Kashi (company) Audience in United States

Kashi (company) logo

Kashi (company) has an estimated audience of 688,522 people in United States. 58.0% are female, 42.0% are male, average age 37.7. Top regions: New York, Connecticut, California. Top brand affinities: Buenavista (Madrid), Goop, Governor of Michigan, Grinch, Hibachi.

The average Kashi (company) fan in United States is 37.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Connecticut, California. Top brand affinities include Buenavista (Madrid), Goop, Governor of Michigan, with strongest over-indexing on Buenavista (Madrid) (30.47× the country average). Demographically, the Kashi (company) audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Kashi (company) fans

Demographic split for Kashi (company) audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.7
Estimated audience size688,522

Audience persona

The typical Kashi (company) fan in United States is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Buenavista (Madrid).

Top regions in United States

Top regions ranked by reach for Kashi (company) in United States
RegionReachAffinity
New York381,5069.92×
Connecticut73,42910.63×
California54,8840.72×
Texas37,1430.63×
Florida31,1100.67×
New Jersey21,0631.2×
Pennsylvania19,0030.82×
Illinois17,3480.76×
North Carolina14,1720.68×
Ohio14,0850.66×
Georgia14,0280.66×
Massachusetts13,6831.01×
Virginia13,2730.79×
Michigan13,1360.73×
Washington10,4680.76×
Maryland9,1180.77×
Arizona8,3130.59×
Oregon8,2391.04×
Tennessee7,7450.56×
Indiana7,7170.61×
Colorado6,3690.59×
Wisconsin6,1660.6×
South Carolina6,1450.59×
Missouri5,9540.54×
Minnesota5,9290.6×
Kentucky4,7020.54×
Louisiana4,4790.5×
Alabama4,3080.45×
Nevada3,9090.59×
Oklahoma3,6110.47×
Utah3,3190.54×
Iowa2,9780.53×
Arkansas2,9090.51×
Kansas2,5610.47×
Mississippi2,4770.44×
New Hampshire2,1700.8×
Idaho1,8560.54×
Washington, District of Columbia1,8540.9×
Maine1,7360.7×
Rhode Island1,6540.75×
West Virginia1,5940.5×
Nebraska1,5940.46×
Hawaii1,4980.51×
New Mexico1,3630.39×
Delaware1,2350.65×
Montana7840.41×
Vermont7320.61×
Alaska5880.4×
North Dakota5790.41×
South Dakota5650.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kashi (company) audience
BrandAffinityCategory
Buenavista (Madrid)30.47×Travel & Leisure
Goop17.43×Internet & Social Media
Governor of Michigan14.57×Politics & Society
Grinch7.83×Movies & TV
Hibachi13.62×Food & Beverages
Google Home10.61×Technology & Electronics
Grace Slick14.3×Music & Radio
No Escape (1994 film)18.27×Movies & TV
Wok10.59×Food & Beverages
headspace13.48×Health
Vocal harmony6.43×Music & Radio
Cherish (group)13.74×Music & Radio
Home construction1.68×Home & Garden
Mathcore9.23×Music & Radio
Ichiro Suzuki11.68×Sports
Guitarist (magazine)12.52×Music & Radio
Hardik Pandya15.57×Sports
Hickok4516.69×Internet & Social Media
TV Fanatic9.91×Movies & TV
Hipster8.93×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kashi (company) audience
TraitClusterScore
SustainabilityBALANCE2.68
LGBTQ+ IdentityOPEN1.74
Design AffinityPREMIUM1.67
Healthy LifestyleBALANCE1.51
Luxury OrientationPREMIUM1.51
Family OrientationCONSERVATISM1.5

Worldwide distribution

Worldwide audience distribution share by country for Kashi (company)
CountryShare
United States50.7%
India32.4%
Canada3.2%

See Kashi (company) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Kashi (company) have in United States?

Kashi (company) has an estimated audience of 688,522 people in United States, concentrated in New York and Connecticut.

What is the gender split and age of Kashi (company) fans?

58.0% of Kashi (company) fans are female, 42.0% are male, with an average age of 37.7 years.

Which brands do Kashi (company) fans like most?

Kashi (company) fans show strongest brand affinity for Buenavista (Madrid) (30.47×), Goop (17.43×), and Governor of Michigan (14.57×) over the country average.

Where do Kashi (company) fans live in United States?

Kashi (company) fans in United States are most concentrated in New York (reach 381,506), Connecticut (reach 73,429), and California (reach 54,884). These three regions account for the largest share of the active audience.

What other brands do Kashi (company) fans also like?

Beyond Kashi (company) itself, the audience over-indexes on Goop (17.43×), Governor of Michigan (14.57×), Grinch (7.83×), and Hibachi (13.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kashi (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.