Food52 Audience in United States
Food52 has an estimated audience of 1,555,234 people in United States. 70.6% are female, 29.4% are male, average age 41.8. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Kona Grill, Historic site, Fairy godmother, Mount Kilimanjaro.
The average Food52 fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Kona Grill, Historic site, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Food52 audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Website / Newspaper / Magazine
Demographics of Food52 fans
| Metric | Value |
|---|---|
| Female | 70.6% |
| Male | 29.4% |
| Average age | 41.8 |
| Estimated audience size | 1,555,234 |
Audience persona
The typical Food52 fan in United States is more female, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 245,823 | 1.44× |
| New York | 220,953 | 2.54× |
| Texas | 69,376 | 0.52× |
| Massachusetts | 64,666 | 2.11× |
| Illinois | 57,175 | 1.1× |
| Washington | 57,001 | 1.83× |
| Pennsylvania | 48,138 | 0.92× |
| New Jersey | 46,630 | 1.18× |
| Florida | 46,327 | 0.44× |
| Oregon | 37,851 | 2.12× |
| Virginia | 36,327 | 0.96× |
| North Carolina | 34,088 | 0.73× |
| Georgia | 30,354 | 0.63× |
| Colorado | 30,206 | 1.23× |
| Ohio | 30,064 | 0.63× |
| Michigan | 29,051 | 0.71× |
| Connecticut | 28,723 | 1.84× |
| Minnesota | 27,353 | 1.23× |
| Maryland | 25,771 | 0.96× |
| Tennessee | 19,687 | 0.63× |
| Arizona | 18,946 | 0.6× |
| Wisconsin | 18,555 | 0.79× |
| Washington, District of Columbia | 14,366 | 3.07× |
| Missouri | 14,294 | 0.57× |
| Indiana | 13,182 | 0.46× |
| South Carolina | 13,041 | 0.56× |
| Maine | 12,933 | 2.32× |
| Utah | 10,342 | 0.74× |
| Louisiana | 9,747 | 0.49× |
| Vermont | 9,023 | 3.3× |
| Alabama | 8,686 | 0.4× |
| New Hampshire | 8,651 | 1.41× |
| Kentucky | 8,506 | 0.44× |
| Rhode Island | 8,046 | 1.63× |
| Iowa | 6,806 | 0.53× |
| Nevada | 6,622 | 0.44× |
| Kansas | 6,485 | 0.53× |
| Oklahoma | 6,304 | 0.37× |
| Idaho | 6,246 | 0.8× |
| Montana | 6,136 | 1.42× |
| New Mexico | 6,101 | 0.78× |
| Arkansas | 5,615 | 0.44× |
| Hawaii | 5,569 | 0.83× |
| Alaska | 3,568 | 1.07× |
| Nebraska | 3,560 | 0.46× |
| Mississippi | 3,082 | 0.24× |
| Delaware | 2,708 | 0.63× |
| West Virginia | 2,190 | 0.3× |
| Wyoming | 1,980 | 0.86× |
| South Dakota | 1,410 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Kona Grill | 20× | Food & Beverages |
| Historic site | 7.5× | Arts & Culture |
| Fairy godmother | 12.9× | Literature |
| Mount Kilimanjaro | 28.38× | Travel & Leisure |
| Mathcore | 10.22× | Music & Radio |
| Dois Irmãos | 177.25× | |
| headspace | 9.89× | Health |
| Home equity | 2.09× | Home & Garden |
| Vocal harmony | 4.41× | Music & Radio |
| Goop | 5.04× | Internet & Social Media |
| Governor of Michigan | 6.9× | Politics & Society |
| Natural rubber | 1.93× | Cars & Mobility |
| Cherish (group) | 9.63× | Music & Radio |
| Mothercare | 2.85× | Kids & Family |
| JDSU | 2.62× | Business & Career |
| Boogie-woogie (dance) | 13.33× | Music & Radio |
| Bank account | 1.8× | Business & Career |
| Hipster | 6.04× | Politics & Society |
| Hibachi | 4.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.04 |
| Sustainability | BALANCE | 2.29 |
| Quality Awareness | PREMIUM | 2.19 |
| Indulgence | JOY | 2 |
| Luxury Orientation | PREMIUM | 1.6 |
| Healthy Lifestyle | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| Canada | 6.6% |
| United Kingdom | 4.5% |
See Food52 audiences in other countries
More Food & Beverages audiences in United States
Frequently asked questions
How many fans does Food52 have in United States?
Food52 has an estimated audience of 1,555,234 people in United States, concentrated in California and New York.
What is the gender split and age of Food52 fans?
70.6% of Food52 fans are female, 29.4% are male, with an average age of 41.8 years.
Which brands do Food52 fans like most?
Food52 fans show strongest brand affinity for Lulu 黃路梓茵 (20×), Kona Grill (20×), and Historic site (7.5×) over the country average.
Where do Food52 fans live in United States?
Food52 fans in United States are most concentrated in California (reach 245,823), New York (reach 220,953), and Texas (reach 69,376). These three regions account for the largest share of the active audience.
What other brands do Food52 fans also like?
Beyond Food52 itself, the audience over-indexes on Kona Grill (20×), Historic site (7.5×), Fairy godmother (12.9×), and Mount Kilimanjaro (28.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Food52. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.