Rascasse Audience Intelligence

Fage Target Market in United States

A data profile of the people who buy, follow and care about Fage in United States — modelled from more than twelve digital signal sources. Fage has an estimated audience of 525,804 people in United States.

#3653among Brand in United States#1898in Food & Beverages

The average Fage fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Stacy Keibler, Changing Habits, Menchie's Frozen Yogurt, with strongest over-indexing on Stacy Keibler (56.84× the country average).

Demographically, the Fage audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fage fan in United States is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Stacy Keibler.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fage profile in United States.

Audience size
526K
in United States
Gender
75.3%♀
24.7% male
Age
40.9
average years
Country rank
#35588
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fage

75.3% are female, 24.7% are male, average age 40.9.

Fig. 02

Gender split

75.3%
Female
24.7%
Male
Demographic split for Fage audience in United States
MetricValue
Female75.3%
Male24.7%
Average age40.9
Estimated audience size525,804
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Fage audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3923%
40-4930%
50+16%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Fage audience comes from United States.

Worldwide audience distribution share by country for Fage
CountryShare
United States31.6%
Italy31.2%
United Kingdom18.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fage audience in United States is strongest.

Fig. 05

Top regions by affinity

Fage customers by region in United States
#RegionReachAffinity×
01New York~60K1.93×
02Massachusetts~20K1.81×
03New Jersey~20K1.47×
04Connecticut~7K1.42×
05California~80K1.34×
06Washington, District of Columbia~2K1.26×
07New Hampshire~3K1.21×
08Rhode Island~2K1.17×
09Washington~10K1.16×
10Illinois~20K1.14×
11Vermont~1K1.13×
12Oregon~7K1.11×
13Maine~2K1.09×
14Pennsylvania~20K1.08×
15Virginia~10K1.08×
16Maryland~10K1.07×
17Utah~5K1.05×
18Hawaii~2K1.03×
19Idaho~3K1.02×
20Colorado~8K1.01×
21Minnesota~8K1.01×
22Montana~1K1.00×
23Wisconsin~8K0.99×
24Delaware~1K0.99×
25Florida~30K0.97×
26North Carolina~20K0.97×
27Michigan~10K0.97×
28Alaska~1K0.96×
29Nevada~5K0.95×
30North Dakota~1K0.94×
31South Dakota~1K0.92×
32Arizona~10K0.91×
33Georgia~10K0.90×
34Ohio~10K0.90×
35Iowa~4K0.89×
36Kansas~4K0.88×
37Nebraska~2K0.88×
38Texas~40K0.86×
39Tennessee~9K0.86×
40West Virginia~2K0.86×
41Indiana~8K0.85×
42New Mexico~2K0.85×
43South Carolina~7K0.84×
44Kentucky~6K0.84×
45Missouri~7K0.83×
46Louisiana~6K0.83×
47Oklahoma~5K0.81×
48Arkansas~3K0.79×
49Mississippi~3K0.78×
50Alabama~6K0.76×
Fig. 06

Affinity by region

Affinity by region — Fage, United States
0.76×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fage audience
#·InterestCategoryAffinity×
01Stacy KeiblerMovies & TV56.84×
02ActiviaFood & Beverages36.14×
03Cool WhipFood & Beverages33.51×
04Changing HabitsHealth27.82×
05Menchie's Frozen YogurtFood & Beverages22.57×
06Respite careHealth20.61×
07ChobaniFood & Beverages18.66×
08Rita's Italian IceFood & Beverages17.16×
09Smoothie KingFood & Beverages7.52×
10YogurtFood & Beverages6.90×
11Scooby-DooMovies & TV3.66×
12WhataburgerFood & Beverages3.15×
13Fast food restaurantsFood & Beverages3.10×
14The UPS StoreShopping3.09×
15Enterprise Rent-A-CarCars & Mobility2.97×
16Staples (Canada)Business & Career2.91×
17CVS PharmacyShopping2.80×
18Trader Joe'sShopping2.39×
19WalgreensShopping2.19×
20Target CorporationShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fage audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.03×
Healthy LifestyleBALANCE1.89×
Family OrientationCONSERVATISM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fage audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
IndividualismJOY0.74×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fage's target market in United States?

Fage's target market in United States covers an estimated 525,804 people, concentrated in California and New York.

02

What is the gender split and age of Fage customers?

75.3% of the Fage audience are female, 24.7% are male, with an average age of 40.9 years.

03

Which brands do Fage fans like most?

Fage fans show strongest brand affinity for Stacy Keibler (56.84×), Changing Habits (27.82×), and Menchie's Frozen Yogurt (22.57×) over the country average.

04

Where do Fage fans live in United States?

Fage fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fage fans also like?

Beyond Fage itself, the audience over-indexes on Changing Habits (27.82×), Menchie's Frozen Yogurt (22.57×), Smoothie King (7.52×), and Yogurt (6.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Fage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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