Culturelle Audience in United States

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Culturelle has an estimated audience of 297,101 people in United States. 47.7% are female, 52.3% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Tuff Hedeman, Eli Lilly, Keeper (password manager), Minnesota, Saving.

The average Culturelle fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tuff Hedeman, Eli Lilly, Keeper (password manager), with strongest over-indexing on Tuff Hedeman (121.69× the country average). Demographically, the Culturelle audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Culturelle fans

Demographic split for Culturelle audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.3
Estimated audience size297,101

Audience persona

The typical Culturelle fan in United States is balanced, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Tuff Hedeman.

Top regions in United States

Top regions ranked by reach for Culturelle in United States
RegionReachAffinity
California41,1121.26×
Texas29,0131.14×
Florida24,4431.22×
New York19,4831.17×
Georgia11,1841.22×
North Carolina10,5601.18×
Ohio9,9691.09×
Pennsylvania9,1180.91×
Virginia9,0891.26×
Illinois8,7800.89×
New Jersey8,5591.13×
Massachusetts8,5061.45×
Tennessee6,7671.14×
Michigan6,6710.86×
Washington5,9461×
Alabama5,3911.3×
Maryland5,3331.04×
Louisiana5,2981.38×
Arizona4,8750.8×
Indiana4,7020.87×
Connecticut4,2721.43×
South Carolina4,2390.95×
Colorado4,2020.9×
Minnesota4,0870.96×
Missouri4,0000.84×
Oregon3,9951.17×
Wisconsin3,9500.88×
Kentucky3,7131×
Nebraska2,9441.98×
Kansas2,5031.07×
Oklahoma2,3690.72×
Nevada2,2450.78×
Iowa2,1710.89×
Utah2,0610.77×
Mississippi1,9520.8×
Arkansas1,8260.75×
Hawaii1,5251.19×
New Hampshire1,2751.09×
Idaho1,1630.78×
West Virginia1,0670.77×
Rhode Island9591.01×
Maine9330.88×
New Mexico8390.56×
South Dakota8061.17×
Washington, District of Columbia7360.82×
Delaware7150.87×
Alaska6180.97×
Montana5660.69×
North Dakota4460.73×
Vermont4170.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Culturelle audience
BrandAffinityCategory
Tuff Hedeman121.69×Sports
Eli Lilly10.67×Health
Keeper (password manager)7.71×Technology & Electronics
Minnesota2.1×Travel & Leisure
Saving3.34×Business & Career
Hammock camping8.13×Travel & Leisure
Mothercare3.59×Kids & Family
Home staging5.07×Home & Garden
Nebraska Cornhuskers football2.5×Sports
Cam Ward2.48×Sports
Ludo (board game)6.82×Games
Jesse Plemons1.9×Movies & TV
Staycation1.75×Home & Garden
Charlamagne Tha God5.02×Movies & TV
Picnic3.47×Kids & Family
JDSU1.52×Business & Career
Ezekiel Elliott3.83×Sports
Graham Greene2.89×Literature
Nipsey Hussle2.67×Music & Radio
Assassin's Creed II3.08×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Culturelle audience
TraitClusterScore
Luxury OrientationPREMIUM3.42
Quality AwarenessPREMIUM2.17
Risk AppetiteTHRILL1.66
Family OrientationCONSERVATISM1.61
LGBTQ+ IdentityOPEN1.6
Convenience OrientationPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Culturelle
CountryShare
United States51.5%
Brazil27.5%
Japan2.4%

See Culturelle audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Culturelle have in United States?

Culturelle has an estimated audience of 297,101 people in United States, concentrated in California and Texas.

What is the gender split and age of Culturelle fans?

47.7% of Culturelle fans are female, 52.3% are male, with an average age of 38.3 years.

Which brands do Culturelle fans like most?

Culturelle fans show strongest brand affinity for Tuff Hedeman (121.69×), Eli Lilly (10.67×), and Keeper (password manager) (7.71×) over the country average.

Where do Culturelle fans live in United States?

Culturelle fans in United States are most concentrated in California (reach 41,112), Texas (reach 29,013), and Florida (reach 24,443). These three regions account for the largest share of the active audience.

What other brands do Culturelle fans also like?

Beyond Culturelle itself, the audience over-indexes on Eli Lilly (10.67×), Keeper (password manager) (7.71×), Minnesota (2.1×), and Saving (3.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Culturelle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.