Rascasse Audience Intelligence

Sake Audience in United States

A data profile of the people who buy, follow and care about Sake in United States — modelled from more than twelve digital signal sources. Sake has an estimated audience of 1,540,785 people in United States.

#46among Alcohol in United States#7180among Topic in United States#1027in Food & Beverages

The average Sake fan in United States is 35.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Wasabi (film), Britney Spears, Tia Maria, with strongest over-indexing on Wasabi (film) (48.22× the country average).

Demographically, the Sake audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sake fan in United States is balanced, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Wasabi (film).

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sake profile in United States.

Audience size
1.5M
in United States
Gender
49.3%♀
50.7% male
Age
35.9
average years
Country rank
#17391
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sake fans

49.3% are female, 50.7% are male, average age 35.9.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Sake audience in United States
MetricValue
Female49.3%
Male50.7%
Average age35.9
Estimated audience size1,540,785
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Sake audience in United States
Age bracketShare%
16-1925%
20-2925%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Sake audience comes from United States.

Worldwide audience distribution share by country for Sake
CountryShare
Japan60.4%
United States5.8%
Taiwan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sake audience in United States is strongest.

Fig. 05

Top regions by affinity

Sake fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~6K1.78×
02North Carolina~80K1.63×
03Maryland~40K1.53×
04Ohio~70K1.52×
05Hawaii~9K1.40×
06Tennessee~40K1.38×
07California~200K1.28×
08New York~100K1.22×
09Mississippi~20K1.19×
10Louisiana~20K1.15×
11Texas~100K1.13×
12Washington, District of Columbia~5K1.10×
13Alaska~4K1.10×
14Washington~30K1.06×
15Connecticut~20K1.06×
16Massachusetts~30K1.05×
17Virginia~40K1.03×
18Georgia~50K1.02×
19Oklahoma~20K1.02×
20Florida~100K1.00×
21Kansas~10K1.00×
22Arizona~30K0.98×
23Missouri~20K0.98×
24Oregon~20K0.96×
25Utah~10K0.95×
26Illinois~50K0.94×
27South Carolina~20K0.94×
28Nevada~10K0.93×
29Nebraska~7K0.91×
30Indiana~30K0.90×
31Colorado~20K0.90×
32Arkansas~10K0.88×
33Alabama~20K0.87×
34Kentucky~20K0.87×
35Wisconsin~20K0.86×
36Rhode Island~4K0.86×
37New Jersey~30K0.85×
38Pennsylvania~40K0.84×
39Montana~4K0.84×
40Delaware~4K0.84×
41Michigan~30K0.82×
42Minnesota~20K0.81×
43New Hampshire~5K0.81×
44Idaho~6K0.80×
45New Mexico~6K0.80×
46Iowa~10K0.79×
47Vermont~2K0.78×
48Maine~4K0.77×
49North Dakota~2K0.75×
50West Virginia~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Sake, United States
0.71×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sake audience
#·InterestCategoryAffinity×
01NekMusic & Radio100.54×
02Tia MariaFood & Beverages74.59×
03ShinkansenCars & Mobility62.17×
04Sushi ShopFood & Beverages57.58×
05SorianaShopping57.52×
06World's Best Cat LitterTopic51.00×
07ChedrauiShopping50.78×
08schwarzkopfBeauty & Wellness49.82×
09Wasabi (film)Movies & TV48.22×
10Porsche 918Cars & Mobility47.52×
11Darwin, Northern TerritoryTravel & Leisure46.15×
12Mark RonsonMusic & Radio36.40×
13CurryFood & Beverages20.38×
14Owner-operatorBusiness & Career15.84×
15RakutenShopping14.38×
16RamenFood & Beverages12.71×
17Love IslandMovies & TV11.20×
18Britney SpearsMusic & Radio10.68×
19Hair StylistsBeauty & Wellness9.14×
20Japanese popular cultureTravel & Leisure7.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sake audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.21×
Luxury OrientationPREMIUM1.74×
SustainabilityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sake audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.02×
Family OrientationCONSERVATISM1.03×
Convenience OrientationPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sake have in United States?

Sake has an estimated audience of 1,540,785 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sake fans?

49.3% of Sake fans are female, 50.7% are male, with an average age of 35.9 years.

03

Which brands do Sake fans like most?

Sake fans show strongest brand affinity for Wasabi (film) (48.22×), Britney Spears (10.68×), and Tia Maria (74.59×) over the country average.

04

Where do Sake fans live in United States?

Sake fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sake fans also like?

Beyond Sake itself, the audience over-indexes on Britney Spears (10.68×), Tia Maria (74.59×), schwarzkopf (49.82×), and Rakuten (14.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Sake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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