Snack mix Audience in Germany
Snack mix has an estimated audience of 755,143 people in Germany. 60.5% are female, 39.5% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Space Cowboys, Eco Friendly Living, Progressive rock, Artistic inspiration, American's Got Talent.
The average Snack mix fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Space Cowboys, Eco Friendly Living, Progressive rock, with strongest over-indexing on Space Cowboys (46.29× the country average). Demographically, the Snack mix audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Snack mix fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 36.9 |
| Estimated audience size | 755,143 |
Audience persona
The typical Snack mix fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Space Cowboys.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,952 | 1.08× |
| Baden-Württemberg | 135,129 | 1.31× |
| Bayern | 129,848 | 1.07× |
| Niedersachsen | 79,834 | 1.09× |
| Hessen | 57,811 | 1× |
| Rheinland-Pfalz | 39,381 | 1.04× |
| Berlin | 35,912 | 1.06× |
| Sachsen | 26,557 | 0.72× |
| Schleswig-Holstein | 20,659 | 0.76× |
| Hamburg | 19,698 | 1.15× |
| Brandenburg | 16,691 | 0.71× |
| Sachsen-Anhalt | 16,465 | 0.84× |
| Thüringen | 12,715 | 0.66× |
| Mecklenburg-Vorpommern | 12,219 | 0.85× |
| Saarland | 11,247 | 1.21× |
| Bremen | 9,271 | 1.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Space Cowboys | 46.29× | Movies & TV |
| Eco Friendly Living | 7.84× | Home & Garden |
| Progressive rock | 2.76× | Music & Radio |
| Artistic inspiration | 1.91× | Arts & Culture |
| American's Got Talent | 14.23× | Movies & TV |
| Unique Gifts | 1.63× | Shopping |
| Racing | 2.09× | Cars & Mobility |
| Natural rubber | 2.36× | Cars & Mobility |
| Birthday Gifts | 1.62× | Kids & Family |
| Caccamo | 28.62× | Travel & Leisure |
| Škoda Kodiaq | 1.81× | Cars & Mobility |
| Commercial mortgage | 1.73× | Business & Career |
| Eimsbüttel (quarter) | 8.63× | Travel & Leisure |
| Epistle of Jude | 5.33× | Literature |
| Picnic | 3.01× | Kids & Family |
| Bugatti Chiron | 3.89× | Cars & Mobility |
| Mackenzie Foy | 3.49× | Fashion & Accessoires |
| Regional styles of Mexican music | 4.86× | Music & Radio |
| Figure painting (hobby) | 2.53× | Arts & Culture |
| Bank account | 1.82× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.18 |
| Healthy Lifestyle | BALANCE | 2.66 |
| Indulgence | JOY | 2.28 |
| Early Adopter Mentality | POWER | 1.95 |
| Urban Lifestyle | OPEN | 1.87 |
| Sports Activity | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 5.8% |
| India | 4.6% |
See Snack mix audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Snack mix have in Germany?
Snack mix has an estimated audience of 755,143 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Snack mix fans?
60.5% of Snack mix fans are female, 39.5% are male, with an average age of 36.9 years.
Which brands do Snack mix fans like most?
Snack mix fans show strongest brand affinity for Space Cowboys (46.29×), Eco Friendly Living (7.84×), and Progressive rock (2.76×) over the country average.
Where do Snack mix fans live in Germany?
Snack mix fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,952), Baden-Württemberg (reach 135,129), and Bayern (reach 129,848). These three regions account for the largest share of the active audience.
What other brands do Snack mix fans also like?
Beyond Snack mix itself, the audience over-indexes on Eco Friendly Living (7.84×), Progressive rock (2.76×), Artistic inspiration (1.91×), and American's Got Talent (14.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snack mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.