Darwin, Northern Territory Audience in United States
Darwin, Northern Territory has an estimated audience of 264,564 people in United States. 41.7% are female, 58.3% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Aaron Rodgers, Indeed.com.
The average Darwin, Northern Territory fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (12.76× the country average). Demographically, the Darwin, Northern Territory audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Darwin, Northern Territory fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 38.7 |
| Estimated audience size | 264,564 |
Audience persona
The typical Darwin, Northern Territory fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,516 | 1.22× |
| Texas | 25,664 | 1.13× |
| Florida | 21,774 | 1.22× |
| New York | 21,473 | 1.45× |
| North Carolina | 10,449 | 1.31× |
| Illinois | 9,442 | 1.07× |
| Georgia | 9,268 | 1.14× |
| Pennsylvania | 9,103 | 1.02× |
| Ohio | 7,699 | 0.94× |
| New Jersey | 6,967 | 1.04× |
| Virginia | 6,890 | 1.07× |
| Michigan | 6,822 | 0.99× |
| Washington | 6,099 | 1.15× |
| Arizona | 5,647 | 1.05× |
| Massachusetts | 5,531 | 1.06× |
| Tennessee | 5,005 | 0.94× |
| Maryland | 4,835 | 1.06× |
| Indiana | 4,659 | 0.96× |
| Colorado | 3,894 | 0.93× |
| Missouri | 3,893 | 0.91× |
| Minnesota | 3,817 | 1.01× |
| South Carolina | 3,807 | 0.96× |
| Alabama | 3,384 | 0.92× |
| Louisiana | 3,223 | 0.94× |
| Oklahoma | 3,163 | 1.08× |
| Wisconsin | 3,150 | 0.79× |
| Kentucky | 3,100 | 0.93× |
| Oregon | 3,061 | 1.01× |
| Connecticut | 2,900 | 1.09× |
| Nevada | 2,732 | 1.07× |
| Utah | 2,484 | 1.05× |
| Kansas | 2,061 | 0.99× |
| Mississippi | 1,928 | 0.88× |
| Arkansas | 1,922 | 0.88× |
| Iowa | 1,856 | 0.85× |
| New Mexico | 1,243 | 0.94× |
| Idaho | 1,214 | 0.92× |
| Hawaii | 1,198 | 1.05× |
| Nebraska | 1,189 | 0.9× |
| West Virginia | 1,068 | 0.87× |
| New Hampshire | 980 | 0.94× |
| Washington, District of Columbia | 885 | 1.11× |
| Maine | 836 | 0.88× |
| Rhode Island | 797 | 0.95× |
| Alaska | 766 | 1.35× |
| Delaware | 702 | 0.96× |
| Montana | 622 | 0.85× |
| North Dakota | 466 | 0.86× |
| South Dakota | 450 | 0.74× |
| Vermont | 402 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 12.76× | Business & Career |
| Google Maps | 11.9× | Internet & Social Media |
| CarGurus | 12.93× | Cars & Mobility |
| Aaron Rodgers | 13.93× | Sports |
| Indeed.com | 8.87× | Business & Career |
| Beetlejuice | 10.44× | Movies & TV |
| AccuWeather | 13.74× | Home & Garden |
| DeviantArt | 13.33× | Internet & Social Media |
| Circle K | 12.51× | Shopping |
| Bruce Willis | 12.61× | Movies & TV |
| Enterprise Rent-A-Car | 10.42× | Cars & Mobility |
| ICloud | 15.36× | Technology & Electronics |
| Matthew McConaughey | 13.81× | Movies & TV |
| Sake | 36.91× | Food & Beverages |
| Khan Academy | 11.99× | Business & Career |
| Google News | 8.32× | News |
| Charlie Hunnam | 14.61× | Movies & TV |
| Blake Lively | 12.8× | Movies & TV |
| Margot Robbie | 12.19× | Movies & TV |
| Ozzy Osbourne | 12.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.08 |
| LGBTQ+ Identity | OPEN | 1.99 |
| Risk Appetite | THRILL | 1.87 |
| Travelling | THRILL | 1.78 |
| Career Orientation | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 69.7% |
| United States | 8.0% |
| Philippines | 4.2% |
See Darwin, Northern Territory audiences in other countries
- Darwin, Northern Territory — Germany
- Darwin, Northern Territory — United Kingdom
- Darwin, Northern Territory — France
- Darwin, Northern Territory — Italy
- Darwin, Northern Territory — Spain
- Darwin, Northern Territory — Brazil
- Darwin, Northern Territory — Japan
- Darwin, Northern Territory — South Korea
- Darwin, Northern Territory — India
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Darwin, Northern Territory have in United States?
Darwin, Northern Territory has an estimated audience of 264,564 people in United States, concentrated in California and Texas.
What is the gender split and age of Darwin, Northern Territory fans?
41.7% of Darwin, Northern Territory fans are female, 58.3% are male, with an average age of 38.7 years.
Which brands do Darwin, Northern Territory fans like most?
Darwin, Northern Territory fans show strongest brand affinity for Capital One (12.76×), Google Maps (11.9×), and CarGurus (12.93×) over the country average.
Where do Darwin, Northern Territory fans live in United States?
Darwin, Northern Territory fans in United States are most concentrated in California (reach 35,516), Texas (reach 25,664), and Florida (reach 21,774). These three regions account for the largest share of the active audience.
What other brands do Darwin, Northern Territory fans also like?
Beyond Darwin, Northern Territory itself, the audience over-indexes on Google Maps (11.9×), CarGurus (12.93×), Aaron Rodgers (13.93×), and Indeed.com (8.87×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Darwin, Northern Territory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.