Rascasse Audience Intelligence

Food52 Audience Demographics in United States

Food52 has an estimated audience of 2.4M people in United States.

#369among websites & media in United States
#771in Food & Beverages

The average Food52 fan in United States is 42.5 years old, more female, and lives primarily in California.

Interest is seasonal: January, November and December account for 37% of the year's searches, May is the quietest month.

Most fans live in California, New York, Massachusetts.

Top affinities include Kartell, Eurostar, Chobani, with strongest over-indexing on Kartell (78.02× the country average).

Demographically, the Food52 audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

The typical Food52 fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Kartell.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
70.6%♀
29.4% male
Age
42.5
average years
Country rank
#12501
among all objects in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Food52

70.6% are female, 29.4% are male, average age 42.5.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Food52 audience in United States
MetricValue
Female70.6%
Male29.4%
Average age42.5
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Food52 audience in United States
Age bracketShare%
16-2414%
25-3419%
35-4419%
45-5421%
55+27%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Food52 audience comes from United States.

Worldwide audience distribution share by country for Food52
CountryShare
United States80.2%
Canada6.3%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Food52 fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K3.15×
02Washington, District of Columbia~10K2.93×
03New York~400K2.40×
04Maine~20K2.23×
05Oregon~70K2.21×
06Massachusetts~100K2.09×
07Connecticut~50K1.88×
08Washington~100K1.78×
09Rhode Island~10K1.53×
10California~400K1.36×
11New Hampshire~10K1.35×
12Montana~10K1.33×
13Minnesota~50K1.18×
14Colorado~50K1.17×
15New Jersey~70K1.11×
16Alaska~6K1.10×
17Illinois~90K1.03×
18Maryland~40K0.97×
19Virginia~60K0.93×
20Pennsylvania~90K0.92×
21Hawaii~9K0.90×
22Idaho~10K0.88×
23New Mexico~10K0.84×
24Wisconsin~30K0.79×
25Delaware~6K0.79×
26Utah~20K0.78×
27North Dakota~4K0.75×
28South Dakota~5K0.73×
29North Carolina~60K0.72×
30Michigan~50K0.71×
31Tennessee~30K0.65×
32West Virginia~8K0.64×
33Nebraska~9K0.63×
34Ohio~50K0.62×
35Georgia~50K0.62×
36Missouri~30K0.62×
37Iowa~10K0.62×
38Kansas~10K0.62×
39Arizona~30K0.60×
40South Carolina~20K0.60×
41Arkansas~10K0.59×
42Mississippi~10K0.58×
43Louisiana~20K0.57×
44Kentucky~20K0.54×
45Nevada~10K0.54×
46Indiana~30K0.52×
47Oklahoma~10K0.52×
48Texas~80K0.50×
49Alabama~20K0.50×
50Florida~70K0.46×
Fig. 06

Affinity by region

Affinity by region — Food52, United States
0.46×1.00×3.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Food52 audience vs. the country average
#·InterestCategoryAffinity×
01KartellHome & Garden78.02×
02EurostarCars & Mobility30.79×
03ChobaniFood & Beverages25.35×
04LibreOfficeTechnology & Electronics20.00×
05Alan TuringPolitics & Society17.62×
06WegmansShopping12.99×
07Kareem Abdul-JabbarSports11.25×
08Warby ParkerFashion & Accessoires7.03×
09Michael J. FoxMovies & TV6.56×
10Kate HudsonMovies & TV5.31×
11Staples (Canada)Business & Career3.92×
12KitchenwareHome & Garden3.64×
13Sprouts Farmers MarketShopping3.61×
14Trader Joe'sShopping3.55×
15NASDAQBusiness & Career3.46×
16Organic farmingFood & Beverages2.93×
17Local foodFood & Beverages2.58×
18Popeyes Louisiana KitchenFood & Beverages2.29×
19IKEAHome & Garden2.06×
20Target CorporationShopping1.72×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Food52 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Food52 audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.51×
Design AffinityPREMIUM2.35×
Quality AwarenessPREMIUM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Food52 audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Risk AppetiteTHRILL0.81×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Food52 over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/food52-41133” · Methodology