Rascasse Audience Intelligence

World's Best Cat Litter Audience in United States

A data profile of the people who buy, follow and care about World's Best Cat Litter in United States — modelled from more than twelve digital signal sources. World's Best Cat Litter has an estimated audience of 413,012 people in United States.

#12176among Topic in United States

The average World's Best Cat Litter fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Voice, Porsche 918, Sake, with strongest over-indexing on Google Voice (80.12× the country average).

Demographically, the World's Best Cat Litter audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World's Best Cat Litter fan in United States is more female, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Voice.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World's Best Cat Litter profile in United States.

Audience size
413K
in United States
Gender
55.7%♀
44.3% male
Age
36.2
average years
Country rank
#40875
Topic in United States
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World's Best Cat Litter fans

55.7% are female, 44.3% are male, average age 36.2.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for World's Best Cat Litter audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.2
Estimated audience size413,012
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the World's Best Cat Litter audience in United States
Age bracketShare%
16-1934%
20-2916%
30-3915%
40-4916%
50+20%
Fig. 04

Worldwide distribution

57.6%

of the worldwide World's Best Cat Litter audience comes from United States.

Worldwide audience distribution share by country for World's Best Cat Litter
CountryShare
United States57.6%
Japan10.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World's Best Cat Litter audience in United States is strongest.

Fig. 05

Top regions by affinity

World's Best Cat Litter fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.80×
02Maine~3K1.71×
03New Hampshire~3K1.60×
04Washington~10K1.50×
05Vermont~1K1.43×
06Iowa~5K1.41×
07Rhode Island~2K1.26×
08Wisconsin~7K1.21×
09Connecticut~5K1.20×
10Massachusetts~9K1.13×
11Pennsylvania~20K1.10×
12West Virginia~2K1.08×
13Minnesota~6K1.04×
14Colorado~7K1.02×
15Kansas~3K1.02×
16Michigan~10K0.99×
17Tennessee~8K0.99×
18New York~20K0.98×
19Ohio~10K0.97×
20Indiana~7K0.97×
21Washington, District of Columbia~1K0.97×
22California~40K0.96×
23Idaho~2K0.96×
24Arizona~8K0.95×
25Montana~1K0.95×
26Alaska<1K0.95×
27South Carolina~6K0.94×
28Kentucky~5K0.94×
29North Carolina~10K0.93×
30Nebraska~2K0.93×
31North Dakota<1K0.93×
32South Dakota<1K0.91×
33Missouri~6K0.90×
34Nevada~4K0.89×
35Delaware~1K0.88×
36Oklahoma~4K0.87×
37Virginia~9K0.86×
38Arkansas~3K0.85×
39New Mexico~2K0.85×
40Florida~20K0.84×
41Maryland~6K0.84×
42Utah~3K0.83×
43Hawaii~1K0.83×
44Illinois~10K0.81×
45New Jersey~8K0.80×
46Georgia~10K0.78×
47Alabama~4K0.76×
48Texas~30K0.72×
49Louisiana~4K0.72×
50Mississippi~2K0.72×
Fig. 06

Affinity by region

Affinity by region — World's Best Cat Litter, United States
0.72×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World's Best Cat Litter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World's Best Cat Litter audience
#·InterestCategoryAffinity×
01Porsche 918Cars & Mobility101.82×
02Google VoiceTechnology & Electronics80.12×
03SakeFood & Beverages51.00×
04Google ImagesInternet & Social Media20.00×
05John GoodmanMovies & TV19.43×
06CurryFood & Beverages16.27×
07Rent-A-CenterHome & Garden14.34×
08ExxonMobilCars & Mobility13.42×
09QVCMovies & TV8.49×
10Sustainable energyHome & Garden7.99×
11Weather forecastingHome & Garden6.86×
12LotteryGames6.73×
13Renewable energyBusiness & Career6.44×
14FedExBusiness & Career5.99×
15Discount storesShopping4.34×
16Mortgage loansBusiness & Career3.30×
17Pizza HutFood & Beverages3.11×
18PinterestInternet & Social Media3.10×
19SubwayFood & Beverages2.92×
20McDonald'sFood & Beverages2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World's Best Cat Litter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World's Best Cat Litter audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.66×
Family OrientationCONSERVATISM2.65×
SustainabilityBALANCE2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World's Best Cat Litter audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
ExtroversionTHRILL0.83×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World's Best Cat Litter have in United States?

World's Best Cat Litter has an estimated audience of 413,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of World's Best Cat Litter fans?

55.7% of World's Best Cat Litter fans are female, 44.3% are male, with an average age of 36.2 years.

03

Which brands do World's Best Cat Litter fans like most?

World's Best Cat Litter fans show strongest brand affinity for Google Voice (80.12×), Porsche 918 (101.82×), and Sake (51×) over the country average.

04

Where do World's Best Cat Litter fans live in United States?

World's Best Cat Litter fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do World's Best Cat Litter fans also like?

Beyond World's Best Cat Litter itself, the audience over-indexes on Porsche 918 (101.82×), Sake (51×), Google Images (20×), and Rent-A-Center (14.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See World's Best Cat Litter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World's Best Cat Litter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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