Teppanyaki Audience in United States

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Teppanyaki has an estimated audience of 1,902,602 people in United States. 64.6% are female, 35.4% are male, average age 43.8. Top regions: California, Texas, Utah. Top brand affinities: Benihana, Royal Botanic Gardens, Kew, Cuisine, Movies, Texas Roadhouse.

The average Teppanyaki fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Utah. Top brand affinities include Benihana, Royal Botanic Gardens, Kew, Cuisine, with strongest over-indexing on Benihana (20.09× the country average). Demographically, the Teppanyaki audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Teppanyaki fans

Demographic split for Teppanyaki audience in United States
MetricValue
Female64.6%
Male35.4%
Average age43.8
Estimated audience size1,902,602

Audience persona

The typical Teppanyaki fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Benihana.

Top regions in United States

Top regions ranked by reach for Teppanyaki in United States
RegionReachAffinity
California559,1202.67×
Texas199,6511.22×
Utah127,0477.46×
Florida121,1150.94×
Arizona101,8392.62×
New York68,5420.64×
Washington57,5361.51×
Hawaii52,2086.38×
Virginia44,5470.96×
Illinois39,0080.62×
Nevada38,8962.11×
North Carolina35,2690.62×
Minnesota34,2141.26×
Georgia33,9230.58×
Colorado32,4121.08×
Pennsylvania30,9820.48×
Maryland28,2510.86×
Massachusetts27,7220.74×
New Jersey26,2410.54×
Michigan22,2990.45×
Oregon21,4150.98×
Ohio20,4130.35×
Tennessee19,7600.52×
Indiana19,4370.56×
Missouri18,3810.6×
South Carolina17,9600.63×
Idaho14,1651.48×
Kansas13,5130.9×
Alabama12,7010.48×
Wisconsin12,3460.43×
Oklahoma10,3400.49×
Connecticut10,0010.52×
New Mexico9,7751.02×
Kentucky8,9860.38×
Louisiana8,7980.36×
Iowa8,3430.53×
Mississippi6,5660.42×
Arkansas6,2140.4×
Washington, District of Columbia5,3060.93×
Montana4,0680.77×
New Hampshire3,8210.51×
Nebraska3,7300.39×
West Virginia3,0580.35×
Alaska2,8970.71×
Rhode Island2,3260.38×
Maine2,2660.33×
North Dakota1,9250.49×
Delaware1,6540.32×
South Dakota1,4440.33×
Wyoming1,1650.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Teppanyaki audience
BrandAffinityCategory
Benihana20.09×Food & Beverages
Royal Botanic Gardens, Kew38.85×Travel & Leisure
Cuisine2.11×Food & Beverages
Movies1.51×Movies & TV
Texas Roadhouse2.13×Food & Beverages
Panda Express2.54×Food & Beverages
Bonefish Grill7.66×Food & Beverages
Sushi4.16×Food & Beverages
Saturday2.13×Home & Garden
Steakhouse2.9×Food & Beverages
Olive Garden2.27×Food & Beverages
Sunday1.86×Home & Garden
Japanese cuisine2.9×Food & Beverages
Steak2×Food & Beverages
Spode34.1×Home & Garden
Wingstop1.59×Food & Beverages
LongHorn Steakhouse2.27×Food & Beverages
southwest airlines1.79×Travel & Leisure
Wilfred23.01×Movies & TV
Panera Bread1.66×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Teppanyaki audience
TraitClusterScore
Community OrientationOPEN1.44
IndulgenceJOY1.39
ExtroversionTHRILL1.39
Family OrientationCONSERVATISM1.39
Price SensitivityPREMIUM1.36
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Teppanyaki
CountryShare
United States33.2%
Japan10.3%
China6.8%

See Teppanyaki audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Teppanyaki have in United States?

Teppanyaki has an estimated audience of 1,902,602 people in United States, concentrated in California and Texas.

What is the gender split and age of Teppanyaki fans?

64.6% of Teppanyaki fans are female, 35.4% are male, with an average age of 43.8 years.

Which brands do Teppanyaki fans like most?

Teppanyaki fans show strongest brand affinity for Benihana (20.09×), Royal Botanic Gardens, Kew (38.85×), and Cuisine (2.11×) over the country average.

Where do Teppanyaki fans live in United States?

Teppanyaki fans in United States are most concentrated in California (reach 559,120), Texas (reach 199,651), and Utah (reach 127,047). These three regions account for the largest share of the active audience.

What other brands do Teppanyaki fans also like?

Beyond Teppanyaki itself, the audience over-indexes on Royal Botanic Gardens, Kew (38.85×), Cuisine (2.11×), Movies (1.51×), and Texas Roadhouse (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Teppanyaki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.