Well+Good Audience in United States
Well+Good has an estimated audience of 2,004,781 people in United States. 72.7% are female, 27.3% are male, average age 43.9. Top brand affinities: Mothercare, Product design, Natural rubber, Home equity, JDSU.
Top brand affinities include Mothercare, Product design, Natural rubber, with strongest over-indexing on Mothercare (3.14× the country average). Demographically, the Well+Good audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Health · Type: Topic
Demographics of Well+Good fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 43.9 |
| Estimated audience size | 2,004,781 |
Audience persona
The typical Well+Good fan in United States is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Mothercare.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 3.14× | Kids & Family |
| Product design | 1.77× | Business & Career |
| Natural rubber | 1.74× | Cars & Mobility |
| Home equity | 1.6× | Home & Garden |
| JDSU | 2.43× | Business & Career |
| Tierra Cali | 4.92× | Travel & Leisure |
| UK garage | 3.39× | Music & Radio |
| Home staging | 3.13× | Home & Garden |
| Girolando cattle | 15.3× | Pets & Animals |
| Staycation | 1.82× | Home & Garden |
| Buenavista (Madrid) | 4.92× | Travel & Leisure |
| Cachorro | 2.81× | Pets & Animals |
| IS (Infinite Stratos) | 1.92× | Literature |
| Kingdom of Judah | 3.48× | Politics & Society |
| Sub Zero (Official) | 4.46× | Literature |
| edureka | 15.97× | Business & Career |
| Necktie | 2.21× | Fashion & Accessoires |
| Women's empowerment | 1.82× | Politics & Society |
| The Haunted | 5.1× | Music & Radio |
| Iron Man (film) | 1.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.31 |
| Luxury Orientation | PREMIUM | 2.3 |
| Sustainability | BALANCE | 2.02 |
| Risk Appetite | THRILL | 1.92 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.8% |
| Japan | 3.4% |
| United Kingdom | 2.9% |
See Well+Good audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Well+Good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.