Chobani Audience in United States
Chobani has an estimated audience of 1,339,141 people in United States. 62.0% are female, 38.0% are male, average age 37.0. Top regions: California, New York, Texas. Top brand affinities: Beetlejuice, Food52, Well+Good, Califia Farms, Carmen Electra.
The average Chobani fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Beetlejuice, Food52, Well+Good, with strongest over-indexing on Beetlejuice (4.91× the country average). Demographically, the Chobani audience skews more female with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Chobani fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 37.0 |
| Estimated audience size | 1,339,141 |
Audience persona
The typical Chobani fan in United States is more female, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 181,843 | 1.23× |
| New York | 159,152 | 2.13× |
| Texas | 122,936 | 1.07× |
| Florida | 97,058 | 1.07× |
| Illinois | 52,493 | 1.18× |
| Pennsylvania | 49,440 | 1.1× |
| New Jersey | 48,630 | 1.43× |
| Georgia | 42,113 | 1.02× |
| North Carolina | 40,784 | 1.01× |
| Ohio | 37,494 | 0.91× |
| Idaho | 34,532 | 5.14× |
| Massachusetts | 34,472 | 1.31× |
| Michigan | 34,215 | 0.98× |
| Virginia | 33,612 | 1.03× |
| Washington | 25,104 | 0.93× |
| Tennessee | 22,787 | 0.85× |
| Maryland | 22,220 | 0.97× |
| Arizona | 21,452 | 0.78× |
| Indiana | 20,244 | 0.83× |
| Minnesota | 18,428 | 0.96× |
| Wisconsin | 18,254 | 0.91× |
| Colorado | 17,755 | 0.84× |
| Missouri | 17,536 | 0.81× |
| South Carolina | 17,360 | 0.86× |
| Connecticut | 15,985 | 1.19× |
| Kentucky | 13,364 | 0.8× |
| Louisiana | 13,031 | 0.75× |
| Oregon | 13,018 | 0.85× |
| Alabama | 12,301 | 0.66× |
| Utah | 11,793 | 0.98× |
| Nevada | 10,946 | 0.85× |
| Oklahoma | 10,095 | 0.68× |
| Arkansas | 9,038 | 0.82× |
| Iowa | 8,987 | 0.81× |
| Kansas | 7,758 | 0.74× |
| Mississippi | 6,694 | 0.61× |
| Nebraska | 5,304 | 0.79× |
| New Hampshire | 5,055 | 0.96× |
| Hawaii | 5,004 | 0.87× |
| Washington, District of Columbia | 4,922 | 1.22× |
| Rhode Island | 4,571 | 1.07× |
| New Mexico | 4,318 | 0.64× |
| Maine | 4,123 | 0.86× |
| West Virginia | 3,920 | 0.63× |
| Delaware | 3,331 | 0.9× |
| Montana | 2,287 | 0.62× |
| Vermont | 2,267 | 0.96× |
| North Dakota | 1,954 | 0.71× |
| South Dakota | 1,881 | 0.61× |
| Alaska | 1,409 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beetlejuice | 4.91× | Movies & TV |
| Food52 | 25.35× | Food & Beverages |
| Well+Good | 20.93× | Health |
| Califia Farms | 32.58× | |
| Carmen Electra | 12.62× | Movies & TV |
| 7-Eleven | 3.11× | Shopping |
| Neighbors | 9.98× | Movies & TV |
| Walgreens | 2.01× | Shopping |
| Kelly Osbourne | 5.02× | Music & Radio |
| Burlington | 2.57× | Fashion & Accessoires |
| Yakult | 18.37× | Food & Beverages |
| Oatly | 25.39× | Food & Beverages |
| Fuqua School of Business | 19.86× | Business & Career |
| Fage | 18.66× | Food & Beverages |
| CVS Pharmacy | 2.06× | Shopping |
| AutoZone | 1.67× | Cars & Mobility |
| Yogurt | 3.54× | Food & Beverages |
| Sustainable products | 4.39× | Politics & Society |
| Macy's | 1.51× | Shopping |
| Amy's Kitchen | 14.34× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.71 |
| Family Orientation | CONSERVATISM | 1.66 |
| Indulgence | JOY | 1.6 |
| Luxury Orientation | PREMIUM | 1.58 |
| Price Sensitivity | PREMIUM | 1.52 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.6% |
| Mexico | 10.5% |
| Australia | 5.3% |
See Chobani audiences in other countries
More Food & Beverages audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Chobani have in United States?
Chobani has an estimated audience of 1,339,141 people in United States, concentrated in California and New York.
What is the gender split and age of Chobani fans?
62.0% of Chobani fans are female, 38.0% are male, with an average age of 37.0 years.
Which brands do Chobani fans like most?
Chobani fans show strongest brand affinity for Beetlejuice (4.91×), Food52 (25.35×), and Well+Good (20.93×) over the country average.
Where do Chobani fans live in United States?
Chobani fans in United States are most concentrated in California (reach 181,843), New York (reach 159,152), and Texas (reach 122,936). These three regions account for the largest share of the active audience.
What other brands do Chobani fans also like?
Beyond Chobani itself, the audience over-indexes on Food52 (25.35×), Well+Good (20.93×), Califia Farms (32.58×), and Carmen Electra (12.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Chobani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.