BMX racing Audience in United States

BMX racing logo

BMX racing has an estimated audience of 1,967,936 people in United States. 24.1% are female, 75.9% are male, average age 35.1. Top regions: California, Florida, Texas. Top brand affinities: Combat sport, Pro-Ject, Urban Outfitters, Dog breed, The Devil's Rejects.

The average BMX racing fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Combat sport, Pro-Ject, Urban Outfitters, with strongest over-indexing on Combat sport (2.47× the country average). Demographically, the BMX racing audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of BMX racing fans

Demographic split for BMX racing audience in United States
MetricValue
Female24.1%
Male75.9%
Average age35.1
Estimated audience size1,967,936

Audience persona

The typical BMX racing fan in United States is more male, around 35.1 years old, with strong Risk Appetite tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for BMX racing in United States
RegionReachAffinity
California234,9781.09×
Florida142,3021.07×
Texas133,1430.79×
New York84,0320.76×
Illinois60,9040.93×
Arizona58,4731.46×
Pennsylvania55,3380.84×
Washington53,5651.36×
Ohio50,5380.83×
North Carolina48,0380.81×
Georgia47,6480.79×
Michigan43,2670.84×
Minnesota43,2201.53×
Virginia43,0020.9×
New Jersey37,1950.74×
Indiana36,7451.02×
Oklahoma33,1531.52×
Utah32,7701.86×
Massachusetts32,7460.84×
Colorado32,7381.06×
Missouri32,4161.02×
Tennessee30,4630.77×
Oregon28,6131.27×
Wisconsin25,6880.87×
Maryland25,3660.75×
Louisiana24,5980.97×
South Carolina24,2710.82×
Nevada22,0521.16×
Connecticut20,6201.04×
Kansas18,1861.17×
Iowa17,6101.09×
Kentucky15,4980.63×
Alabama15,0010.55×
Arkansas14,8310.91×
Idaho11,6361.18×
New Mexico9,4820.96×
Mississippi9,0630.56×
Nebraska8,5780.87×
North Dakota6,9141.71×
Montana6,5091.19×
New Hampshire6,4890.84×
West Virginia6,3000.69×
Maine5,3230.76×
Washington, District of Columbia5,2670.89×
Hawaii5,2110.62×
Alaska5,1081.21×
Wyoming5,0971.75×
Delaware4,7700.88×
South Dakota4,7341.04×
Rhode Island4,7000.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMX racing audience
BrandAffinityCategory
Combat sport2.47×Sports
Pro-Ject6.23×Music & Radio
Urban Outfitters2.8×Shopping
Dog breed1.75×Pets & Animals
The Devil's Rejects14.56×Movies & TV
Product design2.68×Business & Career
Hibachi9.26×Food & Beverages
Vocal harmony5.29×Music & Radio
N1 road (South Africa)4.54×Travel & Leisure
Grinch4.36×Movies & TV
Scratching post10.02×Pets & Animals
Superintendent (education)9.22×Business & Career
A Streetcar Named Desire (1951 film)10.69×Movies & TV
Embroidery Library14.32×Home & Garden
Goop4.59×Internet & Social Media
Tokyo Story20×Movies & TV
Governor of Michigan6.32×Politics & Society
Bank account2.11×Business & Career
Natural rubber1.75×Cars & Mobility
Nebraska Cornhuskers football2.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMX racing audience
TraitClusterScore
Risk AppetiteTHRILL3.19
Early Adopter MentalityPOWER1.97
SustainabilityBALANCE1.86
Sports ActivityPOWER1.8
PatriotismCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for BMX racing
CountryShare
United States27.7%
United Kingdom6.0%
Japan5.7%

See BMX racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does BMX racing have in United States?

BMX racing has an estimated audience of 1,967,936 people in United States, concentrated in California and Florida.

What is the gender split and age of BMX racing fans?

24.1% of BMX racing fans are female, 75.9% are male, with an average age of 35.1 years.

Which brands do BMX racing fans like most?

BMX racing fans show strongest brand affinity for Combat sport (2.47×), Pro-Ject (6.23×), and Urban Outfitters (2.8×) over the country average.

Where do BMX racing fans live in United States?

BMX racing fans in United States are most concentrated in California (reach 234,978), Florida (reach 142,302), and Texas (reach 133,143). These three regions account for the largest share of the active audience.

What other brands do BMX racing fans also like?

Beyond BMX racing itself, the audience over-indexes on Pro-Ject (6.23×), Urban Outfitters (2.8×), Dog breed (1.75×), and The Devil's Rejects (14.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMX racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.