Royal Botanic Gardens, Kew Audience in United States

Royal Botanic Gardens, Kew has an estimated audience of 404,204 people in United States. 58.4% are female, 41.6% are male, average age 37.0. Top regions: California, New York, Texas. Top brand affinities: Urban Gardening, Hawkers Co., Autism Awareness, Diabetes mellitus awareness, Jean Paul Gaultier.

The average Royal Botanic Gardens, Kew fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Urban Gardening, Hawkers Co., Autism Awareness, with strongest over-indexing on Urban Gardening (908.28× the country average). Demographically, the Royal Botanic Gardens, Kew audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Royal Botanic Gardens, Kew fans

Demographic split for Royal Botanic Gardens, Kew audience in United States
MetricValue
Female58.4%
Male41.6%
Average age37.0
Estimated audience size404,204

Audience persona

The typical Royal Botanic Gardens, Kew fan in United States is more female, around 37.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Urban Gardening.

Top regions in United States

Top regions ranked by reach for Royal Botanic Gardens, Kew in United States
RegionReachAffinity
California55,8511.26×
New York33,2031.47×
Texas26,1220.75×
Florida22,3060.82×
Massachusetts15,5601.95×
Washington14,0541.73×
Illinois13,5121×
Virginia12,6421.28×
North Carolina12,1541×
Pennsylvania11,9360.88×
Colorado9,5561.5×
New Jersey9,4420.92×
Georgia8,9460.72×
Ohio8,0320.65×
Maryland7,5141.08×
Oregon7,1781.55×
Michigan6,4430.61×
Arizona5,9920.73×
Minnesota5,5000.95×
Connecticut5,2951.31×
Tennessee5,2810.65×
Missouri4,6190.71×
Wisconsin4,4640.73×
Utah4,1191.14×
South Carolina3,9950.66×
Indiana3,8950.53×
Washington, District of Columbia3,4942.88×
Kentucky2,9470.58×
Alabama2,5360.45×
Louisiana2,5300.49×
Nevada2,3640.6×
Oklahoma2,3230.52×
Iowa2,1630.65×
New Hampshire2,1631.36×
Kansas1,9480.61×
Maine1,9411.34×
Rhode Island1,9241.5×
Idaho1,9200.95×
New Mexico1,6540.82×
Hawaii1,6310.94×
Arkansas1,5260.46×
Mississippi1,4700.44×
Nebraska1,2850.63×
Vermont1,2841.81×
West Virginia1,2460.66×
Alaska1,2111.4×
Montana1,0840.97×
Delaware1,0790.97×
South Dakota1,0171.09×
North Dakota9901.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal Botanic Gardens, Kew audience
BrandAffinityCategory
Urban Gardening908.28×Home & Garden
Hawkers Co.174.8×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Jean Paul Gaultier27.12×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Teppanyaki24.46×Food & Beverages
Singapore Airlines20×Travel & Leisure
Alan Tudyk12.75×Movies & TV
Palestine13.36×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
Simon Helberg20×Movies & TV
Cath Kidston12.77×Fashion & Accessoires
Sephora2.7×Shopping
Waterstones36.7×Literature
Skin care2.59×Beauty & Wellness
Master class5.45×Business & Career
PSV Eindhoven20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal Botanic Gardens, Kew audience
TraitClusterScore
Urban LifestyleOPEN114.44
IndulgenceJOY1.46
Price SensitivityPREMIUM1.42
Family OrientationCONSERVATISM1.32
Healthy LifestyleBALANCE1.28
Design AffinityPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Royal Botanic Gardens, Kew
CountryShare
United Kingdom44.3%
United States14.0%
France6.7%

See Royal Botanic Gardens, Kew audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Royal Botanic Gardens, Kew have in United States?

Royal Botanic Gardens, Kew has an estimated audience of 404,204 people in United States, concentrated in California and New York.

What is the gender split and age of Royal Botanic Gardens, Kew fans?

58.4% of Royal Botanic Gardens, Kew fans are female, 41.6% are male, with an average age of 37.0 years.

Which brands do Royal Botanic Gardens, Kew fans like most?

Royal Botanic Gardens, Kew fans show strongest brand affinity for Urban Gardening (908.28×), Hawkers Co. (174.8×), and Autism Awareness (19.03×) over the country average.

Where do Royal Botanic Gardens, Kew fans live in United States?

Royal Botanic Gardens, Kew fans in United States are most concentrated in California (reach 55,851), New York (reach 33,203), and Texas (reach 26,122). These three regions account for the largest share of the active audience.

What other brands do Royal Botanic Gardens, Kew fans also like?

Beyond Royal Botanic Gardens, Kew itself, the audience over-indexes on Hawkers Co. (174.8×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Jean Paul Gaultier (27.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal Botanic Gardens, Kew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.