World's Best Cat Litter Audience in United States

World's Best Cat Litter logo

World's Best Cat Litter has an estimated audience of 413,012 people in United States. 55.7% are female, 44.3% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Tuff Hedeman, Collectable, Hammock camping, Nebraska Cornhuskers football.

The average World's Best Cat Litter fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Tuff Hedeman, Collectable, with strongest over-indexing on Regional styles of Mexican music (17.14× the country average). Demographically, the World's Best Cat Litter audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of World's Best Cat Litter fans

Demographic split for World's Best Cat Litter audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.2
Estimated audience size413,012

Audience persona

The typical World's Best Cat Litter fan in United States is more female, around 36.2 years old, with strong Pet Ownership tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for World's Best Cat Litter in United States
RegionReachAffinity
California45,9631.01×
Texas27,0310.76×
Florida23,9940.86×
New York23,7791.03×
Pennsylvania15,7751.13×
Washington13,0751.58×
Ohio12,6590.99×
North Carolina12,0750.97×
Illinois11,5080.84×
Michigan10,9221.01×
Georgia9,9810.78×
Massachusetts9,5611.17×
Oregon8,9271.89×
Virginia8,8480.88×
New Jersey8,5600.81×
Tennessee8,3321.01×
Arizona8,0480.95×
Wisconsin7,7131.24×
Indiana7,4900.99×
Colorado6,8341.05×
Minnesota6,3391.07×
Missouri6,0220.9×
Maryland5,8690.83×
South Carolina5,8650.94×
Connecticut5,1321.24×
Iowa4,9821.46×
Kentucky4,8740.94×
Alabama4,0280.7×
Oklahoma3,8600.84×
Nevada3,5020.88×
Kansas3,3791.04×
Louisiana3,3090.62×
Utah2,9040.79×
New Hampshire2,8111.73×
Maine2,7781.88×
Arkansas2,6650.78×
West Virginia2,0451.06×
Idaho1,8980.92×
Nebraska1,8320.88×
Rhode Island1,7491.33×
Mississippi1,7180.5×
New Mexico1,5420.74×
Hawaii1,2330.69×
Vermont1,1821.63×
Washington, District of Columbia1,1630.94×
Montana1,0100.88×
Delaware8640.76×
Alaska7280.82×
South Dakota7150.75×
North Dakota6610.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World's Best Cat Litter audience
BrandAffinityCategory
Regional styles of Mexican music17.14×Music & Radio
Tuff Hedeman77.75×Sports
Collectable2.32×Kids & Family
Hammock camping8.84×Travel & Leisure
Nebraska Cornhuskers football3.95×Sports
Khādī11.37×Home & Garden
Home staging5.15×Home & Garden
JDSU2.72×Business & Career
Pillow1.76×Home & Garden
Elsword11.28×Games
All You Can Eat6.85×Food & Beverages
Jesse Plemons2.23×Movies & TV
Staycation1.71×Home & Garden
Bugoy Cariño32.76×Movies & TV
Layne Staley3.06×Music & Radio
Boogie-woogie (dance)7.93×Music & Radio
Cleveland Clinic2.41×Health
Grammarly1.97×Business & Career
NBC10 Philadelphia3.6×Movies & TV
Charlamagne Tha God3.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World's Best Cat Litter audience
TraitClusterScore
Pet OwnershipJOY1.46
Convenience OrientationPREMIUM1.44
SustainabilityBALANCE1.41
IndividualismJOY1.35
SpiritualityBALANCE1.25
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for World's Best Cat Litter
CountryShare
United States57.6%
Japan10.8%
United Kingdom5.3%

See World's Best Cat Litter audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does World's Best Cat Litter have in United States?

World's Best Cat Litter has an estimated audience of 413,012 people in United States, concentrated in California and Texas.

What is the gender split and age of World's Best Cat Litter fans?

55.7% of World's Best Cat Litter fans are female, 44.3% are male, with an average age of 36.2 years.

Which brands do World's Best Cat Litter fans like most?

World's Best Cat Litter fans show strongest brand affinity for Regional styles of Mexican music (17.14×), Tuff Hedeman (77.75×), and Collectable (2.32×) over the country average.

Where do World's Best Cat Litter fans live in United States?

World's Best Cat Litter fans in United States are most concentrated in California (reach 45,963), Texas (reach 27,031), and Florida (reach 23,994). These three regions account for the largest share of the active audience.

What other brands do World's Best Cat Litter fans also like?

Beyond World's Best Cat Litter itself, the audience over-indexes on Tuff Hedeman (77.75×), Collectable (2.32×), Hammock camping (8.84×), and Nebraska Cornhuskers football (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World's Best Cat Litter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.