Rascasse Audience Intelligence

Royal Botanic Gardens, Kew Audience in United States

A data profile of the people who buy, follow and care about Royal Botanic Gardens, Kew in United States — modelled from more than twelve digital signal sources. Royal Botanic Gardens, Kew has an estimated audience of 404,204 people in United States.

#88among POI in United States#4576among POI in United States#3396in Travel & Leisure

The average Royal Botanic Gardens, Kew fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Urban Gardening, Hawkers Co., Teppanyaki, with strongest over-indexing on Urban Gardening (441.75× the country average).

Demographically, the Royal Botanic Gardens, Kew audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal Botanic Gardens, Kew fan in United States is more female, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Urban Gardening.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal Botanic Gardens, Kew profile in United States.

Audience size
404K
in United States
Gender
58.4%♀
41.6% male
Age
37.0
average years
Country rank
#41381
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Royal Botanic Gardens, Kew fans

58.4% are female, 41.6% are male, average age 37.0.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Royal Botanic Gardens, Kew audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.0
Estimated audience size404,204
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Royal Botanic Gardens, Kew audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3922%
40-4918%
50+15%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Royal Botanic Gardens, Kew audience comes from United States.

Worldwide audience distribution share by country for Royal Botanic Gardens, Kew
CountryShare
United Kingdom44.2%
United States14.0%
France6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal Botanic Gardens, Kew audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal Botanic Gardens, Kew fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.11×
02Massachusetts~10K1.87×
03Oregon~7K1.60×
04Washington~10K1.50×
05New York~30K1.38×
06Vermont<1K1.34×
07Colorado~8K1.26×
08California~50K1.23×
09Maine~2K1.21×
10New Hampshire~2K1.20×
11Virginia~10K1.17×
12Connecticut~5K1.16×
13Rhode Island~1K1.11×
14Alaska<1K1.11×
15Hawaii~2K1.09×
16Maryland~7K1.07×
17Utah~4K1.06×
18North Dakota<1K1.03×
19Illinois~10K1.02×
20North Carolina~10K1.02×
21New Jersey~10K1.02×
22South Dakota<1K1.01×
23Montana~1K0.98×
24Delaware~1K0.98×
25Minnesota~6K0.96×
26Idaho~2K0.96×
27New Mexico~2K0.94×
28West Virginia~2K0.92×
29Pennsylvania~10K0.91×
30Iowa~3K0.89×
31Nebraska~2K0.89×
32Arizona~7K0.87×
33Missouri~6K0.87×
34Wisconsin~5K0.87×
35Mississippi~3K0.87×
36Georgia~10K0.86×
37Arkansas~3K0.86×
38Florida~20K0.85×
39Kansas~3K0.85×
40South Carolina~5K0.84×
41Nevada~3K0.82×
42Tennessee~7K0.81×
43Kentucky~4K0.81×
44Oklahoma~4K0.81×
45Louisiana~4K0.80×
46Alabama~4K0.79×
47Michigan~8K0.76×
48Ohio~9K0.75×
49Texas~30K0.74×
50Indiana~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Royal Botanic Gardens, Kew, United States
0.74×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal Botanic Gardens, Kew audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal Botanic Gardens, Kew audience
#·InterestCategoryAffinity×
01Urban GardeningHome & Garden441.75×
02Hawkers Co.Fashion & Accessoires150.02×
03TeppanyakiFood & Beverages38.85×
04Key FoodShopping20.00×
05Singapore AirlinesTravel & Leisure20.00×
06Simon HelbergMovies & TV20.00×
07Etihad AirwaysTravel & Leisure20.00×
08EmiratesTravel & Leisure15.83×
09Alan TudykMovies & TV14.06×
10Merrill LynchBusiness & Career14.04×
11Master classBusiness & Career8.44×
12HerbalismHealth7.38×
13IKEAHome & Garden3.18×
14HandbagsFashion & Accessoires3.05×
15NordstromShopping3.04×
16Beauty salonsBeauty & Wellness2.84×
17WalmartShopping2.27×
18RecipesFood & Beverages2.16×
19Home improvementHome & Garden2.05×
20CookingFood & Beverages1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal Botanic Gardens, Kew audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal Botanic Gardens, Kew audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN56.31×
IndulgenceJOY2.25×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal Botanic Gardens, Kew audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
ExtroversionTHRILL0.88×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Royal Botanic Gardens, Kew have in United States?

Royal Botanic Gardens, Kew has an estimated audience of 404,204 people in United States, concentrated in California and New York.

02

What is the gender split and age of Royal Botanic Gardens, Kew fans?

58.4% of Royal Botanic Gardens, Kew fans are female, 41.6% are male, with an average age of 37.0 years.

03

Which brands do Royal Botanic Gardens, Kew fans like most?

Royal Botanic Gardens, Kew fans show strongest brand affinity for Urban Gardening (441.75×), Hawkers Co. (150.02×), and Teppanyaki (38.85×) over the country average.

04

Where do Royal Botanic Gardens, Kew fans live in United States?

Royal Botanic Gardens, Kew fans in United States are most concentrated in California (reach ~50K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Royal Botanic Gardens, Kew fans also like?

Beyond Royal Botanic Gardens, Kew itself, the audience over-indexes on Hawkers Co. (150.02×), Teppanyaki (38.85×), Key Food (20×), and Herbalism (7.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Botanic Gardens, Kew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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