Tia Maria Audience in United States
Tia Maria has an estimated audience of 308,433 people in United States. 70.9% are female, 29.1% are male, average age 37.8. Top regions: Texas, Massachusetts, California. Top brand affinities: Swanson, Nationality, Staycation, Collectable, Vocal harmony.
The average Tia Maria fan in United States is 37.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Massachusetts, California. Top brand affinities include Swanson, Nationality, Staycation, with strongest over-indexing on Swanson (73.01× the country average). Demographically, the Tia Maria audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Tia Maria fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 37.8 |
| Estimated audience size | 308,433 |
Audience persona
The typical Tia Maria fan in United States is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Swanson.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 100,393 | 3.79× |
| Massachusetts | 37,228 | 6.13× |
| California | 26,294 | 0.78× |
| Louisiana | 23,226 | 5.84× |
| Florida | 16,864 | 0.81× |
| New York | 16,411 | 0.95× |
| Illinois | 8,739 | 0.85× |
| New Jersey | 7,831 | 1× |
| Pennsylvania | 7,004 | 0.67× |
| Michigan | 6,876 | 0.85× |
| Georgia | 6,795 | 0.72× |
| North Carolina | 6,530 | 0.7× |
| Virginia | 5,270 | 0.7× |
| Ohio | 5,260 | 0.55× |
| Maryland | 5,167 | 0.97× |
| Washington | 4,539 | 0.73× |
| Connecticut | 3,718 | 1.2× |
| Tennessee | 3,452 | 0.56× |
| Indiana | 3,375 | 0.6× |
| Colorado | 3,309 | 0.68× |
| South Carolina | 3,297 | 0.71× |
| Arizona | 3,237 | 0.51× |
| Wisconsin | 3,078 | 0.66× |
| Minnesota | 2,944 | 0.67× |
| Rhode Island | 2,750 | 2.8× |
| Missouri | 2,654 | 0.53× |
| Alabama | 2,540 | 0.59× |
| Oregon | 2,358 | 0.67× |
| Nevada | 2,137 | 0.72× |
| Kentucky | 1,973 | 0.51× |
| New Mexico | 1,687 | 1.09× |
| Iowa | 1,550 | 0.61× |
| Oklahoma | 1,364 | 0.4× |
| Maine | 1,296 | 1.17× |
| Mississippi | 1,237 | 0.49× |
| Washington, District of Columbia | 1,162 | 1.25× |
| New Hampshire | 1,133 | 0.93× |
| Arkansas | 1,099 | 0.43× |
| Kansas | 1,088 | 0.45× |
| Nebraska | 872 | 0.56× |
| Hawaii | 849 | 0.64× |
| Delaware | 728 | 0.86× |
| Utah | 725 | 0.26× |
| Alaska | 647 | 0.98× |
| West Virginia | 589 | 0.41× |
| Idaho | 562 | 0.36× |
| Montana | 478 | 0.56× |
| Vermont | 400 | 0.74× |
| North Dakota | 312 | 0.49× |
| South Dakota | 287 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Swanson | 73.01× | Health |
| Nationality | 6.57× | Politics & Society |
| Staycation | 5.74× | Home & Garden |
| Collectable | 2.09× | Kids & Family |
| Vocal harmony | 5.21× | Music & Radio |
| Fairy godmother | 7.8× | Literature |
| Mathcore | 7.28× | Music & Radio |
| Goop | 4.48× | Internet & Social Media |
| Karbala | 7.62× | Travel & Leisure |
| No Escape (1994 film) | 8.48× | Movies & TV |
| Grinch | 2.97× | Movies & TV |
| Governor of Michigan | 5.33× | Politics & Society |
| Harlow | 8.4× | Travel & Leisure |
| Halsey, Oregon | 5.49× | Travel & Leisure |
| Irrigation management | 11.26× | Home & Garden |
| Hibachi | 4.87× | Food & Beverages |
| Historic site | 2.62× | Arts & Culture |
| TV Fanatic | 6.49× | Movies & TV |
| Hipster | 5.48× | Politics & Society |
| Evan Tanner | 21.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.25 |
| Spirituality | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Healthy Lifestyle | BALANCE | 1.06 |
| Luxury Orientation | PREMIUM | 1.03 |
| Creativity | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 20.1% |
| Brazil | 5.6% |
See Tia Maria audiences in other countries
More Food & Beverages audiences in United States
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- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Tia Maria have in United States?
Tia Maria has an estimated audience of 308,433 people in United States, concentrated in Texas and Massachusetts.
What is the gender split and age of Tia Maria fans?
70.9% of Tia Maria fans are female, 29.1% are male, with an average age of 37.8 years.
Which brands do Tia Maria fans like most?
Tia Maria fans show strongest brand affinity for Swanson (73.01×), Nationality (6.57×), and Staycation (5.74×) over the country average.
Where do Tia Maria fans live in United States?
Tia Maria fans in United States are most concentrated in Texas (reach 100,393), Massachusetts (reach 37,228), and California (reach 26,294). These three regions account for the largest share of the active audience.
What other brands do Tia Maria fans also like?
Beyond Tia Maria itself, the audience over-indexes on Nationality (6.57×), Staycation (5.74×), Collectable (2.09×), and Vocal harmony (5.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tia Maria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.