Sake Audience in United States

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Sake has an estimated audience of 1,540,785 people in United States. 49.3% are female, 50.7% are male, average age 35.9. Top regions: California, Texas, New York. Top brand affinities: Wasabi (film), schwarzkopf, Tia Maria, Rakuten, Shinkansen.

The average Sake fan in United States is 35.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wasabi (film), schwarzkopf, Tia Maria, with strongest over-indexing on Wasabi (film) (48.22× the country average). Demographically, the Sake audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Sake fans

Demographic split for Sake audience in United States
MetricValue
Female49.3%
Male50.7%
Average age35.9
Estimated audience size1,540,785

Audience persona

The typical Sake fan in United States is balanced, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Wasabi (film).

Top regions in United States

Top regions ranked by reach for Sake in United States
RegionReachAffinity
California201,8611.19×
Texas150,1631.13×
New York111,1971.29×
Florida107,8021.03×
North Carolina75,9381.64×
Ohio69,7521.47×
Georgia50,9331.07×
Illinois50,2230.98×
Pennsylvania44,7360.86×
Virginia41,2661.1×
Tennessee40,3991.31×
Maryland40,0301.51×
New Jersey35,1280.9×
Michigan34,3850.85×
Washington34,1511.1×
Massachusetts33,9921.12×
Arizona32,2491.03×
Indiana25,7750.92×
Missouri25,0161.01×
Colorado22,5870.93×
South Carolina22,5120.97×
Louisiana22,3891.13×
Wisconsin20,6230.89×
Alabama18,7260.87×
Minnesota18,7000.85×
Oregon17,2270.98×
Oklahoma16,9310.99×
Connecticut16,8441.09×
Kentucky15,7890.82×
Mississippi14,8021.17×
Nevada13,8830.93×
Utah12,5830.91×
Kansas12,2551.01×
Arkansas10,5950.83×
Iowa10,1440.8×
Hawaii9,2491.4×
Nebraska6,7330.87×
South Dakota6,4831.82×
Idaho5,8310.75×
New Mexico5,6970.74×
Washington, District of Columbia5,2011.12×
New Hampshire4,8360.8×
West Virginia4,5970.64×
Rhode Island4,2040.86×
Maine4,1160.75×
Alaska3,4751.05×
Delaware3,4650.82×
Montana3,1820.74×
North Dakota2,1510.68×
Vermont1,9140.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sake audience
BrandAffinityCategory
Wasabi (film)48.22×Movies & TV
schwarzkopf49.82×Beauty & Wellness
Tia Maria74.59×Food & Beverages
Rakuten14.38×Shopping
Shinkansen62.17×Cars & Mobility
Love Island11.2×Movies & TV
World's Best Cat Litter51×
Mark Ronson36.4×Music & Radio
Sushi Shop57.58×Food & Beverages
Curry20.38×Food & Beverages
Soriana57.52×Shopping
Japanese popular culture7.98×Travel & Leisure
Porsche 91847.52×Cars & Mobility
Ramen12.71×Food & Beverages
Hair Stylists9.14×Beauty & Wellness
Nek100.54×Music & Radio
Owner-operator15.84×Business & Career
Darwin, Northern Territory46.15×Travel & Leisure
Chedraui50.78×Shopping
Human hair color6.95×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sake audience
TraitClusterScore
Design AffinityPREMIUM1.98
IndulgenceJOY1.76
TravellingTHRILL1.64
Price SensitivityPREMIUM1.52
Urban LifestyleOPEN1.51
Quality AwarenessPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Sake
CountryShare
Japan60.5%
United States5.9%
Taiwan5.0%

See Sake audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Sake have in United States?

Sake has an estimated audience of 1,540,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Sake fans?

49.3% of Sake fans are female, 50.7% are male, with an average age of 35.9 years.

Which brands do Sake fans like most?

Sake fans show strongest brand affinity for Wasabi (film) (48.22×), schwarzkopf (49.82×), and Tia Maria (74.59×) over the country average.

Where do Sake fans live in United States?

Sake fans in United States are most concentrated in California (reach 201,861), Texas (reach 150,163), and New York (reach 111,197). These three regions account for the largest share of the active audience.

What other brands do Sake fans also like?

Beyond Sake itself, the audience over-indexes on schwarzkopf (49.82×), Tia Maria (74.59×), Rakuten (14.38×), and Shinkansen (62.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.