Rascasse Audience Intelligence

Owner-operator Audience in United States

A data profile of the people who buy, follow and care about Owner-operator in United States — modelled from more than twelve digital signal sources. Owner-operator has an estimated audience of 2,274,559 people in United States.

#5908among Topic in United States#997in Business & Career

The average Owner-operator fan in United States is 42.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Volvo Trucks, Iveco, Love's Travel Stops & Country Stores, with strongest over-indexing on Volvo Trucks (47.2× the country average).

Demographically, the Owner-operator audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Owner-operator fan in United States is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Volvo Trucks.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Owner-operator profile in United States.

Audience size
2.3M
in United States
Gender
22.5%♀
77.5% male
Age
42.3
average years
Country rank
#12831
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Owner-operator fans

22.5% are female, 77.5% are male, average age 42.3.

Fig. 02

Gender split

22.5%
Female
77.5%
Male
Demographic split for Owner-operator audience in United States
MetricValue
Female22.5%
Male77.5%
Average age42.3
Estimated audience size2,274,559
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Owner-operator audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Owner-operator audience comes from United States.

Worldwide audience distribution share by country for Owner-operator
CountryShare
United States49.8%
Canada6.3%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Owner-operator audience in United States is strongest.

Fig. 05

Top regions by affinity

Owner-operator fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.46×
02Georgia~100K1.40×
03Ohio~100K1.39×
04Texas~300K1.33×
05South Carolina~40K1.27×
06Louisiana~40K1.25×
07Illinois~90K1.17×
08Arkansas~20K1.16×
09Missouri~40K1.15×
10Alabama~40K1.15×
11Tennessee~50K1.11×
12Oklahoma~30K1.11×
13Indiana~50K1.09×
14North Carolina~70K1.08×
15Florida~200K1.07×
16Iowa~20K1.07×
17Kentucky~30K1.05×
18Kansas~20K1.04×
19North Dakota~5K1.04×
20New Jersey~60K1.03×
21Nebraska~10K1.01×
22Michigan~60K1.00×
23Vermont~4K1.00×
24Alaska~5K0.99×
25New Mexico~10K0.98×
26West Virginia~10K0.98×
27Delaware~6K0.98×
28South Dakota~5K0.98×
29Maryland~40K0.96×
30Minnesota~30K0.96×
31Idaho~10K0.96×
32Montana~6K0.96×
33Pennsylvania~70K0.95×
34Arizona~40K0.95×
35Maine~8K0.94×
36Rhode Island~7K0.94×
37Washington~40K0.93×
38Oregon~20K0.93×
39Nevada~20K0.93×
40New Hampshire~8K0.93×
41Virginia~50K0.92×
42Utah~20K0.92×
43Hawaii~9K0.92×
44Washington, District of Columbia~6K0.92×
45Colorado~30K0.91×
46Wisconsin~30K0.91×
47Connecticut~20K0.90×
48California~200K0.85×
49Massachusetts~30K0.78×
50New York~90K0.74×
Fig. 06

Affinity by region

Affinity by region — Owner-operator, United States
0.74×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Owner-operator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Owner-operator audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility60.10×
02Volvo TrucksCars & Mobility47.20×
03Porsche 918Cars & Mobility25.80×
04Estes Express LinesCars & Mobility21.25×
05XPO LogisticsBusiness & Career17.03×
06SakeFood & Beverages15.84×
07Love's Travel Stops & Country StoresShopping11.99×
08VolvoCars & Mobility9.22×
09VanCars & Mobility9.21×
10Employment websiteBusiness & Career8.53×
11Alfa RomeoCars & Mobility7.48×
12Diesel engineCars & Mobility6.03×
13Public transportCars & Mobility5.81×
14Touring motorcycleCars & Mobility5.70×
15Discount TireShopping5.31×
16United Parcel ServiceBusiness & Career5.25×
17Lawn mowerHome & Garden4.91×
18Career developmentBusiness & Career4.50×
19Rail transportTravel & Leisure3.82×
20FedExBusiness & Career3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Owner-operator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Owner-operator audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
Career OrientationPOWER2.79×
Need for SecurityCONSERVATISM2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Owner-operator audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.54×
CreativityOPEN0.55×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Owner-operator have in United States?

Owner-operator has an estimated audience of 2,274,559 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Owner-operator fans?

22.5% of Owner-operator fans are female, 77.5% are male, with an average age of 42.3 years.

03

Which brands do Owner-operator fans like most?

Owner-operator fans show strongest brand affinity for Volvo Trucks (47.2×), Iveco (60.1×), and Love's Travel Stops & Country Stores (11.99×) over the country average.

04

Where do Owner-operator fans live in United States?

Owner-operator fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Owner-operator fans also like?

Beyond Owner-operator itself, the audience over-indexes on Iveco (60.1×), Love's Travel Stops & Country Stores (11.99×), Van (9.21×), and United Parcel Service (5.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Owner-operator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Owner-operator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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