BMX racing Audience in Germany
BMX racing has an estimated audience of 280,939 people in Germany. 23.8% are female, 76.2% are male, average age 31.2. Top brand affinities: Mountain biking, Tour de France, Livemusic, Independent music, SRAM Corporation.
Top brand affinities include Mountain biking, Tour de France, Livemusic, with strongest over-indexing on Mountain biking (13.57× the country average). Demographically, the BMX racing audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of BMX racing fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 31.2 |
| Estimated audience size | 280,939 |
Audience persona
The typical BMX racing fan in Germany is more male, around 31.2 years old, with strong Sports Activity tendencies and a notable affinity for Mountain biking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain biking | 13.57× | Sports |
| Tour de France | 18.55× | Sports |
| Livemusic | 6.94× | Music & Radio |
| Independent music | 15.23× | Music & Radio |
| SRAM Corporation | 10.7× | Cars & Mobility |
| BMX | 15.38× | Sports |
| Colin Firth | 17.82× | Movies & TV |
| Alpine skiing | 4.75× | Sports |
| Freestyle BMX | 23.08× | Sports |
| Local bike shop | 7.86× | Sports |
| Burton Snowboards | 16.16× | Sports |
| KTM | 7.4× | Cars & Mobility |
| Minecraft | 6.72× | Games |
| Bicycle wheel | 8.16× | Cars & Mobility |
| Sustainable transport | 6.55× | Cars & Mobility |
| Motocross | 6.14× | Sports |
| Bicycle helmet | 7.93× | Cars & Mobility |
| Shimano | 5.99× | Cars & Mobility |
| Hatchback | 3.86× | Cars & Mobility |
| FIS Alpine Ski World Cup | 7.15× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.6 |
| Risk Appetite | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.52 |
| Urban Lifestyle | OPEN | 1.41 |
| Pet Ownership | JOY | 1.2 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.0% |
| Japan | 5.7% |
See BMX racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMX racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.