Rascasse Audience Intelligence

Sushi Audience in United States

A data profile of the people who buy, follow and care about Sushi in United States — modelled from more than twelve digital signal sources. Sushi has an estimated audience of 13,018,185 people in United States.

#17among Dish in United States#1816among Topic in United States#216in Food & Beverages

The average Sushi fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Japanese cuisine, Omakase, Crunchyroll, with strongest over-indexing on Japanese cuisine (2.38× the country average).

Demographically, the Sushi audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sushi fan in United States is more female, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Japanese cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sushi profile in United States.

Audience size
13M
in United States
Gender
59.7%♀
40.3% male
Age
39.1
average years
Country rank
#2736
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sushi fans

59.7% are female, 40.3% are male, average age 39.1.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Sushi audience in United States
MetricValue
Female59.7%
Male40.3%
Average age39.1
Estimated audience size13,018,185
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Sushi audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Sushi audience comes from United States.

Worldwide audience distribution share by country for Sushi
CountryShare
United States12.8%
Japan11.0%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sushi audience in United States is strongest.

Fig. 05

Top regions by affinity

Sushi fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K2.92×
02Oregon~300K1.89×
03California~2.5M1.84×
04Nevada~200K1.83×
05Washington~500K1.77×
06New York~1M1.58×
07Washington, District of Columbia~60K1.57×
08Colorado~300K1.51×
09Utah~200K1.34×
10Arizona~300K1.29×
11Florida~1M1.27×
12New Jersey~400K1.24×
13Illinois~500K1.16×
14Texas~1.5M1.15×
15Idaho~70K1.11×
16Alaska~30K1.11×
17Virginia~300K1.09×
18Massachusetts~300K0.99×
19Maryland~200K0.98×
20North Carolina~400K0.97×
21New Mexico~60K0.96×
22Kansas~90K0.92×
23Georgia~400K0.91×
24Oklahoma~100K0.91×
25Louisiana~100K0.89×
26Connecticut~100K0.88×
27Missouri~200K0.87×
28Michigan~300K0.86×
29Minnesota~200K0.86×
30Pennsylvania~400K0.85×
31Delaware~30K0.85×
32Rhode Island~30K0.84×
33South Carolina~200K0.83×
34Tennessee~200K0.74×
35Wisconsin~100K0.74×
36Nebraska~50K0.73×
37Wyoming~10K0.70×
38Indiana~200K0.68×
39Arkansas~70K0.68×
40Montana~20K0.68×
41Vermont~20K0.66×
42Ohio~300K0.64×
43Iowa~70K0.64×
44Maine~30K0.61×
45New Hampshire~30K0.60×
46Alabama~100K0.58×
47Kentucky~90K0.58×
48South Dakota~20K0.57×
49Mississippi~60K0.56×
50West Virginia~20K0.39×
Fig. 06

Affinity by region

Affinity by region — Sushi, United States
0.39×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sushi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sushi audience
#·InterestCategoryAffinity×
01Sapporo BreweryFood & Beverages5.17×
02Little MonsterMusic & Radio4.33×
03OmakaseFood & Beverages4.17×
04SashimiFood & Beverages4.16×
05SakeFood & Beverages3.06×
06TeppanyakiFood & Beverages2.94×
07VnExpressNews2.88×
08Japanese cuisineFood & Beverages2.38×
09CuliacánTravel & Leisure2.06×
10Din Tai FungFood & Beverages1.97×
11RamenFood & Beverages1.95×
12VolarisTravel & Leisure1.88×
13G.E.M.Music & Radio1.87×
14SinaloaTravel & Leisure1.79×
15Restaurant DepotFood & Beverages1.75×
16JollibeeFood & Beverages1.72×
17MazatlánTravel & Leisure1.70×
18CrunchyrollGames1.63×
19SalarymanBusiness & Career1.59×
20Norteño (music)Music & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sushi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sushi audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.11×
IndulgenceJOY1.09×
Urban LifestyleOPEN1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sushi audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
MindfulnessBALANCE0.85×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sushi have in United States?

Sushi has an estimated audience of 13,018,185 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sushi fans?

59.7% of Sushi fans are female, 40.3% are male, with an average age of 39.1 years.

03

Which brands do Sushi fans like most?

Sushi fans show strongest brand affinity for Japanese cuisine (2.38×), Omakase (4.17×), and Crunchyroll (1.63×) over the country average.

04

Where do Sushi fans live in United States?

Sushi fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sushi fans also like?

Beyond Sushi itself, the audience over-indexes on Omakase (4.17×), Crunchyroll (1.63×), Din Tai Fung (1.97×), and Restaurant Depot (1.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sushi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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