Zooba Audience in United States

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Zooba has an estimated audience of 813,973 people in United States. 78.7% are female, 21.3% are male, average age 33.5. Top regions: New York, California, Texas. Top brand affinities: Tuff Hedeman, Goop, Assassin's Creed II, Harlow, Governor of Michigan.

The average Zooba fan in United States is 33.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Tuff Hedeman, Goop, Assassin's Creed II, with strongest over-indexing on Tuff Hedeman (59.27× the country average). Demographically, the Zooba audience skews more female with an average age of 33.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Zooba fans

Demographic split for Zooba audience in United States
MetricValue
Female78.7%
Male21.3%
Average age33.5
Estimated audience size813,973

Audience persona

The typical Zooba fan in United States is more female, around 33.5 years old, with strong DIY Mentality tendencies and a notable affinity for Tuff Hedeman.

Top regions in United States

Top regions ranked by reach for Zooba in United States
RegionReachAffinity
New York247,7405.45×
California86,0650.96×
Texas83,9521.2×
Florida53,1960.97×
New Jersey33,9081.64×
Illinois27,5571.02×
Georgia25,9981.04×
North Carolina24,2030.99×
Arizona22,5841.36×
Pennsylvania21,2860.78×
Virginia20,4401.03×
Ohio19,1570.76×
Washington18,8941.16×
Michigan17,0800.8×
Louisiana13,9121.33×
Tennessee13,5120.83×
Massachusetts13,3640.83×
Maryland13,2720.95×
Indiana12,7300.86×
Alabama12,3331.08×
Minnesota12,1061.04×
Colorado9,8690.77×
Oklahoma9,8401.09×
South Carolina9,4490.77×
Connecticut9,3161.14×
Wisconsin8,9630.73×
Kentucky8,5370.84×
Missouri8,4760.65×
Oregon6,8990.74×
Arkansas6,7521.01×
Mississippi6,5570.98×
Utah6,2780.86×
Iowa6,2570.93×
Nevada5,7080.73×
Kansas5,2270.81×
Nebraska3,8710.95×
Idaho3,8630.95×
Washington, District of Columbia3,3541.37×
New Mexico2,4690.6×
Maine2,0540.7×
South Dakota1,9011.01×
Alaska1,8421.06×
Montana1,8190.81×
Hawaii1,7360.5×
New Hampshire1,7230.54×
West Virginia1,7220.45×
Rhode Island1,6640.64×
Vermont1,3480.94×
North Dakota1,3370.8×
Wyoming1,2941.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zooba audience
BrandAffinityCategory
Tuff Hedeman59.27×Sports
Goop13.25×Internet & Social Media
Assassin's Creed II18.17×Games
Harlow23.22×Travel & Leisure
Governor of Michigan11.26×Politics & Society
Hipster13.55×Politics & Society
Fairy godmother10.24×Literature
TV Fanatic14.27×Movies & TV
Mathcore10.37×Music & Radio
Collectable1.81×Kids & Family
No Escape (1994 film)12.69×Movies & TV
Lahaina, Hawaii19.28×Travel & Leisure
Mothercare3.38×Kids & Family
Natural rubber2.05×Cars & Mobility
Wok6.21×Food & Beverages
Nebraska Cornhuskers football3.23×Sports
The Historian13.81×Literature
Hamden, Connecticut15.13×Travel & Leisure
Vocal harmony3.64×Music & Radio
JDSU2.43×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zooba audience
TraitClusterScore
DIY MentalityTHRILL2.31
Design AffinityPREMIUM1.99
Luxury OrientationPREMIUM1.73
SustainabilityBALANCE1.62
IndulgenceJOY1.44
Urban LifestyleOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Zooba
CountryShare
United States45.9%
Japan10.9%
Saudi Arabia3.2%

See Zooba audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Zooba have in United States?

Zooba has an estimated audience of 813,973 people in United States, concentrated in New York and California.

What is the gender split and age of Zooba fans?

78.7% of Zooba fans are female, 21.3% are male, with an average age of 33.5 years.

Which brands do Zooba fans like most?

Zooba fans show strongest brand affinity for Tuff Hedeman (59.27×), Goop (13.25×), and Assassin's Creed II (18.17×) over the country average.

Where do Zooba fans live in United States?

Zooba fans in United States are most concentrated in New York (reach 247,740), California (reach 86,065), and Texas (reach 83,952). These three regions account for the largest share of the active audience.

What other brands do Zooba fans also like?

Beyond Zooba itself, the audience over-indexes on Goop (13.25×), Assassin's Creed II (18.17×), Harlow (23.22×), and Governor of Michigan (11.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zooba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.