
38New Mexico~10K0.87×
39Virginia~70K0.85×
40Massachusetts~60K0.84×
41Nevada~30K0.84×
42Arizona~60K0.83×
43Colorado~40K0.83×
44Washington, District of Columbia~9K0.83×
45California~300K0.80×
46Connecticut~30K0.80×
47Maryland~40K0.75×
48New Jersey~60K0.72×
49Florida~200K0.70×
50New York~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Snack mix, United States
0.64×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snack mix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snack mix audience
#·InterestCategoryAffinity×
01Michelin GuideFood & Beverages51.43×
02Sunday BrunchKids & Family20.94×
03Snack barFood & Beverages18.18×
04White wineFood & Beverages12.86×
05Red wineFood & Beverages11.49×
06Pressure cookingHome & Garden9.71×
07High-net-worth individualBusiness & Career9.29×
08BrunchFood & Beverages7.48×
09Natural foodsFood & Beverages6.73×
10Pizza HutFood & Beverages5.31×
11QVCMovies & TV5.24×
12Wine tastingFood & Beverages5.08×
13Outback SteakhouseFood & Beverages5.04×
14Discount storesShopping4.75×
15FedExBusiness & Career4.63×
16SubwayFood & Beverages4.19×
17Domino's PizzaFood & Beverages4.06×
18McDonald'sFood & Beverages3.29×
19Mortgage loansBusiness & Career2.93×
20PinterestInternet & Social Media2.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snack mix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snack mix audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.25×
Family OrientationCONSERVATISM3.14×
IndulgenceJOY2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snack mix audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Sports ActivityPOWER0.85×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snack mix have in United States?

Snack mix has an estimated audience of 3,431,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Snack mix fans?

52.7% of Snack mix fans are female, 47.3% are male, with an average age of 37.4 years.

03

Which brands do Snack mix fans like most?

Snack mix fans show strongest brand affinity for Michelin Guide (51.43×), Sunday Brunch (20.94×), and Pizza Hut (5.31×) over the country average.

04

Where do Snack mix fans live in United States?

Snack mix fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Snack mix fans also like?

Beyond Snack mix itself, the audience over-indexes on Sunday Brunch (20.94×), Pizza Hut (5.31×), Red wine (11.49×), and White wine (12.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Snack mix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snack mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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