A data profile of the people who buy, follow and care about Califia Farms in United States — modelled from more than twelve digital signal sources. Califia Farms has an estimated audience of 666,518 people in United States.
The average Califia Farms fan in United States is 38.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Google Photos, Changing Habits, Larry Bird, with strongest over-indexing on Google Photos (44.24× the country average).
Demographically, the Califia Farms audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Califia Farms fan in United States is balanced, around 38.9 years old, with strong Family Orientation tendencies and a notable affinity for Google Photos.
The key figures that characterise the Califia Farms profile in United States.
51.6% are female, 48.4% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 38.9 |
| Estimated audience size | 666,518 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Califia Farms audience comes from United States.
| Country | Share |
|---|---|
| United States | 61.9% |
| Japan | 4.9% |
| United Kingdom | 3.6% |
Where the Califia Farms audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | California | ~200K | 3.34× | |
| 02 | New York | ~60K | 1.61× | |
| 03 | Illinois | ~30K | 1.46× | |
| 04 | New Jersey | ~20K | 1.45× | |
| 05 | Connecticut | ~9K | 1.36× | |
| 06 | Massachusetts | ~20K | 1.18× | |
| 07 | Washington, District of Columbia | ~2K | 1.14× | |
| 08 | Rhode Island | ~2K | 1.12× | |
| 09 | Georgia | ~20K | 1.10× | |
| 10 | Florida | ~50K | 1.09× | |
| 11 | Colorado | ~10K | 1.09× | |
| 12 | North Carolina | ~20K | 1.06× | |
| 13 | Oregon | ~8K | 1.04× | |
| 14 | Virginia | ~20K | 1.03× | |
| 15 | Arizona | ~10K | 1.03× | |
| 16 | Maine | ~2K | 1.03× | |
| 17 | Maryland | ~10K | 1.01× | |
| 18 | Washington | ~10K | 1.00× | |
| 19 | New Hampshire | ~3K | 1.00× | |
| 20 | Pennsylvania | ~20K | 0.99× | |
| 21 | Michigan | ~20K | 0.99× | |
| 22 | Tennessee | ~10K | 0.98× | |
| 23 | Vermont | ~1K | 0.98× | |
| 24 | Minnesota | ~9K | 0.97× | |
| 25 | Nevada | ~6K | 0.97× | |
| 26 | Idaho | ~3K | 0.97× | |
| 27 | Delaware | ~2K | 0.97× | |
| 28 | Alaska | ~1K | 0.96× | |
| 29 | South Carolina | ~9K | 0.95× | |
| 30 | Ohio | ~20K | 0.94× | |
| 31 | South Dakota | ~1K | 0.94× | |
| 32 | Montana | ~2K | 0.93× | |
| 33 | North Dakota | ~1K | 0.93× | |
| 34 | Indiana | ~10K | 0.91× | |
| 35 | Arkansas | ~5K | 0.91× | |
| 36 | Nebraska | ~3K | 0.91× | |
| 37 | Texas | ~50K | 0.90× | |
| 38 | Louisiana | ~8K | 0.90× | |
| 39 | Kentucky | ~8K | 0.90× | |
| 40 | Hawaii | ~3K | 0.90× | |
| 41 | Missouri | ~10K | 0.89× | |
| 42 | Wisconsin | ~9K | 0.89× | |
| 43 | Iowa | ~5K | 0.88× | |
| 44 | New Mexico | ~3K | 0.88× | |
| 45 | West Virginia | ~3K | 0.88× | |
| 46 | Utah | ~5K | 0.87× | |
| 47 | Kansas | ~5K | 0.87× | |
| 48 | Mississippi | ~5K | 0.85× | |
| 49 | Oklahoma | ~6K | 0.83× | |
| 50 | Alabama | ~8K | 0.82× |
The strongest cross-interests of the Califia Farms audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ghost Rider | Movies & TV | 60.65× | ||
| 02 | Rice milk | Food & Beverages | 56.25× | ||
| 03 | Google Photos | Technology & Electronics | 44.24× | ||
| 04 | Changing Habits | Health | 41.57× | ||
| 05 | Oatly | Food & Beverages | 38.41× | ||
| 06 | Chobani | Food & Beverages | 32.58× | ||
| 07 | Soy milk | Food & Beverages | 30.41× | ||
| 08 | Febreze | Home & Garden | 26.10× | ||
| 09 | Larry Bird | Sports | 20.00× | ||
| 10 | Erin Andrews | Sports | 20.00× | ||
| 11 | Kareem Abdul-Jabbar | Sports | 16.52× | ||
| 12 | The Doors | Music & Radio | 12.81× | ||
| 13 | Family car | Cars & Mobility | 9.08× | ||
| 14 | Trivago | Travel & Leisure | 7.44× | ||
| 15 | Tim Horton | Sports | 6.70× | ||
| 16 | Staples (Canada) | Business & Career | 5.55× | ||
| 17 | QVC | Movies & TV | 5.20× | ||
| 18 | Discount stores | Shopping | 3.46× | ||
| 19 | Planet Fitness | Sports | 3.20× | ||
| 20 | Organic food | Food & Beverages | 3.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.28× | |
| Convenience Orientation | PREMIUM | 2.16× | |
| Price Sensitivity | PREMIUM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.76× | |
| Risk Appetite | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.81× |
Califia Farms has an estimated audience of 666,518 people in United States, concentrated in California and New York.
51.6% of Califia Farms fans are female, 48.4% are male, with an average age of 38.9 years.
Califia Farms fans show strongest brand affinity for Google Photos (44.24×), Changing Habits (41.57×), and Larry Bird (20×) over the country average.
Califia Farms fans in United States are most concentrated in California (reach ~200K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Califia Farms itself, the audience over-indexes on Changing Habits (41.57×), Larry Bird (20×), Chobani (32.58×), and Febreze (26.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Califia Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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