Rascasse Audience Intelligence

BMX racing Audience in United States

A data profile of the people who buy, follow and care about BMX racing in United States — modelled from more than twelve digital signal sources. BMX racing has an estimated audience of 1,967,936 people in United States.

#173among Sport in United States#6383among Topic in United States#1296in Sports

The average BMX racing fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Extreme sport, BMX, Sustainable transport, with strongest over-indexing on Extreme sport (20.26× the country average).

Demographically, the BMX racing audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMX racing fan in United States is more male, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMX racing profile in United States.

Audience size
2M
in United States
Gender
24.1%♀
75.9% male
Age
35.1
average years
Country rank
#14429
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMX racing fans

24.1% are female, 75.9% are male, average age 35.1.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for BMX racing audience in United States
MetricValue
Female24.1%
Male75.9%
Average age35.1
Estimated audience size1,967,936
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the BMX racing audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3921%
40-4917%
50+11%
Fig. 04

Worldwide distribution

27.7%

of the worldwide BMX racing audience comes from United States.

Worldwide audience distribution share by country for BMX racing
CountryShare
United States27.7%
United Kingdom6.0%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMX racing audience in United States is strongest.

Fig. 05

Top regions by affinity

BMX racing fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.50×
02Arizona~60K1.44×
03North Dakota~5K1.36×
04Minnesota~40K1.30×
05Oklahoma~30K1.28×
06Washington~50K1.22×
07Oregon~30K1.22×
08Louisiana~30K1.20×
09California~200K1.14×
10Idaho~10K1.14×
11Nevada~20K1.10×
12Indiana~40K1.08×
13Missouri~30K1.07×
14Alaska~4K1.07×
15Kansas~20K1.05×
16Montana~6K1.05×
17South Dakota~5K1.04×
18Vermont~4K1.03×
19Iowa~20K1.02×
20Florida~100K1.01×
21Nebraska~10K1.01×
22Colorado~30K1.00×
23Connecticut~20K0.98×
24New Mexico~10K0.98×
25Delaware~5K0.97×
26Wisconsin~30K0.96×
27Rhode Island~6K0.96×
28Arkansas~20K0.94×
29New Hampshire~7K0.94×
30Illinois~60K0.93×
31West Virginia~8K0.93×
32Maine~7K0.93×
33Washington, District of Columbia~6K0.93×
34South Carolina~30K0.91×
35Hawaii~8K0.91×
36Kentucky~20K0.89×
37Mississippi~10K0.89×
38Pennsylvania~60K0.87×
39Virginia~40K0.87×
40Ohio~50K0.86×
41North Carolina~50K0.84×
42Michigan~40K0.84×
43Massachusetts~30K0.84×
44Tennessee~30K0.83×
45Maryland~30K0.81×
46Alabama~20K0.81×
47Georgia~50K0.80×
48New Jersey~40K0.78×
49Texas~100K0.76×
50New York~80K0.74×
Fig. 06

Affinity by region

Affinity by region — BMX racing, United States
0.74×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMX racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMX racing audience
#·InterestCategoryAffinity×
01Bayerischer RundfunkMovies & TV43.06×
02Extreme sportSports20.26×
03BMXSports18.65×
04Bicycle helmetCars & Mobility16.67×
05SupermotoCars & Mobility14.71×
06Dakar RallySports14.42×
07ParaglidingSports13.32×
08Charlie PuthMusic & Radio12.69×
09Sustainable transportCars & Mobility9.60×
10X GamesSports8.34×
11Cruiser (motorcycle)Cars & Mobility7.12×
12Chopper (motorcycle)Cars & Mobility6.17×
13Touring motorcycleCars & Mobility6.05×
14Motorcycle helmetCars & Mobility5.67×
15Motorcycle accessoriesCars & Mobility5.64×
16Rick and MortyMovies & TV5.50×
17MotocrossSports5.07×
18CyclingSports3.70×
19BicycleCars & Mobility3.58×
20VehiclesCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMX racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMX racing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.75×
PatriotismCONSERVATISM3.18×
Early Adopter MentalityPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMX racing audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.48×
SpiritualityBALANCE0.73×
Convenience OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMX racing have in United States?

BMX racing has an estimated audience of 1,967,936 people in United States, concentrated in California and Florida.

02

What is the gender split and age of BMX racing fans?

24.1% of BMX racing fans are female, 75.9% are male, with an average age of 35.1 years.

03

Which brands do BMX racing fans like most?

BMX racing fans show strongest brand affinity for Extreme sport (20.26×), BMX (18.65×), and Sustainable transport (9.6×) over the country average.

04

Where do BMX racing fans live in United States?

BMX racing fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BMX racing fans also like?

Beyond BMX racing itself, the audience over-indexes on BMX (18.65×), Sustainable transport (9.6×), Bicycle helmet (16.67×), and Supermoto (14.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See BMX racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMX racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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