Gründerzeit Audience in United States
Gründerzeit has an estimated audience of 301,250 people in United States. 63.8% are female, 36.2% are male, average age 44.2. Top regions: New York, Tennessee, California. Top brand affinities: Wok, headspace, Goop, Collectable, Governor of Michigan.
The average Gründerzeit fan in United States is 44.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Tennessee, California. Top brand affinities include Wok, headspace, Goop, with strongest over-indexing on Wok (11.05× the country average). Demographically, the Gründerzeit audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gründerzeit fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 44.2 |
| Estimated audience size | 301,250 |
Audience persona
The typical Gründerzeit fan in United States is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Wok.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 5,756 | 0.34× |
| Tennessee | 5,487 | 0.91× |
| California | 5,471 | 0.17× |
| South Carolina | 5,448 | 1.2× |
| Indiana | 5,308 | 0.96× |
| Missouri | 5,140 | 1.06× |
| Florida | 5,101 | 0.25× |
| Texas | 5,072 | 0.2× |
| North Carolina | 4,935 | 0.54× |
| Ohio | 4,915 | 0.53× |
| Georgia | 4,895 | 0.53× |
| Michigan | 4,893 | 0.62× |
| Wisconsin | 4,867 | 1.07× |
| New Jersey | 4,819 | 0.63× |
| Arizona | 4,687 | 0.76× |
| Pennsylvania | 4,667 | 0.46× |
| Connecticut | 4,628 | 1.53× |
| Rhode Island | 4,571 | 4.77× |
| Oregon | 4,537 | 1.31× |
| Utah | 4,510 | 1.67× |
| Virginia | 4,481 | 0.61× |
| Maryland | 4,459 | 0.86× |
| Illinois | 4,377 | 0.44× |
| Minnesota | 4,349 | 1.01× |
| Massachusetts | 4,304 | 0.73× |
| Washington | 4,201 | 0.7× |
| Colorado | 4,190 | 0.88× |
| Washington, District of Columbia | 2,956 | 3.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wok | 11.05× | Food & Beverages |
| headspace | 13.51× | Health |
| Goop | 5.76× | Internet & Social Media |
| Collectable | 1.68× | Kids & Family |
| Governor of Michigan | 6.89× | Politics & Society |
| Pillow | 1.99× | Home & Garden |
| Google Home | 5.58× | Technology & Electronics |
| Cherish (group) | 8.98× | Music & Radio |
| Litter box | 1.7× | Pets & Animals |
| Grace Slick | 6.89× | Music & Radio |
| El Paso County, Colorado | 9.91× | Travel & Leisure |
| Fairy godmother | 5.4× | Literature |
| Saving | 2.11× | Business & Career |
| Guitarist (magazine) | 8.14× | Music & Radio |
| TV Fanatic | 7.26× | Movies & TV |
| 3D printing | 1.51× | Technology & Electronics |
| Kikar HaShabbat | 9.38× | News |
| Erie County, New York | 5.45× | Travel & Leisure |
| Celestial marriage | 19.14× | Kids & Family |
| Ira Glass | 9.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 3.35 |
| Community Orientation | OPEN | 1.75 |
| Extroversion | THRILL | 1.68 |
| Spirituality | BALANCE | 1.58 |
| Luxury Orientation | PREMIUM | 1.57 |
| Mindfulness | BALANCE | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.5% |
| United States | 28.4% |
| Brazil | 11.5% |
See Gründerzeit audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Gründerzeit have in United States?
Gründerzeit has an estimated audience of 301,250 people in United States, concentrated in New York and Tennessee.
What is the gender split and age of Gründerzeit fans?
63.8% of Gründerzeit fans are female, 36.2% are male, with an average age of 44.2 years.
Which brands do Gründerzeit fans like most?
Gründerzeit fans show strongest brand affinity for Wok (11.05×), headspace (13.51×), and Goop (5.76×) over the country average.
Where do Gründerzeit fans live in United States?
Gründerzeit fans in United States are most concentrated in New York (reach 5,756), Tennessee (reach 5,487), and California (reach 5,471). These three regions account for the largest share of the active audience.
What other brands do Gründerzeit fans also like?
Beyond Gründerzeit itself, the audience over-indexes on headspace (13.51×), Goop (5.76×), Collectable (1.68×), and Governor of Michigan (6.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gründerzeit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.