Rascasse Audience Intelligence

Well+Good Audience in United States

A data profile of the people who buy, follow and care about Well+Good in United States — modelled from more than twelve digital signal sources. Well+Good has an estimated audience of 2,004,781 people in United States.

#6313among Topic in United States#493in Health

The average Well+Good fan in United States is 43.9 years old, more female, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, California, New York.

Top brand affinities include Ella Fitzgerald, Biochemistry, Meijer, with strongest over-indexing on Ella Fitzgerald (147.21× the country average).

Demographically, the Well+Good audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Well+Good fan in United States is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Ella Fitzgerald.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Well+Good profile in United States.

Audience size
2M
in United States
Gender
72.7%♀
27.3% male
Age
43.9
average years
Country rank
#14206
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Well+Good fans

72.7% are female, 27.3% are male, average age 43.9.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Well+Good audience in United States
MetricValue
Female72.7%
Male27.3%
Average age43.9
Estimated audience size2,004,781
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Well+Good audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Well+Good audience comes from United States.

Worldwide audience distribution share by country for Well+Good
CountryShare
United States75.8%
Japan3.4%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Well+Good audience in United States is strongest.

Fig. 05

Top regions by affinity

Well+Good fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~200K24.21×
02Oregon~90K3.76×
03Maine~10K1.74×
04New York~100K1.12×
05Alaska~4K0.96×
06Vermont~3K0.96×
07North Dakota~4K0.95×
08South Dakota~4K0.94×
09Washington, District of Columbia~6K0.93×
10Montana~5K0.93×
11Delaware~5K0.93×
12West Virginia~9K0.92×
13Rhode Island~6K0.92×
14New Hampshire~7K0.91×
15Mississippi~10K0.90×
16New Mexico~9K0.90×
17Hawaii~8K0.90×
18Arkansas~10K0.89×
19Idaho~9K0.89×
20Louisiana~20K0.85×
21Oklahoma~20K0.85×
22Kentucky~20K0.84×
23Iowa~10K0.84×
24Kansas~10K0.84×
25Nevada~20K0.82×
26Utah~10K0.82×
27Alabama~20K0.81×
28Connecticut~20K0.80×
29Indiana~30K0.78×
30Colorado~20K0.78×
31South Carolina~20K0.77×
32New Jersey~40K0.75×
33Missouri~20K0.75×
34Wisconsin~20K0.75×
35Minnesota~20K0.74×
36Tennessee~30K0.73×
37Massachusetts~30K0.71×
38Maryland~20K0.71×
39Washington~30K0.70×
40Arizona~30K0.69×
41Michigan~40K0.67×
42Virginia~30K0.65×
43Ohio~40K0.64×
44Illinois~40K0.63×
45Georgia~40K0.63×
46North Carolina~40K0.63×
47Pennsylvania~40K0.61×
48California~100K0.59×
49Florida~70K0.51×
50Texas~80K0.46×
Fig. 06

Affinity by region

Affinity by region — Well+Good, United States
0.46×1.00×24.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Well+Good audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Well+Good audience
#·InterestCategoryAffinity×
01Ella FitzgeraldMusic & Radio147.21×
02Ghost RiderMovies & TV26.45×
03ChobaniFood & Beverages20.93×
04BiochemistryBusiness & Career12.45×
05Kareem Abdul-JabbarSports9.47×
06Gwyneth PaltrowMovies & TV6.53×
07MeijerShopping5.96×
08Kate HudsonMovies & TV5.95×
09Diane KeatonMovies & TV4.05×
10Robert RedfordMovies & TV3.60×
11Diaper bagKids & Family3.36×
12MSNNews2.97×
13Trader Joe'sShopping2.76×
14Planet FitnessSports2.68×
15MetaphysicsBusiness & Career2.41×
16SupermarketShopping2.21×
17IKEAHome & Garden2.15×
18Personal careHealth2.03×
19Skin careBeauty & Wellness1.97×
20RedditInternet & Social Media1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Well+Good audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Well+Good audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.89×
SustainabilityBALANCE1.81×
MindfulnessBALANCE1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Well+Good audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
ExtroversionTHRILL0.93×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Well+Good have in United States?

Well+Good has an estimated audience of 2,004,781 people in United States, concentrated in Nebraska and California.

02

What is the gender split and age of Well+Good fans?

72.7% of Well+Good fans are female, 27.3% are male, with an average age of 43.9 years.

03

Which brands do Well+Good fans like most?

Well+Good fans show strongest brand affinity for Ella Fitzgerald (147.21×), Biochemistry (12.45×), and Meijer (5.96×) over the country average.

04

Where do Well+Good fans live in United States?

Well+Good fans in United States are most concentrated in Nebraska (reach ~200K), California (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Well+Good fans also like?

Beyond Well+Good itself, the audience over-indexes on Biochemistry (12.45×), Meijer (5.96×), Chobani (20.93×), and MSN (2.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Well+Good audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Well+Good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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