Well+Good Audience in United States
Well+Good has an estimated audience of 2,004,781 people in United States. 72.7% are female, 27.3% are male, average age 43.9. Top brand affinities: Ella Fitzgerald, Horoscope, MSN, Meijer, Day trading.
Top brand affinities include Ella Fitzgerald, Horoscope, MSN, with strongest over-indexing on Ella Fitzgerald (59.46× the country average). Demographically, the Well+Good audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Health · Type: Topic
Demographics of Well+Good fans
| Metric | Value |
|---|---|
| Female | 72.7% |
| Male | 27.3% |
| Average age | 43.9 |
| Estimated audience size | 2,004,781 |
Audience persona
The typical Well+Good fan in United States is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Ella Fitzgerald.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ella Fitzgerald | 59.46× | Music & Radio |
| Horoscope | 13.08× | Health |
| MSN | 3.73× | News |
| Meijer | 5.1× | Shopping |
| Day trading | 9.39× | Business & Career |
| Boardwalk Empire | 17.57× | Movies & TV |
| Biochemistry | 7.5× | Business & Career |
| Boston Marathon | 10.24× | Sports |
| Pet insurance | 10.81× | Pets & Animals |
| Whole grain | 9.59× | Food & Beverages |
| Gwyneth Paltrow | 8.1× | Movies & TV |
| ModCloth | 13.89× | Fashion & Accessoires |
| Diane von Fürstenberg | 16.27× | Fashion & Accessoires |
| Term life insurance | 9.71× | Business & Career |
| Urban Outfitters | 3.5× | Shopping |
| 1.94× | Internet & Social Media | |
| Cross-country skiing | 8.16× | Sports |
| Nordstrom | 2.19× | Shopping |
| Kareem Abdul-Jabbar | 11.05× | Sports |
| Planet Fitness | 2.02× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.31 |
| Luxury Orientation | PREMIUM | 2.3 |
| Sustainability | BALANCE | 2.02 |
| Risk Appetite | THRILL | 1.92 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.8% |
| Japan | 3.4% |
| United Kingdom | 2.9% |
See Well+Good audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Well+Good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.