Darwin, Northern Territory Audience in United States

Darwin, Northern Territory has an estimated audience of 264,564 people in United States. 41.7% are female, 58.3% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Aaron Rodgers, Indeed.com.

The average Darwin, Northern Territory fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (12.76× the country average). Demographically, the Darwin, Northern Territory audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Darwin, Northern Territory fans

Demographic split for Darwin, Northern Territory audience in United States
MetricValue
Female41.7%
Male58.3%
Average age38.7
Estimated audience size264,564

Audience persona

The typical Darwin, Northern Territory fan in United States is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Darwin, Northern Territory in United States
RegionReachAffinity
California35,5161.22×
Texas25,6641.13×
Florida21,7741.22×
New York21,4731.45×
North Carolina10,4491.31×
Illinois9,4421.07×
Georgia9,2681.14×
Pennsylvania9,1031.02×
Ohio7,6990.94×
New Jersey6,9671.04×
Virginia6,8901.07×
Michigan6,8220.99×
Washington6,0991.15×
Arizona5,6471.05×
Massachusetts5,5311.06×
Tennessee5,0050.94×
Maryland4,8351.06×
Indiana4,6590.96×
Colorado3,8940.93×
Missouri3,8930.91×
Minnesota3,8171.01×
South Carolina3,8070.96×
Alabama3,3840.92×
Louisiana3,2230.94×
Oklahoma3,1631.08×
Wisconsin3,1500.79×
Kentucky3,1000.93×
Oregon3,0611.01×
Connecticut2,9001.09×
Nevada2,7321.07×
Utah2,4841.05×
Kansas2,0610.99×
Mississippi1,9280.88×
Arkansas1,9220.88×
Iowa1,8560.85×
New Mexico1,2430.94×
Idaho1,2140.92×
Hawaii1,1981.05×
Nebraska1,1890.9×
West Virginia1,0680.87×
New Hampshire9800.94×
Washington, District of Columbia8851.11×
Maine8360.88×
Rhode Island7970.95×
Alaska7661.35×
Delaware7020.96×
Montana6220.85×
North Dakota4660.86×
South Dakota4500.74×
Vermont4020.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Darwin, Northern Territory audience
BrandAffinityCategory
Capital One12.76×Business & Career
Google Maps11.9×Internet & Social Media
CarGurus12.93×Cars & Mobility
Aaron Rodgers13.93×Sports
Indeed.com8.87×Business & Career
Beetlejuice10.44×Movies & TV
AccuWeather13.74×Home & Garden
DeviantArt13.33×Internet & Social Media
Circle K12.51×Shopping
Bruce Willis12.61×Movies & TV
Enterprise Rent-A-Car10.42×Cars & Mobility
ICloud15.36×Technology & Electronics
Matthew McConaughey13.81×Movies & TV
Sake36.91×Food & Beverages
Khan Academy11.99×Business & Career
Google News8.32×News
Charlie Hunnam14.61×Movies & TV
Blake Lively12.8×Movies & TV
Margot Robbie12.19×Movies & TV
Ozzy Osbourne12.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Darwin, Northern Territory audience
TraitClusterScore
PatriotismCONSERVATISM4.08
LGBTQ+ IdentityOPEN1.99
Risk AppetiteTHRILL1.87
TravellingTHRILL1.78
Career OrientationPOWER1.57
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Darwin, Northern Territory
CountryShare
Australia69.7%
United States8.0%
Philippines4.2%

See Darwin, Northern Territory audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Darwin, Northern Territory have in United States?

Darwin, Northern Territory has an estimated audience of 264,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Darwin, Northern Territory fans?

41.7% of Darwin, Northern Territory fans are female, 58.3% are male, with an average age of 38.7 years.

Which brands do Darwin, Northern Territory fans like most?

Darwin, Northern Territory fans show strongest brand affinity for Capital One (12.76×), Google Maps (11.9×), and CarGurus (12.93×) over the country average.

Where do Darwin, Northern Territory fans live in United States?

Darwin, Northern Territory fans in United States are most concentrated in California (reach 35,516), Texas (reach 25,664), and Florida (reach 21,774). These three regions account for the largest share of the active audience.

What other brands do Darwin, Northern Territory fans also like?

Beyond Darwin, Northern Territory itself, the audience over-indexes on Google Maps (11.9×), CarGurus (12.93×), Aaron Rodgers (13.93×), and Indeed.com (8.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Darwin, Northern Territory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.