Porsche 918 Audience in United States

Porsche 918 logo

Porsche 918 has an estimated audience of 342,397 people in United States. 23.0% are female, 77.0% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Wasabi (film), Porsche 993, Zooba, World's Best Cat Litter, Porsche Carrera.

The average Porsche 918 fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wasabi (film), Porsche 993, Zooba, with strongest over-indexing on Wasabi (film) (206.95× the country average). Demographically, the Porsche 918 audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Porsche 918 fans

Demographic split for Porsche 918 audience in United States
MetricValue
Female23.0%
Male77.0%
Average age38.5
Estimated audience size342,397

Audience persona

The typical Porsche 918 fan in United States is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Wasabi (film).

Top regions in United States

Top regions ranked by reach for Porsche 918 in United States
RegionReachAffinity
California59,6121.58×
Texas34,2491.16×
Florida29,6471.28×
New York18,4110.96×
Georgia12,4051.18×
Illinois11,5491.01×
North Carolina11,0611.07×
Pennsylvania10,5370.91×
Ohio10,1530.96×
Washington9,9261.45×
Virginia9,1351.1×
New Jersey9,0671.04×
Arizona9,0251.29×
Michigan8,8180.98×
Colorado7,4811.39×
Massachusetts7,4061.1×
Tennessee7,2611.06×
Indiana6,1370.98×
Missouri5,6741.03×
Maryland5,2850.9×
Utah5,2151.7×
South Carolina4,8630.94×
Oregon4,8001.22×
Minnesota4,5460.93×
Wisconsin4,5080.88×
Alabama4,0100.84×
Nevada3,9971.21×
Connecticut3,8611.12×
Kentucky3,7940.88×
Oklahoma3,7921×
Louisiana3,4150.77×
Kansas2,8961.07×
Iowa2,3280.83×
Arkansas2,2360.79×
Idaho2,1071.23×
Mississippi1,9060.68×
Nebraska1,6180.94×
Hawaii1,4300.97×
New Hampshire1,4051.04×
New Mexico1,3300.77×
West Virginia1,0570.66×
Maine1,0220.83×
Rhode Island9940.91×
Washington, District of Columbia8840.86×
Montana8570.9×
South Dakota6290.79×
Delaware6080.64×
Alaska5870.8×
North Dakota5020.71×
Vermont4610.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porsche 918 audience
BrandAffinityCategory
Wasabi (film)206.95×Movies & TV
Porsche 993143.17×Cars & Mobility
Zooba76.55×Games
World's Best Cat Litter101.82×
Porsche Carrera144.11×Cars & Mobility
Culturelle104.59×
Range Rover (L405)28.6×Cars & Mobility
Curry32.97×Food & Beverages
Porsche 93094.58×Cars & Mobility
Porsche 99180.93×Cars & Mobility
Porsche 95992.23×Cars & Mobility
Porsche 35685.21×Cars & Mobility
Blow Out58.65×Movies & TV
Owner-operator25.8×Business & Career
Darwin, Northern Territory73.63×Travel & Leisure
Porsche Macan28.07×Cars & Mobility
Cold Feet66.51×Movies & TV
Porsche 92868.54×Cars & Mobility
Porsche Boxster41.19×Cars & Mobility
Porsche 92484.79×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porsche 918 audience
TraitClusterScore
Luxury OrientationPREMIUM2.64
Family OrientationCONSERVATISM2.17
Risk AppetiteTHRILL1.79
Quality AwarenessPREMIUM1.76
Early Adopter MentalityPOWER1.7
Design AffinityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Porsche 918
CountryShare
United States12.8%
Germany4.6%
France4.5%

See Porsche 918 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Porsche 918 have in United States?

Porsche 918 has an estimated audience of 342,397 people in United States, concentrated in California and Texas.

What is the gender split and age of Porsche 918 fans?

23.0% of Porsche 918 fans are female, 77.0% are male, with an average age of 38.5 years.

Which brands do Porsche 918 fans like most?

Porsche 918 fans show strongest brand affinity for Wasabi (film) (206.95×), Porsche 993 (143.17×), and Zooba (76.55×) over the country average.

Where do Porsche 918 fans live in United States?

Porsche 918 fans in United States are most concentrated in California (reach 59,612), Texas (reach 34,249), and Florida (reach 29,647). These three regions account for the largest share of the active audience.

What other brands do Porsche 918 fans also like?

Beyond Porsche 918 itself, the audience over-indexes on Porsche 993 (143.17×), Zooba (76.55×), World's Best Cat Litter (101.82×), and Porsche Carrera (144.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche 918. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.