Rascasse Audience Intelligence

Kashi (company) Target Market in United States

A data profile of the people who buy, follow and care about Kashi (company) in United States — modelled from more than twelve digital signal sources. Kashi (company) has an estimated audience of 709,288 people in United States.

#3056among Brand in United States#1638in Food & Beverages

The average Kashi (company) fan in United States is 37.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Connecticut, California.

Top brand affinities include Kate Hudson, Snack bar, Gwyneth Paltrow, with strongest over-indexing on Kate Hudson (30.11× the country average).

Demographically, the Kashi (company) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kashi (company) fan in United States is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Kate Hudson.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kashi (company) profile in United States.

Audience size
709K
in United States
Gender
58.0%♀
42.0% male
Age
37.7
average years
Country rank
#29671
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kashi (company)

58.0% are female, 42.0% are male, average age 37.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Kashi (company) audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.7
Estimated audience size709,288
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Kashi (company) audience in United States
Age bracketShare%
16-1917%
20-2925%
30-3926%
40-4919%
50+13%
Fig. 04

Worldwide distribution

49.2%

of the worldwide Kashi (company) audience comes from United States.

Worldwide audience distribution share by country for Kashi (company)
CountryShare
United States49.2%
India34.8%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kashi (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Kashi (company) customers by region in United States
#RegionReachAffinity×
01Connecticut~80K11.53×
02New York~400K9.42×
03Oregon~9K1.15×
04New Jersey~20K1.13×
05Massachusetts~10K0.98×
06Vermont~1K0.91×
07Rhode Island~2K0.90×
08Alaska~1K0.89×
09New Hampshire~2K0.87×
10South Dakota~1K0.87×
11North Dakota~1K0.87×
12Maine~2K0.86×
13Delaware~2K0.85×
14Montana~2K0.84×
15California~60K0.83×
16Washington, District of Columbia~2K0.81×
17West Virginia~3K0.80×
18Maryland~9K0.79×
19Idaho~3K0.79×
20Hawaii~2K0.79×
21Virginia~10K0.77×
22Nebraska~3K0.77×
23Pennsylvania~20K0.75×
24Minnesota~7K0.75×
25Nevada~5K0.75×
26Mississippi~4K0.75×
27New Mexico~3K0.75×
28Arkansas~4K0.74×
29Kansas~4K0.73×
30Florida~30K0.72×
31Wisconsin~7K0.72×
32Iowa~4K0.72×
33Illinois~20K0.71×
34Georgia~20K0.71×
35North Carolina~10K0.71×
36Michigan~10K0.71×
37South Carolina~7K0.71×
38Louisiana~6K0.70×
39Kentucky~6K0.70×
40Oklahoma~5K0.69×
41Ohio~10K0.68×
42Indiana~8K0.66×
43Texas~40K0.65×
44Tennessee~9K0.65×
45Missouri~7K0.65×
46Utah~4K0.65×
47Alabama~6K0.61×
48Washington~8K0.59×
49Colorado~6K0.56×
50Arizona~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Kashi (company), United States
0.55×1.00×11.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kashi (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kashi (company) audience
#·InterestCategoryAffinity×
01Snack barFood & Beverages45.31×
02ActiviaFood & Beverages42.58×
03Fruit saladFood & Beverages32.48×
04Kate HudsonMovies & TV30.11×
05Tim RothMovies & TV28.76×
06Hilary SwankMovies & TV27.74×
07Sam RockwellMovies & TV27.51×
08Gwyneth PaltrowMovies & TV22.95×
09Clif BarFood & Beverages17.75×
10Michael ShannonMovies & TV13.57×
11Jessica AlbaMovies & TV12.39×
12PeanutsLiterature11.78×
13Jennifer LawrenceMovies & TV9.61×
14Pressure cookingHome & Garden6.59×
15Summer vacationTravel & Leisure3.95×
16Organic farmingFood & Beverages2.85×
17Trader Joe'sShopping2.64×
18Italian cuisineFood & Beverages2.45×
19Planet FitnessSports2.29×
20Quality of lifeHealth1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kashi (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kashi (company) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.90×
Price SensitivityPREMIUM1.86×
IndulgenceJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kashi (company) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.48×
IndividualismJOY0.73×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kashi (company)'s target market in United States?

Kashi (company)'s target market in United States covers an estimated 709,288 people, concentrated in New York and Connecticut.

02

What is the gender split and age of Kashi (company) customers?

58.0% of the Kashi (company) audience are female, 42.0% are male, with an average age of 37.7 years.

03

Which brands do Kashi (company) fans like most?

Kashi (company) fans show strongest brand affinity for Kate Hudson (30.11×), Snack bar (45.31×), and Gwyneth Paltrow (22.95×) over the country average.

04

Where do Kashi (company) fans live in United States?

Kashi (company) fans in United States are most concentrated in New York (reach ~400K), Connecticut (reach ~80K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Kashi (company) fans also like?

Beyond Kashi (company) itself, the audience over-indexes on Snack bar (45.31×), Gwyneth Paltrow (22.95×), Fruit salad (32.48×), and Sam Rockwell (27.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Kashi (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kashi (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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