Rascasse Audience Intelligence

Ovo vegetarianism Audience in United States

A data profile of the people who buy, follow and care about Ovo vegetarianism in United States — modelled from more than twelve digital signal sources. Ovo vegetarianism has an estimated audience of 652,784 people in United States.

#10329among Topic in United States#1703in Food & Beverages

The average Ovo vegetarianism fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fruitarianism, Global warming, Italian cuisine, with strongest over-indexing on Fruitarianism (172.02× the country average).

Demographically, the Ovo vegetarianism audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ovo vegetarianism fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Fruitarianism.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ovo vegetarianism profile in United States.

Audience size
653K
in United States
Gender
62.2%♀
37.8% male
Age
39.1
average years
Country rank
#31187
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ovo vegetarianism fans

62.2% are female, 37.8% are male, average age 39.1.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Ovo vegetarianism audience in United States
MetricValue
Female62.2%
Male37.8%
Average age39.1
Estimated audience size652,784
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Ovo vegetarianism audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4922%
50+20%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Ovo vegetarianism audience comes from United States.

Worldwide audience distribution share by country for Ovo vegetarianism
CountryShare
United States16.8%
United Kingdom11.0%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ovo vegetarianism audience in United States is strongest.

Fig. 05

Top regions by affinity

Ovo vegetarianism fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.28×
02Nebraska~4K1.20×
03North Carolina~20K1.12×
04Missouri~10K1.12×
05Montana~2K1.12×
06Vermont~1K1.11×
07California~80K1.08×
08South Dakota~2K1.07×
09North Dakota~1K1.07×
10New Jersey~20K1.04×
11Oklahoma~7K1.03×
12Arkansas~5K1.02×
13Virginia~20K1.01×
14Washington~10K1.01×
15Washington, District of Columbia~2K1.01×
16Georgia~20K1.00×
17Michigan~20K1.00×
18Kansas~5K1.00×
19West Virginia~3K1.00×
20Mississippi~5K0.99×
21Idaho~3K0.99×
22Hawaii~3K0.99×
23Delaware~2K0.99×
24Massachusetts~10K0.98×
25Rhode Island~2K0.98×
26Pennsylvania~20K0.97×
27Indiana~10K0.97×
28Maryland~10K0.97×
29Utah~6K0.97×
30New Hampshire~2K0.96×
31Maine~2K0.96×
32Connecticut~6K0.95×
33Iowa~5K0.94×
34New Mexico~3K0.94×
35New York~30K0.93×
36Oregon~7K0.92×
37Colorado~9K0.91×
38South Carolina~9K0.91×
39Alabama~8K0.91×
40Louisiana~8K0.91×
41Arizona~10K0.89×
42Kentucky~7K0.89×
43Nevada~6K0.89×
44Illinois~20K0.88×
45Ohio~20K0.88×
46Tennessee~10K0.85×
47Wisconsin~8K0.85×
48Minnesota~8K0.85×
49Texas~50K0.83×
50Florida~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Ovo vegetarianism, United States
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ovo vegetarianism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ovo vegetarianism audience
#·InterestCategoryAffinity×
01FruitarianismFood & Beverages172.02×
02Global warmingPolitics & Society26.54×
03Burj KhalifaTravel & Leisure20.00×
04Breast pumpKids & Family11.54×
05Natural foodsFood & Beverages6.98×
06Fast food restaurantsFood & Beverages5.75×
07Italian cuisineFood & Beverages4.98×
08MilkFood & Beverages4.33×
09KitchenwareHome & Garden3.54×
10Snack foodFood & Beverages3.53×
11VeganismFood & Beverages3.48×
12NordstromShopping2.88×
13CocktailFood & Beverages2.88×
14Burger KingFood & Beverages2.78×
15RecipesFood & Beverages2.50×
16WineFood & Beverages2.29×
17Fast foodFood & Beverages2.27×
18Home improvementHome & Garden2.00×
19CookingFood & Beverages1.95×
20Alcoholic beveragesFood & Beverages1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ovo vegetarianism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ovo vegetarianism audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.48×
Luxury OrientationPREMIUM2.43×
Healthy LifestyleBALANCE2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ovo vegetarianism audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
IndividualismJOY0.83×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ovo vegetarianism have in United States?

Ovo vegetarianism has an estimated audience of 652,784 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ovo vegetarianism fans?

62.2% of Ovo vegetarianism fans are female, 37.8% are male, with an average age of 39.1 years.

03

Which brands do Ovo vegetarianism fans like most?

Ovo vegetarianism fans show strongest brand affinity for Fruitarianism (172.02×), Global warming (26.54×), and Italian cuisine (4.98×) over the country average.

04

Where do Ovo vegetarianism fans live in United States?

Ovo vegetarianism fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Ovo vegetarianism fans also like?

Beyond Ovo vegetarianism itself, the audience over-indexes on Global warming (26.54×), Italian cuisine (4.98×), Fast food restaurants (5.75×), and Milk (4.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Ovo vegetarianism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ovo vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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