A data profile of the people who buy, follow and care about Cold Feet in United States — modelled from more than twelve digital signal sources. Cold Feet has an estimated audience of 253,439 people in United States.
The average Cold Feet fan in United States is 42.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Rowan Atkinson, Porsche 918, Snow blower, with strongest over-indexing on Rowan Atkinson (39.44× the country average).
Demographically, the Cold Feet audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cold Feet fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Rowan Atkinson.
The key figures that characterise the Cold Feet profile in United States.
66.2% are female, 33.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 42.2 |
| Estimated audience size | 253,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Cold Feet audience comes from United States.
| Country | Share |
|---|---|
| United States | 19.2% |
| United Kingdom | 17.5% |
| Australia | 4.2% |
Where the Cold Feet audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | <1K | 1.30× | |
| 02 | Mississippi | ~3K | 1.20× | |
| 03 | California | ~30K | 1.15× | |
| 04 | New Jersey | ~8K | 1.14× | |
| 05 | Massachusetts | ~6K | 1.13× | |
| 06 | Georgia | ~9K | 1.12× | |
| 07 | Louisiana | ~4K | 1.12× | |
| 08 | New York | ~20K | 1.11× | |
| 09 | Maryland | ~5K | 1.10× | |
| 10 | Illinois | ~9K | 1.09× | |
| 11 | Virginia | ~7K | 1.09× | |
| 12 | Connecticut | ~3K | 1.08× | |
| 13 | North Carolina | ~8K | 1.07× | |
| 14 | Hawaii | ~1K | 1.06× | |
| 15 | Tennessee | ~5K | 1.05× | |
| 16 | Washington | ~5K | 1.04× | |
| 17 | South Carolina | ~4K | 1.04× | |
| 18 | Arkansas | ~2K | 1.04× | |
| 19 | Delaware | <1K | 1.04× | |
| 20 | Pennsylvania | ~9K | 1.03× | |
| 21 | Texas | ~20K | 1.02× | |
| 22 | Michigan | ~7K | 1.02× | |
| 23 | Kentucky | ~3K | 1.02× | |
| 24 | Missouri | ~4K | 1.01× | |
| 25 | Alabama | ~4K | 1.01× | |
| 26 | Florida | ~20K | 1.00× | |
| 27 | West Virginia | ~1K | 1.00× | |
| 28 | Oklahoma | ~3K | 0.99× | |
| 29 | Kansas | ~2K | 0.99× | |
| 30 | Rhode Island | <1K | 0.99× | |
| 31 | Minnesota | ~4K | 0.98× | |
| 32 | Oregon | ~3K | 0.97× | |
| 33 | Nevada | ~2K | 0.97× | |
| 34 | Ohio | ~8K | 0.96× | |
| 35 | Nebraska | ~1K | 0.96× | |
| 36 | North Dakota | <1K | 0.96× | |
| 37 | Indiana | ~5K | 0.95× | |
| 38 | Iowa | ~2K | 0.95× | |
| 39 | New Hampshire | <1K | 0.95× | |
| 40 | South Dakota | <1K | 0.93× | |
| 41 | Arizona | ~5K | 0.92× | |
| 42 | New Mexico | ~1K | 0.92× | |
| 43 | Maine | <1K | 0.92× | |
| 44 | Washington, District of Columbia | <1K | 0.92× | |
| 45 | Vermont | <1K | 0.92× | |
| 46 | Wisconsin | ~4K | 0.91× | |
| 47 | Utah | ~2K | 0.90× | |
| 48 | Montana | <1K | 0.90× | |
| 49 | Idaho | ~1K | 0.88× | |
| 50 | Colorado | ~3K | 0.82× |
The strongest cross-interests of the Cold Feet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Porsche 918 | Cars & Mobility | 66.51× | ||
| 02 | The IT Crowd | Movies & TV | 65.10× | ||
| 03 | Gerhard Richter | Arts & Culture | 54.71× | ||
| 04 | Porter Airlines | Travel & Leisure | 40.82× | ||
| 05 | Rowan Atkinson | Movies & TV | 39.44× | ||
| 06 | Snow blower | Home & Garden | 36.88× | ||
| 07 | Monty Python and the Holy Grail | Movies & TV | 32.77× | ||
| 08 | John Cleese | Movies & TV | 27.02× | ||
| 09 | Mr. Bean | Movies & TV | 23.14× | ||
| 10 | Giant Food | Food & Beverages | 20.00× | ||
| 11 | Isla Fisher | Movies & TV | 20.00× | ||
| 12 | Vera Farmiga | Movies & TV | 20.00× | ||
| 13 | Kristen Schaal | Movies & TV | 20.00× | ||
| 14 | Spaceballs | Movies & TV | 16.88× | ||
| 15 | Cockroach | Pets & Animals | 16.58× | ||
| 16 | Toni Collette | Movies & TV | 14.48× | ||
| 17 | Bolero | Music & Radio | 13.83× | ||
| 18 | Pergola | Home & Garden | 8.45× | ||
| 19 | Logging | Technology & Electronics | 7.64× | ||
| 20 | Masonry | Home & Garden | 7.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.81× | |
| Career Orientation | POWER | 1.95× | |
| Convenience Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Pet Ownership | JOY | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Cold Feet has an estimated audience of 253,439 people in United States, concentrated in California and Texas.
66.2% of Cold Feet fans are female, 33.8% are male, with an average age of 42.2 years.
Cold Feet fans show strongest brand affinity for Rowan Atkinson (39.44×), Porsche 918 (66.51×), and Snow blower (36.88×) over the country average.
Cold Feet fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Cold Feet itself, the audience over-indexes on Porsche 918 (66.51×), Snow blower (36.88×), The IT Crowd (65.1×), and Giant Food (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cold Feet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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