Sushi Audience in United States
Sushi has an estimated audience of 13,018,185 people in United States. 59.7% are female, 40.3% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Japanese cuisine, Omakase, Crunchyroll, Din Tai Fung.
The average Sushi fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Japanese cuisine, Omakase, with strongest over-indexing on Yahoo!奇摩名人娛樂 (2.08× the country average). Demographically, the Sushi audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Sushi fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 39.1 |
| Estimated audience size | 13,018,185 |
Audience persona
The typical Sushi fan in United States is more female, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Yahoo!奇摩名人娛樂.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,877,724 | 2.01× |
| Texas | 1,410,669 | 1.26× |
| New York | 1,270,125 | 1.75× |
| Florida | 1,191,616 | 1.35× |
| Illinois | 542,013 | 1.25× |
| Washington | 499,117 | 1.91× |
| New Jersey | 412,700 | 1.25× |
| North Carolina | 379,532 | 0.97× |
| Pennsylvania | 373,352 | 0.85× |
| Georgia | 366,323 | 0.91× |
| Virginia | 344,600 | 1.09× |
| Colorado | 332,910 | 1.62× |
| Arizona | 325,968 | 1.23× |
| Michigan | 307,791 | 0.9× |
| Oregon | 299,369 | 2.01× |
| Massachusetts | 263,505 | 1.03× |
| Ohio | 256,463 | 0.64× |
| Nevada | 248,222 | 1.97× |
| Maryland | 229,577 | 1.03× |
| Tennessee | 191,288 | 0.73× |
| Missouri | 183,954 | 0.88× |
| Utah | 164,937 | 1.41× |
| Minnesota | 164,923 | 0.88× |
| Hawaii | 162,222 | 2.9× |
| Indiana | 157,432 | 0.66× |
| South Carolina | 152,286 | 0.78× |
| Louisiana | 146,142 | 0.87× |
| Wisconsin | 144,364 | 0.74× |
| Oklahoma | 126,315 | 0.87× |
| Connecticut | 113,910 | 0.87× |
| Alabama | 93,106 | 0.51× |
| Kentucky | 91,446 | 0.56× |
| Kansas | 90,011 | 0.88× |
| Idaho | 69,514 | 1.06× |
| Arkansas | 68,990 | 0.64× |
| Washington, District of Columbia | 66,212 | 1.69× |
| Iowa | 65,375 | 0.61× |
| New Mexico | 61,193 | 0.94× |
| Mississippi | 51,772 | 0.48× |
| Nebraska | 43,494 | 0.67× |
| Rhode Island | 31,640 | 0.76× |
| New Hampshire | 28,597 | 0.56× |
| Delaware | 26,389 | 0.73× |
| Maine | 25,297 | 0.54× |
| Alaska | 24,853 | 0.89× |
| Montana | 21,805 | 0.6× |
| West Virginia | 19,844 | 0.33× |
| South Dakota | 14,693 | 0.49× |
| Vermont | 13,140 | 0.57× |
| Wyoming | 9,839 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo!奇摩名人娛樂 | 2.08× | Internet & Social Media |
| Japanese cuisine | 2.38× | Food & Beverages |
| Omakase | 4.17× | Food & Beverages |
| Crunchyroll | 1.63× | Games |
| Din Tai Fung | 1.97× | Food & Beverages |
| Restaurant Depot | 1.75× | Food & Beverages |
| Jollibee | 1.72× | Food & Beverages |
| G.E.M. 鄧紫棋 | 3.55× | Music & Radio |
| Salaryman | 1.59× | Business & Career |
| Sashimi | 4.16× | Food & Beverages |
| Volaris | 1.88× | Travel & Leisure |
| Little Monster | 4.33× | Music & Radio |
| Sinaloa | 1.79× | Travel & Leisure |
| VnExpress | 2.88× | News |
| Sapporo Brewery | 5.17× | Food & Beverages |
| F(x) (band) | 1.98× | Music & Radio |
| Teppanyaki | 2.94× | Food & Beverages |
| Ramen | 1.95× | Food & Beverages |
| Norteño (music) | 1.52× | Music & Radio |
| Sake | 3.06× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.44 |
| Extroversion | THRILL | 1.35 |
| Urban Lifestyle | OPEN | 1.34 |
| Travelling | THRILL | 1.26 |
| Sports Activity | POWER | 1.26 |
| Early Adopter Mentality | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.8% |
| Japan | 11.0% |
| Italy | 7.4% |
See Sushi audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Sushi have in United States?
Sushi has an estimated audience of 13,018,185 people in United States, concentrated in California and Texas.
What is the gender split and age of Sushi fans?
59.7% of Sushi fans are female, 40.3% are male, with an average age of 39.1 years.
Which brands do Sushi fans like most?
Sushi fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (2.08×), Japanese cuisine (2.38×), and Omakase (4.17×) over the country average.
Where do Sushi fans live in United States?
Sushi fans in United States are most concentrated in California (reach 2,877,724), Texas (reach 1,410,669), and New York (reach 1,270,125). These three regions account for the largest share of the active audience.
What other brands do Sushi fans also like?
Beyond Sushi itself, the audience over-indexes on Japanese cuisine (2.38×), Omakase (4.17×), Crunchyroll (1.63×), and Din Tai Fung (1.97×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.