A data profile of the people who buy, follow and care about Reef aquarium in United States — modelled from more than twelve digital signal sources. Reef aquarium has an estimated audience of 2,909,882 people in United States.
The average Reef aquarium fan in United States is 37.7 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Aquarium, Cultural tourism, Octopus, with strongest over-indexing on Aquarium (25.52× the country average).
Demographically, the Reef aquarium audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Reef aquarium fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Aquarium.
The key figures that characterise the Reef aquarium profile in United States.
47.1% are female, 52.9% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 37.7 |
| Estimated audience size | 2,909,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
Where the Reef aquarium audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~70K | 2.43× | |
| 02 | Florida | ~300K | 1.56× | |
| 03 | Indiana | ~70K | 1.24× | |
| 04 | Colorado | ~60K | 1.24× | |
| 05 | California | ~400K | 1.11× | |
| 06 | Louisiana | ~40K | 1.10× | |
| 07 | Utah | ~30K | 1.08× | |
| 08 | New Mexico | ~20K | 1.08× | |
| 09 | Alaska | ~7K | 1.08× | |
| 10 | Vermont | ~5K | 1.07× | |
| 11 | North Dakota | ~6K | 1.06× | |
| 12 | South Carolina | ~50K | 1.03× | |
| 13 | Alabama | ~40K | 1.03× | |
| 14 | Montana | ~8K | 1.03× | |
| 15 | South Dakota | ~7K | 1.03× | |
| 16 | Rhode Island | ~9K | 1.01× | |
| 17 | Arizona | ~60K | 1.00× | |
| 18 | West Virginia | ~10K | 0.99× | |
| 19 | Hawaii | ~10K | 0.99× | |
| 20 | Texas | ~200K | 0.98× | |
| 21 | Oklahoma | ~30K | 0.98× | |
| 22 | Connecticut | ~30K | 0.98× | |
| 23 | Mississippi | ~20K | 0.98× | |
| 24 | Idaho | ~10K | 0.98× | |
| 25 | New Hampshire | ~10K | 0.98× | |
| 26 | Delaware | ~8K | 0.98× | |
| 27 | Oregon | ~30K | 0.97× | |
| 28 | Maine | ~10K | 0.97× | |
| 29 | Tennessee | ~60K | 0.96× | |
| 30 | North Carolina | ~80K | 0.94× | |
| 31 | Wisconsin | ~40K | 0.94× | |
| 32 | Kentucky | ~30K | 0.94× | |
| 33 | Kansas | ~20K | 0.94× | |
| 34 | Ohio | ~80K | 0.93× | |
| 35 | Missouri | ~40K | 0.93× | |
| 36 | Nebraska | ~10K | 0.92× | |
| 37 | Michigan | ~70K | 0.90× | |
| 38 | Washington | ~50K | 0.90× | |
| 39 | Washington, District of Columbia | ~8K | 0.90× | |
| 40 | Illinois | ~90K | 0.89× | |
| 41 | Georgia | ~80K | 0.89× | |
| 42 | Arkansas | ~20K | 0.89× | |
| 43 | Iowa | ~20K | 0.88× | |
| 44 | Virginia | ~60K | 0.87× | |
| 45 | Pennsylvania | ~80K | 0.86× | |
| 46 | New Jersey | ~60K | 0.86× | |
| 47 | Minnesota | ~40K | 0.86× | |
| 48 | New York | ~100K | 0.82× | |
| 49 | Massachusetts | ~50K | 0.81× | |
| 50 | Maryland | ~40K | 0.81× |
The strongest cross-interests of the Reef aquarium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aquarium | Pets & Animals | 25.52× | ||
| 02 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 03 | CitizenM | Travel & Leisure | 20.00× | ||
| 04 | Octopus | Pets & Animals | 8.31× | ||
| 05 | John Travolta | Movies & TV | 5.00× | ||
| 06 | Minnesota Wild | Sports | 4.64× | ||
| 07 | Snorkeling | Sports | 3.83× | ||
| 08 | Birdwatching | Pets & Animals | 3.66× | ||
| 09 | Angling | Sports | 3.24× | ||
| 10 | Collectible card game | Games | 3.14× | ||
| 11 | Sustainable energy | Home & Garden | 3.07× | ||
| 12 | Wildlife photography | Technology & Electronics | 2.99× | ||
| 13 | Renewable energy | Business & Career | 2.86× | ||
| 14 | Anime and manga fandom | Literature | 2.42× | ||
| 15 | Diary | Kids & Family | 2.41× | ||
| 16 | Hair Extensions | Beauty & Wellness | 2.26× | ||
| 17 | FedEx | Business & Career | 1.98× | ||
| 18 | CBS Sports | Movies & TV | 1.90× | ||
| 19 | Drawing | Home & Garden | 1.63× | ||
| 20 | Mobile game | Games | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.13× | |
| Extroversion | THRILL | 1.64× | |
| Risk Appetite | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Career Orientation | POWER | 0.87× |
Reef aquarium has an estimated audience of 2,909,882 people in United States, concentrated in California and Florida.
47.1% of Reef aquarium fans are female, 52.9% are male, with an average age of 37.7 years.
Reef aquarium fans show strongest brand affinity for Aquarium (25.52×), Cultural tourism (20×), and Octopus (8.31×) over the country average.
Reef aquarium fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Reef aquarium itself, the audience over-indexes on Cultural tourism (20×), Octopus (8.31×), John Travolta (5×), and Minnesota Wild (4.64×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Reef aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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