Gründerzeit Audience in Germany
Gründerzeit has an estimated audience of 301,394 people in Germany. 57.1% are female, 42.9% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 1. FC Magdeburg, JACK & JONES, VfB Stuttgart, 2. Bundesliga, Second Life.
The average Gründerzeit fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 1. FC Magdeburg, JACK & JONES, VfB Stuttgart, with strongest over-indexing on 1. FC Magdeburg (45.37× the country average). Demographically, the Gründerzeit audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gründerzeit fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 41.4 |
| Estimated audience size | 301,394 |
Audience persona
The typical Gründerzeit fan in Germany is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for 1. FC Magdeburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,183 | 0.79× |
| Bayern | 40,587 | 0.84× |
| Baden-Württemberg | 34,577 | 0.84× |
| Niedersachsen | 25,410 | 0.87× |
| Berlin | 24,934 | 1.85× |
| Sachsen | 22,866 | 1.55× |
| Hessen | 22,099 | 0.96× |
| Rheinland-Pfalz | 13,567 | 0.9× |
| Schleswig-Holstein | 9,911 | 0.92× |
| Brandenburg | 9,609 | 1.03× |
| Sachsen-Anhalt | 8,014 | 1.03× |
| Hamburg | 7,791 | 1.14× |
| Thüringen | 7,454 | 0.97× |
| Mecklenburg-Vorpommern | 5,109 | 0.89× |
| Saarland | 2,474 | 0.67× |
| Bremen | 1,968 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 1. FC Magdeburg | 45.37× | Sports |
| JACK & JONES | 75.56× | Fashion & Accessoires |
| VfB Stuttgart | 7.2× | Sports |
| 2. Bundesliga | 5.86× | Sports |
| Second Life | 27.77× | Games |
| Jared Padalecki | 20× | Movies & TV |
| Sam Neill | 16.65× | Movies & TV |
| Satire | 7.08× | Literature |
| Die Flippers | 20.97× | Music & Radio |
| Kicker | 5.08× | Sports |
| Deutsche Bahn | 2.76× | Cars & Mobility |
| Real property | 5.39× | Home & Garden |
| German television comedy | 6.66× | Movies & TV |
| Christmas market | 6.13× | Food & Beverages |
| Cillian Murphy | 8.76× | Movies & TV |
| Western Union | 4.31× | Business & Career |
| Whirlpool Corporation | 8.91× | Home & Garden |
| Oliver Kahn | 11.25× | Sports |
| Pets | 1.72× | Pets & Animals |
| Zac Efron | 6.74× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.55 |
| Early Adopter Mentality | POWER | 1.41 |
| Urban Lifestyle | OPEN | 1.39 |
| Design Affinity | PREMIUM | 1.39 |
| Community Orientation | OPEN | 1.36 |
| Quality Awareness | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.5% |
| United States | 28.4% |
| Brazil | 11.5% |
See Gründerzeit audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gründerzeit have in Germany?
Gründerzeit has an estimated audience of 301,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gründerzeit fans?
57.1% of Gründerzeit fans are female, 42.9% are male, with an average age of 41.4 years.
Which brands do Gründerzeit fans like most?
Gründerzeit fans show strongest brand affinity for 1. FC Magdeburg (45.37×), JACK & JONES (75.56×), and VfB Stuttgart (7.2×) over the country average.
Where do Gründerzeit fans live in Germany?
Gründerzeit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,183), Bayern (reach 40,587), and Baden-Württemberg (reach 34,577). These three regions account for the largest share of the active audience.
What other brands do Gründerzeit fans also like?
Beyond Gründerzeit itself, the audience over-indexes on JACK & JONES (75.56×), VfB Stuttgart (7.2×), 2. Bundesliga (5.86×), and Second Life (27.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gründerzeit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.