Ovo vegetarianism Audience in United States

Ovo vegetarianism logo

Ovo vegetarianism has an estimated audience of 652,784 people in United States. 62.2% are female, 37.8% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Fruitarianism, Bachelor of Business Administration, Global warming, Google Maps, Natural foods.

The average Ovo vegetarianism fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fruitarianism, Bachelor of Business Administration, Global warming, with strongest over-indexing on Fruitarianism (109.35× the country average). Demographically, the Ovo vegetarianism audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Ovo vegetarianism fans

Demographic split for Ovo vegetarianism audience in United States
MetricValue
Female62.2%
Male37.8%
Average age39.1
Estimated audience size652,784

Audience persona

The typical Ovo vegetarianism fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Fruitarianism.

Top regions in United States

Top regions ranked by reach for Ovo vegetarianism in United States
RegionReachAffinity
California89,1731.24×
Texas51,5780.92×
New York37,3831.02×
Florida36,7850.83×
Pennsylvania20,4220.93×
North Carolina19,9251.01×
Georgia19,1600.95×
Illinois18,7500.86×
New Jersey18,5051.11×
Ohio16,8150.84×
Virginia16,5721.04×
Michigan16,4370.96×
Massachusetts13,2641.03×
Washington13,2071.01×
Missouri12,3571.17×
Arizona12,2780.92×
Maryland10,5800.94×
Indiana9,9780.84×
Tennessee9,9770.76×
Colorado8,9090.87×
South Carolina8,3940.85×
Oklahoma7,8261.08×
Alabama7,8100.86×
Oregon6,8520.92×
Kentucky6,2350.76×
Minnesota6,1650.66×
Wisconsin6,1500.63×
Louisiana6,1020.72×
Connecticut5,8480.89×
Nebraska5,4281.66×
Utah5,4210.93×
Mississippi5,1470.96×
Arkansas4,9540.92×
Kansas4,4150.86×
Nevada4,3910.7×
Iowa3,8810.72×
West Virginia3,3641.11×
Alaska3,0042.15×
Idaho2,9430.9×
Montana2,7721.53×
New Mexico2,4160.74×
Hawaii2,3430.83×
Washington, District of Columbia2,1861.11×
New Hampshire2,0420.79×
Maine1,9710.84×
Rhode Island1,8310.88×
South Dakota1,8241.21×
Vermont1,8011.57×
North Dakota1,7761.32×
Wyoming1,7191.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ovo vegetarianism audience
BrandAffinityCategory
Fruitarianism109.35×Food & Beverages
Bachelor of Business Administration47.06×Business & Career
Global warming11.75×Politics & Society
Google Maps4.03×Internet & Social Media
Natural foods7.56×Food & Beverages
Indeed.com3.47×Business & Career
Kitchenware4.66×Home & Garden
Fast food3.04×Food & Beverages
Online food ordering5.06×Food & Beverages
Burj Khalifa20×Travel & Leisure
Enterprise Rent-A-Car4.23×Cars & Mobility
Organic farming3.94×Food & Beverages
Capital One2.69×Business & Career
Philadelphia 76ers6×Sports
Patagonia5.55×Fashion & Accessoires
In-N-Out Burger3.04×Food & Beverages
Personal care2.81×Health
Fast food restaurants3.7×Food & Beverages
Cillian Murphy7.53×Movies & TV
Google Flights3.49×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ovo vegetarianism audience
TraitClusterScore
Luxury OrientationPREMIUM2.82
Healthy LifestyleBALANCE2.04
Quality AwarenessPREMIUM1.97
LGBTQ+ IdentityOPEN1.92
IndulgenceJOY1.87
Design AffinityPREMIUM1.86

Worldwide distribution

Worldwide audience distribution share by country for Ovo vegetarianism
CountryShare
United States16.8%
United Kingdom11.0%
Italy8.8%

See Ovo vegetarianism audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Ovo vegetarianism have in United States?

Ovo vegetarianism has an estimated audience of 652,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Ovo vegetarianism fans?

62.2% of Ovo vegetarianism fans are female, 37.8% are male, with an average age of 39.1 years.

Which brands do Ovo vegetarianism fans like most?

Ovo vegetarianism fans show strongest brand affinity for Fruitarianism (109.35×), Bachelor of Business Administration (47.06×), and Global warming (11.75×) over the country average.

Where do Ovo vegetarianism fans live in United States?

Ovo vegetarianism fans in United States are most concentrated in California (reach 89,173), Texas (reach 51,578), and New York (reach 37,383). These three regions account for the largest share of the active audience.

What other brands do Ovo vegetarianism fans also like?

Beyond Ovo vegetarianism itself, the audience over-indexes on Bachelor of Business Administration (47.06×), Global warming (11.75×), Google Maps (4.03×), and Natural foods (7.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ovo vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.