Rascasse Audience Intelligence

Darwin, Northern Territory Audience in United States

A data profile of the people who buy, follow and care about Darwin, Northern Territory in United States — modelled from more than twelve digital signal sources. Darwin, Northern Territory has an estimated audience of 264,564 people in United States.

#654among City in United States#6280among POI in United States#4334in Travel & Leisure

The average Darwin, Northern Territory fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sake, Porsche 918, Curry, with strongest over-indexing on Sake (46.15× the country average).

Demographically, the Darwin, Northern Territory audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Darwin, Northern Territory fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Sake.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Darwin, Northern Territory profile in United States.

Audience size
265K
in United States
Gender
41.7%♀
58.3% male
Age
38.7
average years
Country rank
#51447
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Darwin, Northern Territory fans

41.7% are female, 58.3% are male, average age 38.7.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for Darwin, Northern Territory audience in United States
MetricValue
Female41.7%
Male58.3%
Average age38.7
Estimated audience size264,564
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Darwin, Northern Territory audience in United States
Age bracketShare%
16-1921%
20-2921%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Darwin, Northern Territory audience comes from United States.

Worldwide audience distribution share by country for Darwin, Northern Territory
CountryShare
Australia69.7%
United States8.0%
Philippines4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Darwin, Northern Territory audience in United States is strongest.

Fig. 05

Top regions by affinity

Darwin, Northern Territory fans by region: top regions in United States
#RegionReachAffinity×
01Alaska<1K1.42×
02New York~20K1.37×
03North Carolina~10K1.25×
04Florida~20K1.18×
05California~30K1.16×
06Washington, District of Columbia<1K1.13×
07Washington~6K1.11×
08Georgia~9K1.09×
09Connecticut~3K1.08×
10Hawaii~1K1.08×
11Texas~20K1.06×
12Oklahoma~3K1.06×
13Maryland~5K1.05×
14Nevada~3K1.05×
15Utah~2K1.04×
16Virginia~7K1.03×
17Arizona~6K1.03×
18Massachusetts~5K1.03×
19Illinois~9K1.02×
20Delaware<1K1.01×
21New Jersey~7K1.00×
22Oregon~3K1.00×
23Rhode Island<1K1.00×
24Pennsylvania~9K0.99×
25Minnesota~4K0.99×
26Vermont<1K0.99×
27Kansas~2K0.98×
28New Mexico~1K0.98×
29New Hampshire~1K0.98×
30Idaho~1K0.97×
31Michigan~7K0.96×
32North Dakota<1K0.96×
33Louisiana~3K0.95×
34Maine<1K0.95×
35Indiana~5K0.94×
36South Carolina~4K0.94×
37Mississippi~2K0.94×
38West Virginia~1K0.94×
39South Dakota<1K0.94×
40Tennessee~5K0.93×
41Kentucky~3K0.93×
42Nebraska~1K0.93×
43Ohio~7K0.92×
44Alabama~3K0.92×
45Montana<1K0.92×
46Colorado~4K0.91×
47Arkansas~2K0.91×
48Missouri~4K0.90×
49Iowa~2K0.88×
50Wisconsin~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Darwin, Northern Territory, United States
0.80×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Darwin, Northern Territory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Darwin, Northern Territory audience
#·InterestCategoryAffinity×
01Porsche 918Cars & Mobility73.63×
02SakeFood & Beverages46.15×
03CurryFood & Beverages27.77×
04limeCars & Mobility22.58×
05Cumberland FarmsShopping20.00×
06Dwight HowardSports20.00×
07Mercedes-AMG GTCars & Mobility20.00×
08Circuit of the AmericasSports20.00×
09ManowarMusic & Radio19.86×
10Sonny's BBQFood & Beverages12.45×
11Key FoodShopping12.40×
12Pollo TropicalFood & Beverages10.25×
13Brittany SnowMovies & TV7.97×
14Web serverTechnology & Electronics5.01×
15Diaper bagKids & Family3.20×
16Non-alcoholic beverageFood & Beverages3.18×
17Planet FitnessSports2.84×
18Bass guitarMusic & Radio2.64×
19MetaphysicsBusiness & Career2.44×
20RadioTechnology & Electronics1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Darwin, Northern Territory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Darwin, Northern Territory audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.44×
Career OrientationPOWER1.55×
Risk AppetiteTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Darwin, Northern Territory audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Darwin, Northern Territory have in United States?

Darwin, Northern Territory has an estimated audience of 264,564 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Darwin, Northern Territory fans?

41.7% of Darwin, Northern Territory fans are female, 58.3% are male, with an average age of 38.7 years.

03

Which brands do Darwin, Northern Territory fans like most?

Darwin, Northern Territory fans show strongest brand affinity for Sake (46.15×), Porsche 918 (73.63×), and Curry (27.77×) over the country average.

04

Where do Darwin, Northern Territory fans live in United States?

Darwin, Northern Territory fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Darwin, Northern Territory fans also like?

Beyond Darwin, Northern Territory itself, the audience over-indexes on Porsche 918 (73.63×), Curry (27.77×), Cumberland Farms (20×), and Dwight Howard (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Darwin, Northern Territory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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