Rascasse Audience Intelligence

Snack mix Audience in Germany

A data profile of the people who buy, follow and care about Snack mix in Germany — modelled from more than twelve digital signal sources. Snack mix has an estimated audience of 755,143 people in Germany.

#3726among Topic in Germany#401in Food & Beverages

The average Snack mix fan in Germany is 36.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Energy bar, Organic certification, Sustainable energy, with strongest over-indexing on Energy bar (26.74× the country average).

Demographically, the Snack mix audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Snack mix fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Energy bar.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snack mix profile in Germany.

Audience size
755K
in Germany
Gender
60.5%♀
39.5% male
Age
36.9
average years
Country rank
#8327
Topic in Germany
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snack mix fans

60.5% are female, 39.5% are male, average age 36.9.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Snack mix audience in Germany
MetricValue
Female60.5%
Male39.5%
Average age36.9
Estimated audience size755,143
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Snack mix audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3924%
40-4922%
50+11%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Snack mix audience comes from Germany.

Worldwide audience distribution share by country for Snack mix
CountryShare
United States26.3%
Germany5.8%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snack mix audience in Germany is strongest.

Fig. 05

Top regions by affinity

Snack mix fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K2.25×
02Baden-Württemberg~100K1.18×
03Bremen~7K1.10×
04Saarland~10K1.04×
05Berlin~30K1.03×
06Hamburg~20K1.03×
07Nordrhein-Westfalen~200K1.02×
08Niedersachsen~70K1.00×
09Rheinland-Pfalz~40K0.97×
10Hessen~60K0.96×
11Mecklenburg-Vorpommern~10K0.94×
12Sachsen-Anhalt~20K0.93×
13Brandenburg~20K0.91×
14Schleswig-Holstein~20K0.90×
15Thüringen~20K0.90×
16Sachsen~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Snack mix, Germany
0.84×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snack mix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snack mix audience
#·InterestCategoryAffinity×
01LeerdammerFood & Beverages44.41×
02Ready to drinkFood & Beverages35.06×
03TakisFood & Beverages28.05×
04Energy barFood & Beverages26.74×
05Organic certificationFood & Beverages26.74×
06Peanut butterFood & Beverages17.69×
07CheetosFood & Beverages16.12×
08PopcornFood & Beverages15.64×
09Prepackaged mealFood & Beverages15.07×
10PretzelFood & Beverages12.77×
11SnackingFood & Beverages9.70×
12Diet foodFood & Beverages9.36×
13SandwichFood & Beverages9.00×
14Sustainable energyHome & Garden6.53×
15HamburgerFood & Beverages6.21×
16CheeseFood & Beverages5.29×
17Flower bouquetHome & Garden4.72×
18Organic farmingFood & Beverages2.89×
19Hamburger SVSports2.87×
20Netto Marken-DiscountShopping2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snack mix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snack mix audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.75×
IndulgenceJOY1.67×
Urban LifestyleOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snack mix audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Luxury OrientationPREMIUM0.69×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snack mix have in Germany?

Snack mix has an estimated audience of 755,143 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Snack mix fans?

60.5% of Snack mix fans are female, 39.5% are male, with an average age of 36.9 years.

03

Which brands do Snack mix fans like most?

Snack mix fans show strongest brand affinity for Energy bar (26.74×), Organic certification (26.74×), and Sustainable energy (6.53×) over the country average.

04

Where do Snack mix fans live in Germany?

Snack mix fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Snack mix fans also like?

Beyond Snack mix itself, the audience over-indexes on Organic certification (26.74×), Sustainable energy (6.53×), Takis (28.05×), and Sandwich (9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Snack mix audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Snack mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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