Rascasse Audience Intelligence

Food52 Audience in United States

A data profile of the people who buy, follow and care about Food52 in United States — modelled from more than twelve digital signal sources. Food52 has an estimated audience of 1,537,364 people in United States.

#543among Website / Newspaper / Magazine in United States#1029in Food & Beverages

The average Food52 fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Wegmans, Kartell, Chobani, with strongest over-indexing on Wegmans (12.99× the country average).

Demographically, the Food52 audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food52 fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Wegmans.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food52 profile in United States.

Audience size
1.5M
in United States
Gender
70.6%♀
29.4% male
Age
41.8
average years
Country rank
#17430
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Food52

70.6% are female, 29.4% are male, average age 41.8.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Food52 audience in United States
MetricValue
Female70.6%
Male29.4%
Average age41.8
Estimated audience size1,537,364
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Food52 audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

76.9%

of the worldwide Food52 audience comes from United States.

Worldwide audience distribution share by country for Food52
CountryShare
United States76.9%
Canada6.6%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food52 audience in United States is strongest.

Fig. 05

Top regions by affinity

Food52 fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K3.15×
02Washington, District of Columbia~10K2.93×
03New York~200K2.40×
04Maine~10K2.23×
05Oregon~40K2.21×
06Massachusetts~60K2.09×
07Connecticut~30K1.88×
08Washington~60K1.78×
09Rhode Island~8K1.53×
10California~200K1.36×
11New Hampshire~8K1.35×
12Montana~6K1.33×
13Minnesota~30K1.18×
14Colorado~30K1.17×
15New Jersey~40K1.11×
16Alaska~4K1.10×
17Illinois~50K1.03×
18Maryland~30K0.97×
19Virginia~40K0.93×
20Pennsylvania~50K0.92×
21Hawaii~6K0.90×
22Idaho~7K0.88×
23New Mexico~7K0.84×
24Wisconsin~20K0.79×
25Delaware~3K0.79×
26Utah~10K0.78×
27North Dakota~2K0.75×
28South Dakota~3K0.73×
29North Carolina~30K0.72×
30Michigan~30K0.71×
31Tennessee~20K0.65×
32West Virginia~5K0.64×
33Nebraska~5K0.63×
34Georgia~30K0.62×
35Ohio~30K0.62×
36Missouri~20K0.62×
37Iowa~8K0.62×
38Kansas~8K0.62×
39Arizona~20K0.60×
40South Carolina~10K0.60×
41Arkansas~8K0.59×
42Mississippi~7K0.58×
43Louisiana~10K0.57×
44Kentucky~10K0.54×
45Nevada~8K0.54×
46Indiana~10K0.52×
47Oklahoma~9K0.52×
48Texas~70K0.50×
49Alabama~10K0.50×
50Florida~50K0.46×
Fig. 06

Affinity by region

Affinity by region — Food52, United States
0.46×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food52 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food52 audience
#·InterestCategoryAffinity×
01KartellHome & Garden78.02×
02EurostarCars & Mobility30.79×
03ChobaniFood & Beverages25.35×
04Alan TuringPolitics & Society17.62×
05WegmansShopping12.99×
06Kareem Abdul-JabbarSports11.25×
07Warby ParkerFashion & Accessoires7.03×
08Michael J. FoxMovies & TV6.56×
09FlightAwareTravel & Leisure5.81×
10Kate HudsonMovies & TV5.31×
11Staples (Canada)Business & Career3.92×
12KitchenwareHome & Garden3.64×
13Sprouts Farmers MarketShopping3.61×
14Trader Joe'sShopping3.55×
15NASDAQBusiness & Career3.46×
16Organic farmingFood & Beverages2.93×
17Local foodFood & Beverages2.58×
18IKEAHome & Garden2.06×
19MSNNews1.83×
20Target CorporationShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food52 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food52 audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.51×
Design AffinityPREMIUM2.35×
Quality AwarenessPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food52 audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Risk AppetiteTHRILL0.81×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food52 have in United States?

Food52 has an estimated audience of 1,537,364 people in United States, concentrated in California and New York.

02

What is the gender split and age of Food52 fans?

70.6% of Food52 fans are female, 29.4% are male, with an average age of 41.8 years.

03

Which brands do Food52 fans like most?

Food52 fans show strongest brand affinity for Wegmans (12.99×), Kartell (78.02×), and Chobani (25.35×) over the country average.

04

Where do Food52 fans live in United States?

Food52 fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Food52 fans also like?

Beyond Food52 itself, the audience over-indexes on Kartell (78.02×), Chobani (25.35×), Trader Joe's (3.55×), and Staples (Canada) (3.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Food52 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food52. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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