Rascasse Audience Intelligence

Tia Maria Target Market in United States

A data profile of the people who buy, follow and care about Tia Maria in United States — modelled from more than twelve digital signal sources. Tia Maria has an estimated audience of 338,412 people in United States.

#4702among Brand in United States#2365in Food & Beverages

The average Tia Maria fan in United States is 37.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Massachusetts, California.

Top brand affinities include Long John Silver's, Kahlúa, Sake, with strongest over-indexing on Long John Silver's (65.37× the country average).

Demographically, the Tia Maria audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tia Maria fan in United States is more female, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Long John Silver's.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tia Maria profile in United States.

Audience size
338K
in United States
Gender
70.9%♀
29.1% male
Age
37.8
average years
Country rank
#45414
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tia Maria

70.9% are female, 29.1% are male, average age 37.8.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Tia Maria audience in United States
MetricValue
Female70.9%
Male29.1%
Average age37.8
Estimated audience size338,412
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Tia Maria audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Tia Maria audience comes from United States.

Worldwide audience distribution share by country for Tia Maria
CountryShare
United States30.8%
United Kingdom19.4%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tia Maria audience in United States is strongest.

Fig. 05

Top regions by affinity

Tia Maria customers by region in United States
#RegionReachAffinity×
01Louisiana~20K5.71×
02Massachusetts~30K5.02×
03Texas~100K4.26×
04Rhode Island~2K2.25×
05Washington, District of Columbia~1K1.15×
06Connecticut~4K1.14×
07Maryland~6K1.06×
08Maine~1K1.04×
09Delaware<1K1.00×
10Alaska<1K0.99×
11New York~20K0.98×
12New Mexico~1K0.97×
13New Jersey~7K0.94×
14Georgia~9K0.90×
15New Hampshire~1K0.89×
16Vermont<1K0.89×
17Michigan~7K0.88×
18Alabama~4K0.85×
19North Dakota<1K0.85×
20Mississippi~2K0.84×
21South Dakota<1K0.83×
22Illinois~8K0.82×
23Montana<1K0.81×
24Florida~20K0.80×
25South Carolina~4K0.80×
26Nevada~2K0.80×
27Hawaii~1K0.80×
28California~30K0.78×
29Pennsylvania~8K0.78×
30North Carolina~7K0.78×
31Washington~5K0.76×
32West Virginia~1K0.76×
33Nebraska~1K0.75×
34Virginia~6K0.74×
35Wisconsin~3K0.74×
36Oregon~3K0.74×
37Arkansas~2K0.72×
38Idaho~1K0.72×
39Minnesota~3K0.71×
40Iowa~2K0.71×
41Missouri~3K0.69×
42Kansas~2K0.69×
43Indiana~4K0.68×
44Colorado~3K0.67×
45Tennessee~4K0.66×
46Kentucky~3K0.66×
47Oklahoma~2K0.65×
48Ohio~6K0.63×
49Arizona~4K0.62×
50Utah~2K0.59×
Fig. 06

Affinity by region

Affinity by region — Tia Maria, United States
0.59×1.00×5.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tia Maria audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tia Maria audience
#·InterestCategoryAffinity×
01KahlúaFood & Beverages117.15×
02SakeFood & Beverages74.59×
03Long John Silver'sFood & Beverages65.37×
04Yellow Tail (wine)Food & Beverages52.38×
05rose wineFood & Beverages47.08×
06Death Wish CoffeeFood & Beverages37.55×
07World BankPolitics & Society27.64×
08Bulleit BourbonFood & Beverages20.87×
09Seasons 52Food & Beverages16.79×
10Fine Wine & Good SpiritsShopping15.84×
11VineyardFood & Beverages9.44×
12Chat roomInternet & Social Media7.76×
13Web serverTechnology & Electronics6.43×
14WineryFood & Beverages6.09×
15Weather forecastingHome & Garden5.89×
16Milwaukee BrewersSports5.64×
17QVCMovies & TV5.57×
18BrewingFood & Beverages4.72×
19Las VegasTravel & Leisure3.94×
20PinterestInternet & Social Media2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tia Maria audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tia Maria audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.00×
SpiritualityBALANCE1.77×
Price SensitivityPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tia Maria audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Risk AppetiteTHRILL0.77×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tia Maria's target market in United States?

Tia Maria's target market in United States covers an estimated 338,412 people, concentrated in Texas and Massachusetts.

02

What is the gender split and age of Tia Maria customers?

70.9% of the Tia Maria audience are female, 29.1% are male, with an average age of 37.8 years.

03

Which brands do Tia Maria fans like most?

Tia Maria fans show strongest brand affinity for Long John Silver's (65.37×), Kahlúa (117.15×), and Sake (74.59×) over the country average.

04

Where do Tia Maria fans live in United States?

Tia Maria fans in United States are most concentrated in Texas (reach ~100K), Massachusetts (reach ~30K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tia Maria fans also like?

Beyond Tia Maria itself, the audience over-indexes on Kahlúa (117.15×), Sake (74.59×), rose wine (47.08×), and Vineyard (9.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Tia Maria audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tia Maria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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