Rascasse Audience Intelligence

Porsche 918 Audience in United States

A data profile of the people who buy, follow and care about Porsche 918 in United States — modelled from more than twelve digital signal sources. Porsche 918 has an estimated audience of 568,713 people in United States.

#247among Car type in United States#279among Car Model in United States#980in Cars & Mobility

The average Porsche 918 fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wasabi (film), Porsche 993, Zooba, with strongest over-indexing on Wasabi (film) (206.95× the country average).

Demographically, the Porsche 918 audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porsche 918 fan in United States is more male, around 38.5 years old, with strong Career Orientation tendencies and a notable affinity for Wasabi (film).

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche 918 profile in United States.

Audience size
569K
in United States
Gender
23.0%♀
77.0% male
Age
38.5
average years
Country rank
#33936
Car Model in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche 918 fans

23.0% are female, 77.0% are male, average age 38.5.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Porsche 918 audience in United States
MetricValue
Female23.0%
Male77.0%
Average age38.5
Estimated audience size568,713
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Porsche 918 audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Porsche 918 audience comes from United States.

Worldwide audience distribution share by country for Porsche 918
CountryShare
United States16.7%
Germany7.3%
France5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche 918 audience in United States is strongest.

Fig. 05

Top regions by affinity

Porsche 918 fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.60×
02California~50K1.42×
03Colorado~7K1.34×
04Florida~30K1.31×
05Idaho~2K1.23×
06Texas~40K1.22×
07Arizona~8K1.21×
08Washington~8K1.21×
09Georgia~10K1.20×
10Nevada~4K1.18×
11Connecticut~4K1.15×
12Oregon~4K1.12×
13Virginia~9K1.05×
14Kansas~3K1.05×
15North Carolina~10K1.04×
16Oklahoma~4K1.03×
17New Hampshire~1K1.03×
18Illinois~10K1.02×
19Nebraska~2K1.01×
20New Jersey~9K1.00×
21Montana<1K1.00×
22Michigan~9K0.98×
23Tennessee~7K0.98×
24Massachusetts~7K0.98×
25Indiana~6K0.97×
26New York~20K0.96×
27Missouri~5K0.96×
28South Carolina~5K0.95×
29Kentucky~4K0.94×
30Rhode Island~1K0.94×
31Pennsylvania~10K0.93×
32South Dakota<1K0.93×
33Vermont<1K0.93×
34New Mexico~2K0.92×
35Ohio~10K0.91×
36Alabama~4K0.90×
37Hawaii~1K0.90×
38Louisiana~4K0.89×
39Arkansas~3K0.89×
40Maine~1K0.89×
41Alaska<1K0.89×
42Minnesota~4K0.88×
43Washington, District of Columbia<1K0.88×
44Wisconsin~4K0.87×
45North Dakota<1K0.87×
46Maryland~5K0.86×
47Iowa~2K0.86×
48Delaware<1K0.86×
49West Virginia~1K0.83×
50Mississippi~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Porsche 918, United States
0.81×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche 918 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche 918 audience
#·InterestCategoryAffinity×
01Wasabi (film)Movies & TV206.95×
02Porsche CarreraCars & Mobility144.11×
03Porsche 993Cars & Mobility143.17×
04CulturelleBrand104.59×
05World's Best Cat LitterTopic101.82×
06Porsche 930Cars & Mobility94.58×
07Porsche 959Cars & Mobility92.23×
08Porsche 356Cars & Mobility85.21×
09Porsche 924Cars & Mobility84.79×
10Porsche 991Cars & Mobility80.93×
11ZoobaGames76.55×
12Darwin, Northern TerritoryTravel & Leisure73.63×
13Porsche 928Cars & Mobility68.54×
14Cold FeetMovies & TV66.51×
15Blow OutMovies & TV58.65×
16Porsche BoxsterCars & Mobility41.19×
17CurryFood & Beverages32.97×
18Range Rover (L405)Cars & Mobility28.60×
19Porsche MacanCars & Mobility28.07×
20Owner-operatorBusiness & Career25.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche 918 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche 918 audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.61×
Convenience OrientationPREMIUM1.59×
Urban LifestyleOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche 918 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Social Media UsageJOY0.81×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche 918 have in United States?

Porsche 918 has an estimated audience of 568,713 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porsche 918 fans?

23.0% of Porsche 918 fans are female, 77.0% are male, with an average age of 38.5 years.

03

Which brands do Porsche 918 fans like most?

Porsche 918 fans show strongest brand affinity for Wasabi (film) (206.95×), Porsche 993 (143.17×), and Zooba (76.55×) over the country average.

04

Where do Porsche 918 fans live in United States?

Porsche 918 fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche 918 fans also like?

Beyond Porsche 918 itself, the audience over-indexes on Porsche 993 (143.17×), Zooba (76.55×), World's Best Cat Litter (101.82×), and Culturelle (104.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Porsche 918 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche 918. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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