Kenny Rogers Audience in United States

Kenny Rogers logo

Kenny Rogers has an estimated audience of 2,330,203 people in United States. 59.6% are female, 40.4% are male, average age 49.0. Top regions: Texas, California, Florida. Top brand affinities: Sam Elliott, Dolly Parton, MacGyver, NCIS (franchise), Friday Night Lights (film).

The average Kenny Rogers fan in United States is 49.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Sam Elliott, Dolly Parton, MacGyver, with strongest over-indexing on Sam Elliott (23.89× the country average). Demographically, the Kenny Rogers audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Kenny Rogers fans

Demographic split for Kenny Rogers audience in United States
MetricValue
Female59.6%
Male40.4%
Average age49.0
Estimated audience size2,330,203

Audience persona

The typical Kenny Rogers fan in United States is more female, around 49.0 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Top regions in United States

Top regions ranked by reach for Kenny Rogers in United States
RegionReachAffinity
Texas192,7070.96×
California187,6020.73×
Florida151,1280.96×
New York107,7750.83×
Georgia80,3561.12×
Ohio79,4891.11×
Pennsylvania79,4391.01×
North Carolina73,2121.04×
Illinois72,9120.94×
Michigan64,6531.06×
Tennessee63,1571.35×
Virginia48,1300.85×
Missouri47,8141.27×
Arizona47,6831×
Indiana47,4351.11×
New Jersey47,2310.8×
Washington41,7200.89×
Alabama40,2671.24×
Wisconsin39,9471.14×
South Carolina38,3071.09×
Kentucky37,7411.29×
Minnesota37,0121.11×
Massachusetts36,4580.79×
Colorado31,9240.87×
Oklahoma30,3851.17×
Louisiana29,8420.99×
Maryland29,1850.73×
Oregon25,1030.94×
Arkansas23,3021.21×
Iowa22,5611.18×
Mississippi21,5761.12×
Connecticut20,7280.89×
Kansas20,6461.12×
Nevada20,3040.9×
Utah20,1080.96×
West Virginia12,9931.2×
Idaho12,4491.07×
Nebraska12,0051.03×
New Mexico10,9330.94×
New Hampshire8,7480.95×
Maine8,5911.03×
Hawaii8,5040.85×
Montana6,8361.06×
South Dakota6,7981.26×
Rhode Island5,6600.76×
Delaware5,0100.78×
North Dakota4,7300.99×
Alaska4,2060.84×
Washington, District of Columbia3,9110.56×
Vermont3,5710.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenny Rogers audience
BrandAffinityCategory
Sam Elliott23.89×Movies & TV
Dolly Parton10.81×Music & Radio
MacGyver26.59×Movies & TV
NCIS (franchise)14.28×Movies & TV
Friday Night Lights (film)21.47×Movies & TV
The Alamo (1960 film)19.57×
Country Music Hall of Fame and Museum22.23×Music & Radio
Dwight Yoakam17.11×Music & Radio
Texas Country Music Hall of Fame32.94×
Ronnie Milsap31.74×Music & Radio
Tara Reid13.63×Movies & TV
Sharon Osbourne8.55×Movies & TV
Willie Nelson6.81×Music & Radio
Alan Jackson9.49×Music & Radio
Fox News Channel1.8×Movies & TV
Jesus2.57×Politics & Society
Touched by an Angel22.83×Movies & TV
Frasier16.24×Movies & TV
Daily Mail3.42×News
Johnny Cash8.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenny Rogers audience
TraitClusterScore
PatriotismCONSERVATISM1.76
TraditionCONSERVATISM1.44
Family OrientationCONSERVATISM1.42
Community OrientationOPEN1.36
Price SensitivityPREMIUM1.32
SpiritualityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Kenny Rogers
CountryShare
United States41.6%
United Kingdom9.7%
Philippines9.1%

See Kenny Rogers audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Kenny Rogers have in United States?

Kenny Rogers has an estimated audience of 2,330,203 people in United States, concentrated in Texas and California.

What is the gender split and age of Kenny Rogers fans?

59.6% of Kenny Rogers fans are female, 40.4% are male, with an average age of 49.0 years.

Which brands do Kenny Rogers fans like most?

Kenny Rogers fans show strongest brand affinity for Sam Elliott (23.89×), Dolly Parton (10.81×), and MacGyver (26.59×) over the country average.

Where do Kenny Rogers fans live in United States?

Kenny Rogers fans in United States are most concentrated in Texas (reach 192,707), California (reach 187,602), and Florida (reach 151,128). These three regions account for the largest share of the active audience.

What other brands do Kenny Rogers fans also like?

Beyond Kenny Rogers itself, the audience over-indexes on Dolly Parton (10.81×), MacGyver (26.59×), NCIS (franchise) (14.28×), and Friday Night Lights (film) (21.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenny Rogers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.