Snack mix Audience in United States

Snack mix has an estimated audience of 3,431,725 people in United States. 52.7% are female, 47.3% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Michelin Guide, Autism Awareness, Circle K, Google Maps, Diabetes mellitus awareness.

The average Snack mix fan in United States is 37.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Michelin Guide, Autism Awareness, Circle K, with strongest over-indexing on Michelin Guide (46× the country average). Demographically, the Snack mix audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Snack mix fans

Demographic split for Snack mix audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.4
Estimated audience size3,431,725

Audience persona

The typical Snack mix fan in United States is balanced, around 37.4 years old, with strong Family Orientation tendencies and a notable affinity for Michelin Guide.

Top regions in United States

Top regions ranked by reach for Snack mix in United States
RegionReachAffinity
California319,4320.85×
Texas308,4511.05×
Florida149,9570.65×
Illinois125,5151.1×
Ohio122,8451.16×
New York114,7450.6×
Pennsylvania106,5170.92×
North Carolina102,3130.99×
Georgia96,8860.92×
Michigan95,0761.06×
Wisconsin76,9921.49×
Indiana75,1441.2×
Iowa73,8652.61×
Minnesota73,1871.49×
Missouri73,1461.32×
Virginia71,5330.86×
Tennessee69,7531.01×
Washington67,3710.98×
Arizona57,5560.82×
Massachusetts57,5130.85×
New Jersey56,2230.64×
Oklahoma45,4171.19×
Kansas44,4611.64×
South Carolina44,0710.85×
Alabama43,6810.91×
Colorado42,6710.79×
Mississippi36,6931.3×
Maryland36,3920.62×
Louisiana35,3070.8×
Kentucky35,2420.82×
Oregon35,0680.89×
Nebraska27,1191.58×
Arkansas26,7930.95×
Utah26,7140.87×
Nevada22,5750.68×
Connecticut22,3980.65×
South Dakota15,6771.98×
West Virginia13,6940.86×
Maine13,5281.1×
Idaho13,4120.78×
Hawaii12,8120.87×
New Hampshire11,6250.86×
North Dakota11,4491.62×
New Mexico10,9910.64×
Delaware7,9830.84×
Montana7,9420.83×
Rhode Island5,9430.54×
Alaska5,7970.79×
Vermont4,8710.81×
Wyoming4,7000.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snack mix audience
BrandAffinityCategory
Michelin Guide46×Food & Beverages
Autism Awareness19.03×Health
Circle K13.82×Shopping
Google Maps7.67×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Sunday Brunch20.36×Kids & Family
Pretzel23.27×Food & Beverages
Capital One6.25×Business & Career
Indeed.com6.33×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Red wine11.72×Food & Beverages
White wine13.19×Food & Beverages
Income tax13.19×Business & Career
Enterprise Rent-A-Car6.53×Cars & Mobility
Natural foods8.56×Food & Beverages
High-net-worth individual10×Business & Career
French toast23.31×Food & Beverages
Beetlejuice4.34×Movies & TV
Aaron Rodgers5.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snack mix audience
TraitClusterScore
Family OrientationCONSERVATISM2.38
LGBTQ+ IdentityOPEN2.32
Convenience OrientationPREMIUM2.18
IndulgenceJOY1.75
Price SensitivityPREMIUM1.54
Social Media UsageJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Snack mix
CountryShare
United States26.3%
Germany5.8%
India4.6%

See Snack mix audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Snack mix have in United States?

Snack mix has an estimated audience of 3,431,725 people in United States, concentrated in California and Texas.

What is the gender split and age of Snack mix fans?

52.7% of Snack mix fans are female, 47.3% are male, with an average age of 37.4 years.

Which brands do Snack mix fans like most?

Snack mix fans show strongest brand affinity for Michelin Guide (46×), Autism Awareness (19.03×), and Circle K (13.82×) over the country average.

Where do Snack mix fans live in United States?

Snack mix fans in United States are most concentrated in California (reach 319,432), Texas (reach 308,451), and Florida (reach 149,957). These three regions account for the largest share of the active audience.

What other brands do Snack mix fans also like?

Beyond Snack mix itself, the audience over-indexes on Autism Awareness (19.03×), Circle K (13.82×), Google Maps (7.67×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snack mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.