A data profile of the people who buy, follow and care about Neighbors in United States — modelled from more than twelve digital signal sources. Neighbors has an estimated audience of 2,844,691 people in United States.
The average Neighbors fan in United States is 33.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Candice Swanepoel, Sigourney Weaver, Monsters, with strongest over-indexing on Candice Swanepoel (402.24× the country average).
Demographically, the Neighbors audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Neighbors fan in United States is more female, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Candice Swanepoel.
The key figures that characterise the Neighbors profile in United States.
58.3% are female, 41.7% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 33.8 |
| Estimated audience size | 2,844,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 14% | |
| 40-49 | 15% | |
| 50+ | 13% |
Where the Neighbors audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~50K | 1.85× | |
| 02 | Rhode Island | ~10K | 1.61× | |
| 03 | Tennessee | ~80K | 1.60× | |
| 04 | Arizona | ~80K | 1.45× | |
| 05 | California | ~400K | 1.38× | |
| 06 | Wyoming | ~5K | 1.33× | |
| 07 | Texas | ~300K | 1.24× | |
| 08 | Hawaii | ~10K | 1.21× | |
| 09 | Georgia | ~90K | 1.15× | |
| 10 | Louisiana | ~40K | 1.14× | |
| 11 | North Carolina | ~90K | 1.09× | |
| 12 | Florida | ~200K | 1.07× | |
| 13 | Colorado | ~40K | 1.07× | |
| 14 | Washington | ~60K | 1.04× | |
| 15 | Indiana | ~50K | 1.04× | |
| 16 | Missouri | ~40K | 1.04× | |
| 17 | Oklahoma | ~30K | 1.04× | |
| 18 | Maryland | ~50K | 1.03× | |
| 19 | New Mexico | ~10K | 1.03× | |
| 20 | Alabama | ~40K | 1.02× | |
| 21 | Kansas | ~20K | 1.01× | |
| 22 | Virginia | ~60K | 0.99× | |
| 23 | Alaska | ~6K | 0.99× | |
| 24 | Oregon | ~30K | 0.98× | |
| 25 | New York | ~100K | 0.96× | |
| 26 | Massachusetts | ~50K | 0.96× | |
| 27 | Minnesota | ~40K | 0.96× | |
| 28 | Nebraska | ~10K | 0.96× | |
| 29 | Illinois | ~80K | 0.95× | |
| 30 | Delaware | ~7K | 0.95× | |
| 31 | South Dakota | ~6K | 0.95× | |
| 32 | Michigan | ~60K | 0.94× | |
| 33 | South Carolina | ~40K | 0.92× | |
| 34 | Ohio | ~70K | 0.89× | |
| 35 | Mississippi | ~20K | 0.89× | |
| 36 | Iowa | ~20K | 0.89× | |
| 37 | Pennsylvania | ~80K | 0.88× | |
| 38 | Kentucky | ~30K | 0.87× | |
| 39 | Idaho | ~10K | 0.86× | |
| 40 | Washington, District of Columbia | ~7K | 0.86× | |
| 41 | Arkansas | ~20K | 0.85× | |
| 42 | Utah | ~20K | 0.84× | |
| 43 | Wisconsin | ~30K | 0.83× | |
| 44 | New Jersey | ~50K | 0.81× | |
| 45 | Montana | ~6K | 0.81× | |
| 46 | North Dakota | ~4K | 0.81× | |
| 47 | New Hampshire | ~8K | 0.79× | |
| 48 | West Virginia | ~9K | 0.75× | |
| 49 | Maine | ~7K | 0.75× | |
| 50 | Connecticut | ~20K | 0.70× |
The strongest cross-interests of the Neighbors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candice Swanepoel | Fashion & Accessoires | 402.24× | ||
| 02 | Sigourney Weaver | Movies & TV | 149.37× | ||
| 03 | Kung Fu Panda | Movies & TV | 21.82× | ||
| 04 | Monsters | Movies & TV | 20.64× | ||
| 05 | Megamind | Movies & TV | 20.00× | ||
| 06 | Meet the Robinsons | Movies & TV | 20.00× | ||
| 07 | Rose Leslie | Movies & TV | 20.00× | ||
| 08 | Finding Nemo | Movies & TV | 18.81× | ||
| 09 | Adriana Lima | Fashion & Accessoires | 17.94× | ||
| 10 | Zootopia | Movies & TV | 17.44× | ||
| 11 | Seth Rogen | Movies & TV | 16.99× | ||
| 12 | Kelly Osbourne | Music & Radio | 16.81× | ||
| 13 | Shrek | Movies & TV | 14.60× | ||
| 14 | Dumbo | Movies & TV | 13.79× | ||
| 15 | Cameron Boyce | Movies & TV | 11.92× | ||
| 16 | Emma Watson | Movies & TV | 11.27× | ||
| 17 | Anne Hathaway | Movies & TV | 7.01× | ||
| 18 | Scooby-Doo | Movies & TV | 4.44× | ||
| 19 | Pizza Hut | Food & Beverages | 4.04× | ||
| 20 | Subway | Food & Beverages | 3.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.25× | |
| Patriotism | CONSERVATISM | 1.98× | |
| Urban Lifestyle | OPEN | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.64× | |
| Sustainability | BALANCE | 0.75× |
Neighbors has an estimated audience of 2,844,691 people in United States, concentrated in California and Texas.
58.3% of Neighbors fans are female, 41.7% are male, with an average age of 33.8 years.
Neighbors fans show strongest brand affinity for Candice Swanepoel (402.24×), Sigourney Weaver (149.37×), and Monsters (20.64×) over the country average.
Neighbors fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Neighbors itself, the audience over-indexes on Sigourney Weaver (149.37×), Monsters (20.64×), Kelly Osbourne (16.81×), and Zootopia (17.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Neighbors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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