Kashi (company) Audience in United States

Kashi (company) has an estimated audience of 688,522 people in United States. 58.0% are female, 42.0% are male, average age 37.7. Top regions: New York, Connecticut, California. Top brand affinities: Google Maps, Capital One, Gwyneth Paltrow, Circle K, Kate Hudson.

The average Kashi (company) fan in United States is 37.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Connecticut, California. Top brand affinities include Google Maps, Capital One, Gwyneth Paltrow, with strongest over-indexing on Google Maps (14.36× the country average). Demographically, the Kashi (company) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Kashi (company) fans

Demographic split for Kashi (company) audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.7
Estimated audience size688,522

Audience persona

The typical Kashi (company) fan in United States is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Kashi (company) in United States
RegionReachAffinity
New York381,5069.92×
Connecticut73,42910.63×
California54,8840.72×
Texas37,1430.63×
Florida31,1100.67×
New Jersey21,0631.2×
Pennsylvania19,0030.82×
Illinois17,3480.76×
North Carolina14,1720.68×
Ohio14,0850.66×
Georgia14,0280.66×
Massachusetts13,6831.01×
Virginia13,2730.79×
Michigan13,1360.73×
Washington10,4680.76×
Maryland9,1180.77×
Arizona8,3130.59×
Oregon8,2391.04×
Tennessee7,7450.56×
Indiana7,7170.61×
Colorado6,3690.59×
Wisconsin6,1660.6×
South Carolina6,1450.59×
Missouri5,9540.54×
Minnesota5,9290.6×
Kentucky4,7020.54×
Louisiana4,4790.5×
Alabama4,3080.45×
Nevada3,9090.59×
Oklahoma3,6110.47×
Utah3,3190.54×
Iowa2,9780.53×
Arkansas2,9090.51×
Kansas2,5610.47×
Mississippi2,4770.44×
New Hampshire2,1700.8×
Idaho1,8560.54×
Washington, District of Columbia1,8540.9×
Maine1,7360.7×
Rhode Island1,6540.75×
West Virginia1,5940.5×
Nebraska1,5940.46×
Hawaii1,4980.51×
New Mexico1,3630.39×
Delaware1,2350.65×
Montana7840.41×
Vermont7320.61×
Alaska5880.4×
North Dakota5790.41×
South Dakota5650.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kashi (company) audience
BrandAffinityCategory
Google Maps14.36×Internet & Social Media
Capital One14×Business & Career
Gwyneth Paltrow43.59×Movies & TV
Circle K22.4×Shopping
Kate Hudson30.47×Movies & TV
Indeed.com10.64×Business & Career
Beetlejuice11.37×Movies & TV
Snack bar46.04×Food & Beverages
DeviantArt14.93×Internet & Social Media
AccuWeather13.45×Home & Garden
Khan Academy17.49×Business & Career
Enterprise Rent-A-Car11.48×Cars & Mobility
Jessica Alba17.85×Movies & TV
Jennifer Lawrence17.1×Movies & TV
Sam Rockwell30.1×Movies & TV
Fruit salad36.56×Food & Beverages
Bruce Willis12.22×Movies & TV
Charlie Hunnam17.78×Movies & TV
Pretzel23.27×Food & Beverages
CarGurus9.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kashi (company) audience
TraitClusterScore
SustainabilityBALANCE2.68
LGBTQ+ IdentityOPEN1.74
Design AffinityPREMIUM1.67
Healthy LifestyleBALANCE1.51
Luxury OrientationPREMIUM1.51
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Kashi (company)
CountryShare
United States50.7%
India32.4%
Canada3.2%

See Kashi (company) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Kashi (company) have in United States?

Kashi (company) has an estimated audience of 688,522 people in United States, concentrated in New York and Connecticut.

What is the gender split and age of Kashi (company) fans?

58.0% of Kashi (company) fans are female, 42.0% are male, with an average age of 37.7 years.

Which brands do Kashi (company) fans like most?

Kashi (company) fans show strongest brand affinity for Google Maps (14.36×), Capital One (14×), and Gwyneth Paltrow (43.59×) over the country average.

Where do Kashi (company) fans live in United States?

Kashi (company) fans in United States are most concentrated in New York (reach 381,506), Connecticut (reach 73,429), and California (reach 54,884). These three regions account for the largest share of the active audience.

What other brands do Kashi (company) fans also like?

Beyond Kashi (company) itself, the audience over-indexes on Capital One (14×), Gwyneth Paltrow (43.59×), Circle K (22.4×), and Kate Hudson (30.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kashi (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.