Second Life Audience in Germany
Second Life has an estimated audience of 317,742 people in Germany. 70.1% are female, 29.9% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Meta Quest 3, Metaverse, Gründerzeit, Antique furniture, Shabby chic.
The average Second Life fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Meta Quest 3, Metaverse, Gründerzeit, with strongest over-indexing on Meta Quest 3 (138.31× the country average). Demographically, the Second Life audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Metaverse
Demographics of Second Life fans
| Metric | Value |
|---|---|
| Female | 70.1% |
| Male | 29.9% |
| Average age | 43.1 |
| Estimated audience size | 317,742 |
Audience persona
The typical Second Life fan in Germany is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Meta Quest 3.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,315 | 1.26× |
| Bayern | 48,491 | 0.89× |
| Baden-Württemberg | 40,182 | 0.87× |
| Niedersachsen | 37,379 | 1.14× |
| Hessen | 21,083 | 0.82× |
| Berlin | 20,982 | 1.39× |
| Schleswig-Holstein | 15,190 | 1.25× |
| Rheinland-Pfalz | 15,005 | 0.89× |
| Sachsen | 14,336 | 0.87× |
| Brandenburg | 13,253 | 1.26× |
| Thüringen | 13,101 | 1.52× |
| Sachsen-Anhalt | 8,524 | 0.97× |
| Hamburg | 5,738 | 0.75× |
| Saarland | 4,464 | 1.08× |
| Mecklenburg-Vorpommern | 4,420 | 0.69× |
| Bremen | 2,081 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meta Quest 3 | 138.31× | Technology & Electronics |
| Metaverse | 138.31× | Internet & Social Media |
| Gründerzeit | 34.19× | Politics & Society |
| Antique furniture | 17.33× | Home & Garden |
| Shabby chic | 17.67× | Home & Garden |
| Tattoos.com | 8.4× | Fashion & Accessoires |
| Garage sale | 8.78× | Fashion & Accessoires |
| Used good | 4.95× | Politics & Society |
| Charity shop | 5.38× | Fashion & Accessoires |
| Virtue | 3.56× | Politics & Society |
| Massively multiplayer online role-playing games | 4.03× | Games |
| Second-hand shop | 5.27× | Shopping |
| Online games | 2.43× | Games |
| Second Chance | 38.84× | Movies & TV |
| CrazyGames | 2.43× | Games |
| Avatar (computing) | 20.96× | Technology & Electronics |
| Man cave | 26.62× | Home & Garden |
| Netto Marken-Discount | 1.62× | Shopping |
| Secretary | 10.18× | Business & Career |
| Dining room | 3.05× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.84 |
| Indulgence | JOY | 1.71 |
| Tradition | CONSERVATISM | 1.68 |
| Sustainability | BALANCE | 1.65 |
| Design Affinity | PREMIUM | 1.63 |
| Creativity | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.5% |
| Japan | 9.1% |
| France | 9.0% |
See Second Life audiences in other countries
More Metaverse audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Second Life have in Germany?
Second Life has an estimated audience of 317,742 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Second Life fans?
70.1% of Second Life fans are female, 29.9% are male, with an average age of 43.1 years.
Which brands do Second Life fans like most?
Second Life fans show strongest brand affinity for Meta Quest 3 (138.31×), Metaverse (138.31×), and Gründerzeit (34.19×) over the country average.
Where do Second Life fans live in Germany?
Second Life fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,315), Bayern (reach 48,491), and Baden-Württemberg (reach 40,182). These three regions account for the largest share of the active audience.
What other brands do Second Life fans also like?
Beyond Second Life itself, the audience over-indexes on Metaverse (138.31×), Gründerzeit (34.19×), Antique furniture (17.33×), and Shabby chic (17.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Second Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.