Rascasse Audience Intelligence

Chobani Target Market in United States

A data profile of the people who buy, follow and care about Chobani in United States — modelled from more than twelve digital signal sources. Chobani has an estimated audience of 1,350,990 people in United States.

#1957among Brand in United States#1117in Food & Beverages

The average Chobani fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Food52, Well+Good, Beetlejuice, with strongest over-indexing on Food52 (25.35× the country average).

Demographically, the Chobani audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chobani fan in United States is more female, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Food52.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chobani profile in United States.

Audience size
1.4M
in United States
Gender
62.0%♀
38.0% male
Age
37.0
average years
Country rank
#19160
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chobani

62.0% are female, 38.0% are male, average age 37.0.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Chobani audience in United States
MetricValue
Female62.0%
Male38.0%
Average age37.0
Estimated audience size1,350,990
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Chobani audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3921%
40-4919%
50+14%
Fig. 04

Worldwide distribution

38.6%

of the worldwide Chobani audience comes from United States.

Worldwide audience distribution share by country for Chobani
CountryShare
United States38.6%
Mexico10.1%
Australia5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chobani audience in United States is strongest.

Fig. 05

Top regions by affinity

Chobani customers by region in United States
#RegionReachAffinity×
01Idaho~60K8.57×
02New York~100K1.93×
03New Jersey~40K1.27×
04Massachusetts~30K1.15×
05California~200K1.07×
06Illinois~50K1.05×
07Connecticut~10K1.05×
08Washington, District of Columbia~4K1.05×
09Pennsylvania~50K1.01×
10Texas~100K0.98×
11Rhode Island~4K0.97×
12Michigan~30K0.95×
13New Hampshire~5K0.95×
14Florida~90K0.94×
15Virginia~30K0.94×
16North Carolina~40K0.93×
17Maryland~20K0.93×
18Utah~10K0.93×
19Georgia~40K0.91×
20Vermont~2K0.91×
21Delaware~3K0.88×
22Minnesota~20K0.86×
23Washington~20K0.85×
24Ohio~30K0.83×
25Hawaii~5K0.83×
26Maine~4K0.83×
27Nebraska~6K0.82×
28North Dakota~2K0.82×
29Indiana~20K0.81×
30Wisconsin~20K0.81×
31Nevada~10K0.81×
32Arkansas~9K0.81×
33South Carolina~20K0.80×
34Arizona~20K0.79×
35Tennessee~20K0.79×
36Kentucky~10K0.79×
37Oregon~10K0.78×
38South Dakota~2K0.78×
39Iowa~9K0.77×
40Kansas~8K0.77×
41Missouri~20K0.75×
42Colorado~20K0.75×
43Louisiana~10K0.74×
44West Virginia~5K0.74×
45Montana~3K0.72×
46Alaska~2K0.72×
47Oklahoma~10K0.71×
48Alabama~10K0.69×
49New Mexico~5K0.68×
50Mississippi~7K0.67×
Fig. 06

Affinity by region

Affinity by region — Chobani, United States
0.67×1.00×8.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chobani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chobani audience
#·InterestCategoryAffinity×
01Califia FarmsTopic32.58×
02OatlyFood & Beverages25.39×
03Food52Food & Beverages25.35×
04Well+GoodHealth20.93×
05Fuqua School of BusinessBusiness & Career19.86×
06FageFood & Beverages18.66×
07YakultFood & Beverages18.37×
08Carmen ElectraMovies & TV12.62×
09NeighborsMovies & TV9.98×
10Flex (magazine)Sports8.62×
11Kelly OsbourneMusic & Radio5.02×
12BeetlejuiceMovies & TV4.91×
13Sustainable productsPolitics & Society4.39×
14YogurtFood & Beverages3.54×
157-ElevenShopping3.11×
16BurlingtonFashion & Accessoires2.57×
17CVS PharmacyShopping2.06×
18WalgreensShopping2.01×
19AutoZoneCars & Mobility1.67×
20Trader Joe'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chobani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chobani audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.74×
Healthy LifestyleBALANCE1.43×
IndulgenceJOY1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chobani audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.92×
PatriotismCONSERVATISM0.98×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chobani's target market in United States?

Chobani's target market in United States covers an estimated 1,350,990 people, concentrated in California and New York.

02

What is the gender split and age of Chobani customers?

62.0% of the Chobani audience are female, 38.0% are male, with an average age of 37.0 years.

03

Which brands do Chobani fans like most?

Chobani fans show strongest brand affinity for Food52 (25.35×), Well+Good (20.93×), and Beetlejuice (4.91×) over the country average.

04

Where do Chobani fans live in United States?

Chobani fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chobani fans also like?

Beyond Chobani itself, the audience over-indexes on Well+Good (20.93×), Beetlejuice (4.91×), Califia Farms (32.58×), and Carmen Electra (12.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Chobani audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chobani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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