Rascasse Audience Intelligence

Yellow Tail (wine) Target Market in United States

A data profile of the people who buy, follow and care about Yellow Tail (wine) in United States — modelled from more than twelve digital signal sources. Yellow Tail (wine) has an estimated audience of 426,495 people in United States.

#4150among Brand in United States#2116in Food & Beverages

The average Yellow Tail (wine) fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Fine Wine & Good Spirits, Napier, New Zealand, Britney Spears, with strongest over-indexing on Fine Wine & Good Spirits (31.15× the country average).

Demographically, the Yellow Tail (wine) audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yellow Tail (wine) fan in United States is balanced, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Fine Wine & Good Spirits.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yellow Tail (wine) profile in United States.

Audience size
426K
in United States
Gender
51.9%♀
48.1% male
Age
38.4
average years
Country rank
#40138
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yellow Tail (wine)

51.9% are female, 48.1% are male, average age 38.4.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Yellow Tail (wine) audience in United States
MetricValue
Female51.9%
Male48.1%
Average age38.4
Estimated audience size426,495
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Yellow Tail (wine) audience in United States
Age bracketShare%
16-199%
20-2934%
30-3926%
40-4918%
50+14%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Yellow Tail (wine) audience comes from United States.

Worldwide audience distribution share by country for Yellow Tail (wine)
CountryShare
United States37.1%
Germany14.9%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yellow Tail (wine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Yellow Tail (wine) customers by region in United States
#RegionReachAffinity×
01South Dakota~4K3.98×
02North Dakota~3K3.26×
03Minnesota~20K2.92×
04Iowa~10K2.87×
05Nebraska~4K1.95×
06Wisconsin~10K1.81×
07Kansas~6K1.81×
08West Virginia~3K1.77×
09Tennessee~10K1.52×
10Hawaii~3K1.47×
11Nevada~6K1.42×
12Wyoming<1K1.39×
13Indiana~10K1.37×
14Vermont~1K1.37×
15Missouri~9K1.32×
16Oklahoma~6K1.29×
17Kentucky~7K1.28×
18Maine~2K1.28×
19California~60K1.27×
20Michigan~10K1.23×
21Montana~1K1.21×
22Florida~30K1.14×
23Illinois~20K1.07×
24Ohio~10K1.02×
25Idaho~2K1.00×
26New Jersey~10K0.99×
27Arkansas~3K0.98×
28Pennsylvania~10K0.94×
29New Mexico~2K0.80×
30Arizona~7K0.79×
31New York~20K0.74×
32Colorado~5K0.74×
33Rhode Island~1K0.74×
34Delaware<1K0.73×
35Oregon~3K0.71×
36Washington, District of Columbia<1K0.70×
37Washington~6K0.69×
38Texas~20K0.68×
39New Hampshire~1K0.68×
40Massachusetts~6K0.67×
41Connecticut~3K0.65×
42Utah~2K0.63×
43Louisiana~3K0.62×
44Georgia~8K0.59×
45Maryland~4K0.59×
46Mississippi~2K0.59×
47Virginia~6K0.57×
48South Carolina~3K0.55×
49North Carolina~7K0.54×
50Alabama~3K0.53×
Fig. 06

Affinity by region

Affinity by region — Yellow Tail (wine), United States
0.53×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yellow Tail (wine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yellow Tail (wine) audience
#·InterestCategoryAffinity×
01Napier, New ZealandTravel & Leisure110.03×
02Sutter Home WineryFood & Beverages71.12×
03NekMusic & Radio67.28×
04Tia MariaFood & Beverages52.38×
05Kim Crawford WinesFood & Beverages49.77×
06Decanter (magazine)Food & Beverages42.36×
07Mark RonsonMusic & Radio34.54×
08Australian wineFood & Beverages33.26×
09Oliver WineryFood & Beverages32.35×
10Fine Wine & Good SpiritsShopping31.15×
11E & J Gallo WineryFood & Beverages26.37×
12Naked WinesFood & Beverages21.40×
13Amari CooperSports16.89×
14Wine cellarFood & Beverages9.14×
15White wineFood & Beverages7.41×
16Britney SpearsMusic & Radio7.20×
17Sparkling wineFood & Beverages5.94×
18Mobile homeCars & Mobility5.22×
19VineyardFood & Beverages4.89×
20FoodFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yellow Tail (wine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yellow Tail (wine) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.21×
Luxury OrientationPREMIUM1.90×
SustainabilityBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yellow Tail (wine) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN1.21×
IndividualismJOY1.22×
Community OrientationOPEN1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yellow Tail (wine)'s target market in United States?

Yellow Tail (wine)'s target market in United States covers an estimated 426,495 people, concentrated in California and Florida.

02

What is the gender split and age of Yellow Tail (wine) customers?

51.9% of the Yellow Tail (wine) audience are female, 48.1% are male, with an average age of 38.4 years.

03

Which brands do Yellow Tail (wine) fans like most?

Yellow Tail (wine) fans show strongest brand affinity for Fine Wine & Good Spirits (31.15×), Napier, New Zealand (110.03×), and Britney Spears (7.2×) over the country average.

04

Where do Yellow Tail (wine) fans live in United States?

Yellow Tail (wine) fans in United States are most concentrated in California (reach ~60K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Yellow Tail (wine) fans also like?

Beyond Yellow Tail (wine) itself, the audience over-indexes on Napier, New Zealand (110.03×), Britney Spears (7.2×), Naked Wines (21.4×), and Decanter (magazine) (42.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Yellow Tail (wine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yellow Tail (wine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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