Tia Maria Audience in United States

Tia Maria has an estimated audience of 308,433 people in United States. 70.9% are female, 29.1% are male, average age 37.8. Top regions: Texas, Massachusetts, California. Top brand affinities: Long John Silver's, Kahlúa, Sake, Golden Goose, Bryce Dallas Howard.

The average Tia Maria fan in United States is 37.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Massachusetts, California. Top brand affinities include Long John Silver's, Kahlúa, Sake, with strongest over-indexing on Long John Silver's (49.49× the country average). Demographically, the Tia Maria audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Tia Maria fans

Demographic split for Tia Maria audience in United States
MetricValue
Female70.9%
Male29.1%
Average age37.8
Estimated audience size308,433

Audience persona

The typical Tia Maria fan in United States is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Long John Silver's.

Top regions in United States

Top regions ranked by reach for Tia Maria in United States
RegionReachAffinity
Texas100,3933.79×
Massachusetts37,2286.13×
California26,2940.78×
Louisiana23,2265.84×
Florida16,8640.81×
New York16,4110.95×
Illinois8,7390.85×
New Jersey7,8311×
Pennsylvania7,0040.67×
Michigan6,8760.85×
Georgia6,7950.72×
North Carolina6,5300.7×
Virginia5,2700.7×
Ohio5,2600.55×
Maryland5,1670.97×
Washington4,5390.73×
Connecticut3,7181.2×
Tennessee3,4520.56×
Indiana3,3750.6×
Colorado3,3090.68×
South Carolina3,2970.71×
Arizona3,2370.51×
Wisconsin3,0780.66×
Minnesota2,9440.67×
Rhode Island2,7502.8×
Missouri2,6540.53×
Alabama2,5400.59×
Oregon2,3580.67×
Nevada2,1370.72×
Kentucky1,9730.51×
New Mexico1,6871.09×
Iowa1,5500.61×
Oklahoma1,3640.4×
Maine1,2961.17×
Mississippi1,2370.49×
Washington, District of Columbia1,1621.25×
New Hampshire1,1330.93×
Arkansas1,0990.43×
Kansas1,0880.45×
Nebraska8720.56×
Hawaii8490.64×
Delaware7280.86×
Utah7250.26×
Alaska6470.98×
West Virginia5890.41×
Idaho5620.36×
Montana4780.56×
Vermont4000.74×
North Dakota3120.49×
South Dakota2870.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tia Maria audience
BrandAffinityCategory
Long John Silver's49.49×Food & Beverages
Kahlúa73.01×Food & Beverages
Sake42.99×Food & Beverages
Golden Goose35.53×Fashion & Accessoires
Bryce Dallas Howard16.52×Movies & TV
Google Maps5.22×Internet & Social Media
rose wine35.92×Food & Beverages
World Bank31.25×Politics & Society
Beetlejuice5.73×Movies & TV
Indeed.com4.75×Business & Career
Dolls Kill21.99×Shopping
Capital One4.11×Business & Career
Subwoofer20.56×Technology & Electronics
Fine Wine & Good Spirits19.23×Shopping
Pisco67.92×Food & Beverages
Las Vegas4.35×Travel & Leisure
Dennis Rodman14.89×Sports
Enterprise Rent-A-Car5.15×Cars & Mobility
Google News4.87×News
Circle K5.64×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tia Maria audience
TraitClusterScore
Price SensitivityPREMIUM1.25
SpiritualityBALANCE1.22
Pet OwnershipJOY1.2
Healthy LifestyleBALANCE1.06
Luxury OrientationPREMIUM1.03
CreativityOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Tia Maria
CountryShare
United States29.3%
United Kingdom20.1%
Brazil5.6%

See Tia Maria audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Tia Maria have in United States?

Tia Maria has an estimated audience of 308,433 people in United States, concentrated in Texas and Massachusetts.

What is the gender split and age of Tia Maria fans?

70.9% of Tia Maria fans are female, 29.1% are male, with an average age of 37.8 years.

Which brands do Tia Maria fans like most?

Tia Maria fans show strongest brand affinity for Long John Silver's (49.49×), Kahlúa (73.01×), and Sake (42.99×) over the country average.

Where do Tia Maria fans live in United States?

Tia Maria fans in United States are most concentrated in Texas (reach 100,393), Massachusetts (reach 37,228), and California (reach 26,294). These three regions account for the largest share of the active audience.

What other brands do Tia Maria fans also like?

Beyond Tia Maria itself, the audience over-indexes on Kahlúa (73.01×), Sake (42.99×), Golden Goose (35.53×), and Bryce Dallas Howard (16.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tia Maria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.